Professional Certificate in Machine Learning for Marketing Customer Relationship Management

Monday, 01 September 2025 13:07:54

International applicants and their qualifications are accepted

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Overview

Overview

Machine Learning for Marketing Customer Relationship Management is a cutting-edge Professional Certificate program designed for marketing professionals seeking to enhance customer relationships through data-driven strategies. This comprehensive course covers machine learning algorithms, customer segmentation, and predictive analytics tailored specifically for marketing applications. Ideal for marketers, data analysts, and CRM specialists looking to leverage advanced techniques to drive customer engagement and loyalty. Take your marketing skills to the next level with this specialized program. Join us today and unlock the power of machine learning in CRM!

Machine Learning for Marketing Customer Relationship Management is a cutting-edge Professional Certificate program designed to equip you with the skills needed to revolutionize customer engagement strategies. Through hands-on projects and real-world case studies, you will master machine learning algorithms and data analytics techniques tailored for the marketing industry. This industry-recognized certification will open doors to lucrative career opportunities as a marketing data analyst or customer relationship manager. Gain a competitive edge with personalized mentorship from industry experts and access to exclusive networking events. Elevate your career in marketing with this comprehensive machine learning program.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

  • • Introduction to Machine Learning in Marketing CRM
  • • Data Preprocessing and Feature Engineering for Customer Segmentation
  • • Predictive Modeling for Customer Lifetime Value Prediction
  • • Recommendation Systems for Personalized Marketing Campaigns
  • • Sentiment Analysis and Text Mining for Customer Feedback
  • • A/B Testing and Experimental Design for Marketing Optimization
  • • Customer Churn Prediction using Machine Learning Algorithms
  • • Marketing Attribution Modeling and Multi-Touch Attribution Analysis
  • • Real-time Personalization and Dynamic Content Optimization
  • • Ethical Considerations in Machine Learning for Marketing CRM

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Machine Learning for Marketing Customer Relationship Management

The Professional Certificate in Machine Learning for Marketing Customer Relationship Management is designed to equip participants with the knowledge and skills needed to leverage machine learning techniques in marketing and customer relationship management strategies. By the end of the program, participants will be able to apply machine learning algorithms to analyze customer data, predict customer behavior, and personalize marketing campaigns.

The duration of the program is typically 6-8 weeks, with a combination of online lectures, hands-on projects, and interactive discussions. Participants will have the opportunity to work on real-world case studies and projects to gain practical experience in applying machine learning techniques to marketing and CRM scenarios.

This certificate is highly relevant to professionals working in marketing, customer relationship management, data analytics, and related fields. The skills acquired in this program are in high demand across industries, including e-commerce, retail, finance, and technology. Graduates of this program will be well-equipped to drive data-driven marketing strategies and enhance customer engagement and retention.

Why this course?

Year Number of Marketing Jobs
2018 112,000
2019 118,000
2020 124,000

The Professional Certificate in Machine Learning for Marketing Customer Relationship Management is highly significant in today's market, especially in the UK where the number of marketing jobs has been steadily increasing over the years. According to recent statistics, there were 112,000 marketing jobs in 2018, which rose to 118,000 in 2019 and further increased to 124,000 in 2020.

With the growing demand for marketing professionals, having expertise in machine learning for customer relationship management can give individuals a competitive edge in the job market. This certificate equips learners with the necessary skills to analyze customer data, personalize marketing strategies, and enhance customer engagement using machine learning algorithms.

Who should enrol in Professional Certificate in Machine Learning for Marketing Customer Relationship Management?

Ideal Audience
Professionals in Marketing
Looking to enhance their skills in Customer Relationship Management
Seeking to leverage Machine Learning techniques
Interested in data-driven marketing strategies
UK-specific: Over 70% of UK businesses use CRM systems