Professional Certificate in Marketing Automation for Display Advertising

Thursday, 11 September 2025 18:54:19

International applicants and their qualifications are accepted

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Overview

Overview

Marketing Automation for Display Advertising is a professional certificate designed for marketers seeking to master digital advertising strategies.


Learn to leverage automation tools and techniques for efficient campaign management.


This program covers display advertising best practices, including targeting, segmentation, and performance analysis. You'll gain hands-on experience with popular marketing automation platforms.


Improve your ROI with streamlined workflows and data-driven insights. This Marketing Automation certificate boosts your career prospects in digital marketing.


Enroll now and transform your display advertising campaigns! Explore the course details today.

Marketing Automation for Display Advertising: Master the art of automated display advertising campaigns! This professional certificate equips you with in-demand skills in programmatic advertising, real-time bidding, and sophisticated campaign management tools. Learn to optimize ad spend, increase ROI, and boost conversion rates through hands-on projects and industry-leading software. Gain a competitive edge and unlock exciting career prospects in digital marketing, advertising agencies, or in-house marketing teams. This Marketing Automation program provides a unique blend of theory and practical application, ensuring you are job-ready upon completion. Develop your expertise in targeted advertising and data analytics for unparalleled success. Enhance your Marketing Automation skills today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• **Fundamentals of Display Advertising:** Understanding ad formats, targeting options, and campaign structures.
• **Marketing Automation Platforms (MAPs) for Display:** Exploring popular MAPs like HubSpot, Marketo, Pardot, and their display advertising integrations.
• **Programmatic Display Advertising:** Deep dive into real-time bidding (RTB), ad exchanges, and demand-side platforms (DSPs).
• **Data-Driven Display Advertising:** Utilizing audience segmentation, retargeting, and data analytics for optimized campaigns.
• **Creative Optimization for Display:** Designing high-performing ad creatives and A/B testing strategies for improved click-through rates (CTR).
• **Display Advertising Measurement and Reporting:** Analyzing campaign performance using key metrics like impressions, clicks, conversions, and ROI.
• **Legal and Ethical Considerations in Display Advertising:** Understanding compliance with regulations like GDPR and CCPA.
• **Advanced Targeting Strategies for Display:** Mastering techniques like contextual targeting, lookalike audiences, and behavioral targeting.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Marketing Automation Specialist (Display Advertising) Develop and execute display advertising campaigns using marketing automation platforms. Expertise in programmatic buying and audience targeting is crucial. High demand in UK digital marketing.
Display Advertising Manager (Marketing Automation) Lead and manage teams focused on display advertising campaigns, leveraging marketing automation for optimization and reporting. Strategic planning and budget management are key skills.
Digital Marketing Executive (Automation & Display) Support the implementation of display advertising strategies within a marketing automation framework. Responsibilities include campaign setup, data analysis, and reporting.

Key facts about Professional Certificate in Marketing Automation for Display Advertising

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A Professional Certificate in Marketing Automation for Display Advertising equips you with the skills to manage and optimize display ad campaigns using leading automation platforms. You'll learn to leverage data-driven insights for improved targeting and ROI.


The program's learning outcomes include mastering programmatic advertising, developing effective display ad strategies, and utilizing marketing automation tools for campaign management and reporting. You'll gain proficiency in analytics dashboards and A/B testing methodologies crucial for campaign success.


Duration typically ranges from several weeks to a few months, depending on the specific program structure and intensity. Many programs offer flexible online learning options, accommodating diverse schedules.


This certificate holds significant industry relevance, making graduates highly competitive in the digital marketing job market. Skills in marketing automation for display advertising are in high demand across various sectors, including e-commerce, SaaS, and financial services. This professional certification demonstrates a practical understanding of key marketing technologies, such as Google Ads and other programmatic platforms.


Successful completion enhances your resume and showcases your expertise in programmatic advertising, display ad campaign management, and data analysis. This significantly improves your job prospects and earning potential within the dynamic field of digital marketing.

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Why this course?

A Professional Certificate in Marketing Automation for Display Advertising is increasingly significant in today's UK market. The digital advertising landscape is rapidly evolving, with programmatic advertising and data-driven strategies becoming paramount. According to a recent study by the IAB UK, 75% of UK marketers now utilize programmatic advertising. This highlights the growing demand for professionals skilled in marketing automation technologies for optimizing display ad campaigns.

Skill Industry Demand
Marketing Automation High - Growing need for automation expertise in display advertising.
Data Analysis High - Data-driven decision making is crucial for successful display campaigns.

This professional certification equips individuals with the necessary skills to manage and optimize display advertising campaigns using automated systems, leading to improved ROI and efficiency. The demand for professionals proficient in marketing automation for display advertising is only expected to increase, making this certification a valuable asset for career advancement.

Who should enrol in Professional Certificate in Marketing Automation for Display Advertising?

Ideal Audience for a Professional Certificate in Marketing Automation for Display Advertising Details
Marketing Professionals Aspiring and current marketing professionals seeking to upskill in the high-demand area of programmatic display advertising. Leverage marketing automation tools for better campaign management and ROI. With over 75% of UK businesses now using digital marketing (source needed), this certificate is vital for career advancement.
Digital Marketing Managers Individuals managing digital marketing budgets and campaigns will benefit from mastering automated display advertising, optimizing strategies and maximizing campaign performance. Improved targeting and reporting abilities are key benefits.
Advertising Account Managers Enhance client relationships by demonstrating expertise in programmatic display advertising. Deliver data-driven insights and improve campaign efficiency through automation.
Marketing Analysts Deepen your understanding of data analysis within the context of automated display advertising. Refine your skills in interpreting campaign performance data, making data-led decisions.