Professional Certificate in Pricing for Programmatic Advertising

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International applicants and their qualifications are accepted

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Overview

Overview

Professional Certificate in Pricing for Programmatic Advertising equips you with essential skills to master programmatic advertising pricing strategies.


Understand real-time bidding (RTB), header bidding, and private marketplaces (PMPs).


Learn to optimize bidding strategies and maximize your ROI. This Programmatic Advertising certificate is ideal for marketers, media buyers, and anyone involved in digital advertising.


Gain expertise in cost per mille (CPM), cost per click (CPC), and cost per acquisition (CPA) pricing models.


Master data analysis and reporting techniques for programmatic campaigns. Develop a deep understanding of programmatic pricing to improve campaign performance. Elevate your career with this invaluable certificate.


Explore the Professional Certificate in Pricing for Programmatic Advertising today!

Professional Certificate in Pricing for Programmatic Advertising equips you with the skills to master the complexities of programmatic advertising pricing strategies. This comprehensive course covers essential topics like header bidding, real-time bidding (RTB), and advanced pricing models. Gain a competitive edge in the digital advertising market and unlock high-demand career opportunities as a pricing analyst, media buyer, or programmatic specialist. Our unique approach combines interactive modules, real-world case studies, and expert-led sessions. Master programmatic pricing and elevate your career trajectory.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Programmatic Advertising Fundamentals: Understanding the ecosystem, key players (DSPs, SSPs, Ad Exchanges), and the benefits of programmatic buying.
• Pricing Models in Programmatic Advertising: A deep dive into CPM, CPC, CPA, and other pricing strategies, including header bidding and private marketplaces.
• Data & Measurement in Programmatic: Utilizing data for audience targeting, campaign optimization, and performance analysis. This includes Attribution Modeling and KPI measurement.
• Advanced Programmatic Strategies: Exploring techniques for maximizing ROI, such as audience segmentation, frequency capping, and creative optimization.
• Real-time Bidding (RTB) Explained: A detailed look at the real-time bidding process, including bid requests, bid responses, and win/loss analysis.
• Programmatic Advertising Compliance and Legal: Understanding industry regulations (GDPR, CCPA) and ethical considerations.
• Forecasting and Budgeting for Programmatic Campaigns: Developing accurate budgets and forecasts based on historical data and market trends.
• Programmatic Buying Platforms and Technologies: Hands-on experience with various DSPs and SSP interfaces.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Programmatic Advertising Pricing Specialist Develops and implements pricing strategies for programmatic advertising campaigns, maximizing ROI for clients. Requires advanced knowledge of programmatic platforms and pricing models.
Senior Programmatic Media Buyer Manages programmatic media buys, negotiating optimal pricing and optimizing campaign performance across various platforms. Expertise in data analysis and media planning crucial.
Pricing Analyst - Programmatic Advertising Analyzes market trends and campaign performance data to identify pricing opportunities and optimize campaign profitability. Strong analytical and reporting skills essential.
Programmatic Advertising Operations Manager Oversees the day-to-day operations of programmatic advertising campaigns, including budget management and performance reporting, utilizing pricing strategies effectively.

Key facts about Professional Certificate in Pricing for Programmatic Advertising

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A Professional Certificate in Pricing for Programmatic Advertising equips participants with the skills to navigate the complexities of digital media buying and selling. This intensive program delves into data-driven pricing strategies, maximizing revenue and profitability within the dynamic programmatic landscape.


Learning outcomes include a deep understanding of programmatic advertising auctions, advanced pricing models (such as CPM, CPC, CPA, and CPV), and the application of these models to optimize campaigns. Students will also gain proficiency in utilizing various programmatic platforms and analyzing performance data for improved pricing decisions. The program fosters critical thinking around pricing strategies and real-world application of learned techniques.


The duration of the Professional Certificate in Pricing for Programmatic Advertising varies depending on the provider, typically ranging from a few weeks to several months of part-time or full-time study. This intensive program often incorporates a blend of online learning modules, practical exercises, and case studies to ensure comprehensive knowledge acquisition.


This certification holds significant industry relevance, providing professionals with in-demand expertise in a rapidly growing sector. Graduates are well-positioned for roles in programmatic advertising sales, media buying, and revenue management, improving their marketability and earning potential within ad operations, digital marketing agencies, and media companies. Real-world applications of this certification include negotiation, revenue optimization, and programmatic ad tech expertise.


The Professional Certificate in Pricing for Programmatic Advertising is a valuable asset for anyone seeking to advance their career in the competitive world of digital advertising. Its focus on practical skills and industry-standard practices ensures graduates are prepared for immediate impact within their organizations.

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Why this course?

A Professional Certificate in Pricing for Programmatic Advertising is increasingly significant in the UK's rapidly evolving digital advertising landscape. With programmatic advertising accounting for a substantial portion of UK digital ad spend, mastering effective pricing strategies is crucial for success. According to recent industry reports, the UK programmatic advertising market is expected to experience robust growth in the coming years. This necessitates skilled professionals capable of optimizing campaign performance through data-driven pricing models.

Year Programmatic Ad Spend (£m)
2022 1200
2023 1500
2024 1800

This certificate equips professionals with the skills to navigate these complexities, including real-time bidding (RTB), header bidding, and private marketplace (PMP) negotiations. Understanding these elements is essential for successful programmatic pricing and delivering optimal ROI for clients. The demand for professionals with expertise in programmatic advertising pricing is high and continues to grow, making this certificate a valuable asset for career advancement.

Who should enrol in Professional Certificate in Pricing for Programmatic Advertising?

Ideal Audience for a Professional Certificate in Pricing for Programmatic Advertising
This Programmatic Advertising pricing certification is perfect for individuals seeking to master the complex world of digital advertising revenue optimization. Are you a media buyer struggling to achieve optimal ROI? Or perhaps a marketing manager seeking to refine your team's programmatic media buying strategies? Perhaps you're an aspiring digital advertising professional aiming to secure a high-demand role? With over 80% of UK display ad spend now programmatic (source needed, replace with actual statistic), this certificate empowers you to unlock the true potential of programmatic advertising pricing and enhance your career prospects. Learn to confidently negotiate contracts, analyze campaign performance, and develop data-driven pricing strategies within the dynamic landscape of digital media. This certificate addresses the increasing demand for specialists skilled in revenue management and strategic programmatic media buying.