Professional Certificate in E-commerce SEO Paid Search

Tuesday, 23 September 2025 23:01:27

International applicants and their qualifications are accepted

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Overview

Overview

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E-commerce SEO Paid Search mastery is crucial for online success. This Professional Certificate teaches you to optimize your online store for search engines and paid advertising.


Learn keyword research, on-page optimization, and off-page SEO techniques. Master Google Ads and other paid search platforms.


This program is ideal for aspiring and current e-commerce professionals, digital marketers, and business owners wanting to boost sales.


Gain practical skills in PPC advertising, conversion rate optimization, and analytics. Elevate your e-commerce SEO Paid Search strategy.


Enroll now and transform your online business! Explore the curriculum and start your journey to e-commerce success.

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Professional Certificate in E-commerce SEO Paid Search: Master the art of driving online sales through targeted search engine optimization (SEO) and paid search advertising campaigns. This comprehensive program equips you with in-demand skills in keyword research, Google Ads, analytics, and e-commerce platform integration. Boost your career prospects in digital marketing and become a sought-after e-commerce specialist. Our unique curriculum features real-world case studies and hands-on projects, ensuring you're job-ready upon completion. Gain a competitive edge with this essential certification in the booming e-commerce industry. Learn effective strategies for SEO and paid search to maximize your ROI.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• E-commerce SEO Fundamentals: Keyword Research & On-Page Optimization
• Paid Search Advertising (PPC) for E-commerce: Google Ads & Bing Ads
• E-commerce Conversion Rate Optimization (CRO): A/B Testing & Landing Page Design
• Advanced Google Analytics for E-commerce: Tracking & Reporting
• Setting up & Managing Google Shopping Campaigns
• E-commerce SEO & Paid Search Strategy Integration
• Measuring ROI & Optimizing E-commerce Campaigns
• Understanding & Utilizing E-commerce Data Analytics for Improved Performance

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
E-commerce SEO Specialist Develops and implements SEO strategies for e-commerce websites, focusing on organic search optimization and keyword research. Manages technical SEO aspects and content optimization for increased online visibility and sales.
Paid Search Manager (PPC) Manages paid search campaigns across platforms like Google Ads, focusing on campaign optimization, budget allocation, and performance tracking. Analyzes campaign data to improve ROI and conversion rates.
E-commerce Marketing Analyst Analyzes website traffic, campaign performance, and customer behavior to identify trends and opportunities for improvement. Provides data-driven insights to optimize marketing strategies and increase sales. Proficient in SEO & PPC analytics.
Digital Marketing Executive (SEO/PPC) Executes and monitors SEO and paid search campaigns, collaborates with other marketing teams, and reports on campaign performance. Supports the development of integrated digital marketing strategies.

Key facts about Professional Certificate in E-commerce SEO Paid Search

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A Professional Certificate in E-commerce SEO Paid Search equips you with the skills to drive significant online sales growth. You'll master strategies for both organic (SEO) and paid (PPC) search engine marketing within the competitive e-commerce landscape.


Learning outcomes include a comprehensive understanding of keyword research, on-page and off-page optimization techniques for e-commerce websites, and the creation and management of effective paid search campaigns using platforms like Google Ads. You'll learn to analyze campaign performance using key metrics and refine strategies for optimal ROI. This includes mastering Google Analytics and other relevant digital marketing tools.


The program's duration typically ranges from 6 to 12 weeks, depending on the specific course structure and intensity. The curriculum is designed to be flexible, accommodating various learning styles and schedules. Self-paced modules allow for focused learning and convenient progress tracking.


This Professional Certificate in E-commerce SEO Paid Search is highly relevant to the current job market. E-commerce businesses constantly seek skilled professionals who can improve their online visibility and drive sales through effective search engine optimization and paid advertising strategies. Graduates are well-prepared for roles such as SEO Specialist, PPC Manager, Digital Marketing Manager, and E-commerce Marketing Analyst.


The program's focus on practical application, including case studies and hands-on projects, ensures graduates are job-ready upon completion. You'll gain valuable experience managing real-world e-commerce marketing campaigns and utilizing essential e-commerce analytics. This certificate significantly enhances your resume and demonstrates proficiency in cutting-edge digital marketing techniques.

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Why this course?

A Professional Certificate in E-commerce SEO Paid Search is increasingly significant in today's UK market. The UK e-commerce sector is booming, with online retail sales reaching record highs. This growth fuels the demand for skilled professionals proficient in both organic (SEO) and paid (PPC) search strategies. Mastering these techniques is crucial for businesses aiming to maximize their online visibility and sales conversions. According to a recent study, over 70% of UK consumers begin their product searches online. This emphasizes the critical role of effective e-commerce SEO and paid search strategies for attracting and converting this significant customer base. The certificate equips professionals with the knowledge and skills to manage comprehensive digital marketing campaigns, optimizing website performance and boosting ROI.

Year Online Sales Growth (%)
2021 15
2022 18
2023 (Projected) 20

Who should enrol in Professional Certificate in E-commerce SEO Paid Search?

Ideal Audience for a Professional Certificate in E-commerce SEO Paid Search
This Professional Certificate in E-commerce SEO Paid Search is perfect for ambitious individuals aiming to boost their digital marketing careers. With over 80% of UK consumers conducting online research before a purchase (Source: Statista), mastering SEO and paid search strategies is crucial for e-commerce success. The program is ideal for marketing professionals seeking to upskill in e-commerce, recent graduates looking to break into the exciting field of digital marketing, or business owners wanting to improve their online presence and drive sales through effective search engine optimization and PPC advertising. Whether you're already managing Google Ads campaigns or want to learn the fundamentals of keyword research and search engine marketing (SEM), this certificate will equip you with the practical skills needed to thrive in the competitive UK e-commerce landscape.