Professional Certificate in E-commerce SEM Campaigns

Monday, 15 September 2025 17:52:44

International applicants and their qualifications are accepted

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Overview

Overview

E-commerce SEM Campaigns: Master the art of paid search advertising and boost your online sales. This Professional Certificate equips you with the skills to manage successful Google Ads and Bing Ads campaigns.


Learn to create high-converting keyword strategies, optimize landing pages, and analyze campaign performance using Google Analytics and other key metrics. Understand bidding strategies, ad copywriting, and retargeting techniques.


Ideal for marketing professionals, business owners, and anyone wanting to increase their e-commerce revenue through effective SEM. This certificate provides practical, hands-on experience in managing e-commerce SEM campaigns.


Explore the program today and unlock your online sales potential. Enroll now!

E-commerce SEM Campaigns: Master the art of driving online sales with our intensive Professional Certificate program. Boost your career in digital marketing by learning proven strategies for Google Ads and other search engine marketing platforms. This hands-on course covers keyword research, campaign optimization, conversion tracking, and advanced bidding techniques, equipping you with the skills to manage successful e-commerce SEM campaigns. Gain a competitive edge and unlock lucrative career prospects in this rapidly growing field. Enroll today and transform your career. This program features real-world case studies and expert instruction.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• E-commerce Fundamentals & SEM Overview
• Keyword Research & Targeting for E-commerce (Including Long-Tail Keywords)
• Google Ads Campaign Structure & Setup for E-commerce
• Shopping Campaigns: Product Listing Ads & Optimization
• Conversion Tracking & Analytics for E-commerce SEM
• Bidding Strategies & Budget Management for E-commerce
• Remarketing & Audience Targeting in E-commerce SEM
• A/B Testing & Ad Copy Optimization for E-commerce
• Reporting & Performance Analysis of E-commerce SEM Campaigns

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Role (E-commerce SEM Specialist) Description Skills & Keywords
SEM Campaign Manager Develop and execute successful SEM campaigns across various platforms, managing budgets and optimizing for ROI. PPC, Google Ads, Bing Ads, Keyword Research, SEM, Paid Search, E-commerce, Conversion Optimization
E-commerce PPC Specialist Focus on paid search advertising for e-commerce businesses, driving online sales and increasing brand visibility. Google Ads, Shopping Campaigns, Display Advertising, Remarketing, Analytics, Data Analysis, E-commerce Marketing
SEM Analyst Analyze campaign performance, identify trends, and provide data-driven recommendations to improve SEM strategies. Google Analytics, Data Studio, Excel, Reporting, A/B Testing, Performance Marketing, SEM Strategy
Paid Social Media Manager (E-commerce Focus) Manage paid social media campaigns on platforms like Facebook, Instagram, and Pinterest to reach target audiences and boost sales. Social Media Advertising, Facebook Ads, Instagram Ads, Pinterest Ads, Targeting, Engagement, Content Marketing, E-commerce

Key facts about Professional Certificate in E-commerce SEM Campaigns

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A Professional Certificate in E-commerce SEM Campaigns equips you with the in-demand skills to manage and optimize successful search engine marketing (SEM) strategies for online businesses. You'll master the intricacies of paid search advertising, keyword research, and campaign budgeting, leading to improved online visibility and increased sales conversions.


The program's learning outcomes include proficiency in using major SEM platforms like Google Ads and Bing Ads. You'll learn to develop targeted ad campaigns, analyze performance data using Google Analytics and other tools, and implement A/B testing for continuous optimization. Graduates understand PPC (pay-per-click) advertising, conversion tracking, and ROI analysis.


Duration typically ranges from several weeks to a few months, depending on the program's intensity and structure. Many programs offer flexible online learning options, accommodating various schedules and learning styles. Self-paced or instructor-led options are commonly available.


This certificate holds significant industry relevance in today's digital marketplace. E-commerce relies heavily on effective SEM strategies to reach target audiences. Possessing this certification demonstrates your expertise in a highly sought-after skill set, making you a competitive candidate for roles in digital marketing, online advertising, and e-commerce management.


The Professional Certificate in E-commerce SEM Campaigns provides a pathway to boosting your career prospects by providing practical, hands-on experience. You will gain valuable insights into bidding strategies, landing page optimization, and the latest SEM trends.

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Why this course?

A Professional Certificate in E-commerce SEM Campaigns is increasingly significant in today's UK market. The UK's digital economy is booming, with online retail sales consistently growing. This necessitates skilled professionals proficient in Search Engine Marketing (SEM) to manage and optimise e-commerce campaigns. According to recent data, over 80% of UK consumers now research products online before purchasing, highlighting the crucial role of effective SEM strategies. This certificate provides the expertise to leverage platforms like Google Ads, improving online visibility, driving traffic to e-commerce websites, and ultimately boosting sales.

Understanding key performance indicators (KPIs) such as click-through rates (CTR) and conversion rates is paramount. A well-structured SEM campaign, utilising effective keyword targeting and ad copywriting, is vital for success in the competitive UK e-commerce landscape. The demand for certified professionals with a proven understanding of SEM best practices is high, offering excellent career prospects.

Category Percentage
Online Shoppers 85%
Use Search Engines 92%
Mobile Shopping 70%

Who should enrol in Professional Certificate in E-commerce SEM Campaigns?

Ideal Audience for a Professional Certificate in E-commerce SEM Campaigns Details
Marketing Professionals Individuals seeking to boost their digital marketing skills and manage effective Search Engine Marketing (SEM) campaigns for e-commerce businesses. With over 75% of UK consumers starting their product searches online*, this certificate is crucial for career advancement.
E-commerce Business Owners Entrepreneurs and business leaders aiming to drive more sales and increase brand visibility through paid search advertising. Mastering SEM strategies like Google Ads is vital for competing in the ever-growing online marketplace.
Digital Marketing Agencies Agencies looking to expand their service offerings and provide clients with expert SEM campaign management. The certificate demonstrates a high level of proficiency in PPC and keyword research, key to client success.
Aspiring Digital Marketers Graduates and career changers looking to break into the exciting field of digital marketing. Learn essential SEM skills and build a strong foundation for a rewarding career in e-commerce.

*Statistic source needed. Replace with appropriate UK e-commerce statistic source.