Professional Certificate in CRM for Customer Targeting

Thursday, 19 February 2026 20:56:05

International applicants and their qualifications are accepted

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Overview

Overview

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CRM for Customer Targeting: Master the art of targeted marketing with our Professional Certificate in CRM. This program teaches you to leverage CRM systems for effective customer relationship management.


Learn customer segmentation and data analysis techniques. Develop strategies for personalized campaigns. Understand lead nurturing and sales pipeline management within your CRM. This Professional Certificate in CRM is ideal for marketing professionals, sales managers, and business owners.


Gain practical skills to improve customer retention and boost sales. Elevate your CRM expertise. Enroll today and transform your customer targeting approach!

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Professional Certificate in CRM for Customer Targeting equips you with the skills to master customer relationship management (CRM) strategies and propel your career. This intensive program covers lead generation, data analysis, and personalized marketing campaigns using cutting-edge CRM software. Gain hands-on experience through real-world case studies and projects, boosting your employability in sales, marketing, and customer service. Upon completion, you’ll be a confident CRM professional ready to optimize customer targeting and drive business growth. Enhance your marketability and unlock exciting career prospects with our comprehensive CRM certificate.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• CRM Fundamentals and Customer Relationship Management Strategies
• Customer Data Management and Analytics for Targeting
• Customer Segmentation and Targeting Techniques
• Marketing Automation and CRM Integration for Enhanced Targeting
• CRM Reporting and Performance Measurement for Customer Targeting
• Sales Force Automation and CRM for Improved Sales Targeting
• Ethical Considerations and Data Privacy in CRM and Customer Targeting
• Advanced CRM Customization and Configuration
• Implementing a CRM Strategy for Effective Customer Targeting

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

CRM Customer Targeting Job Market in the UK

Job Role Description
CRM Analyst Analyze customer data to optimize CRM strategies, leveraging marketing automation for targeted campaigns. High demand.
CRM Manager Lead and manage CRM teams, overseeing implementation and optimization, ensuring alignment with business objectives. Strong leadership skills needed.
Customer Success Manager (CSM) Focus on customer retention and satisfaction using CRM data for proactive engagement and issue resolution. Excellent communication vital.
Marketing Automation Specialist Develop and execute automated marketing campaigns via CRM systems, improving customer journeys and lead nurturing. Deep technical understanding needed.
Salesforce Administrator Manage and maintain the Salesforce CRM system, ensuring optimal performance and user experience. Requires technical proficiency in Salesforce.

Key facts about Professional Certificate in CRM for Customer Targeting

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A Professional Certificate in CRM for Customer Targeting equips you with the skills to effectively leverage Customer Relationship Management (CRM) systems for precise and profitable customer engagement. You'll learn to segment audiences, personalize communications, and optimize marketing campaigns using advanced CRM functionalities.


Learning outcomes include mastering CRM software applications, developing targeted marketing strategies, analyzing customer data for insightful decision-making, and implementing effective customer retention programs. You'll gain practical experience in data analysis, campaign management, and sales pipeline optimization, crucial for today's competitive business landscape.


The program duration typically ranges from 4 to 6 weeks, offering a flexible and intensive learning experience. This timeframe is designed to deliver a comprehensive understanding of CRM principles and their application without excessive time commitment. The curriculum is regularly updated to reflect current industry best practices and technological advancements in sales automation and marketing analytics.


This Professional Certificate in CRM for Customer Targeting holds significant industry relevance. Graduates are prepared for roles such as CRM Analyst, Marketing Manager, Sales Operations Specialist, and Customer Success Manager. The skills gained are highly sought after across diverse sectors, including technology, finance, retail, and healthcare, making it a valuable asset for career advancement or a change of profession. Strong proficiency in CRM software is a considerable advantage in today's data-driven market.


The certificate program emphasizes hands-on projects and real-world case studies to reinforce learning and build a strong portfolio, showcasing your competency in database management, contact management and client relationship management strategies. This ensures graduates are immediately employable with practical skills in customer relationship management.

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Why this course?

A Professional Certificate in CRM is increasingly significant for effective customer targeting in today's UK market. With over 80% of UK businesses now using CRM systems (hypothetical statistic for illustrative purposes), mastering CRM functionalities is crucial for competitive advantage. This certificate equips professionals with the skills to leverage CRM data for precise customer segmentation, personalized marketing campaigns, and improved customer retention.

Understanding customer relationship management (CRM) best practices, such as data analytics and campaign management, is no longer optional; it's a necessity. According to recent industry reports (hypothetical statistic for illustrative purposes), 70% of UK businesses cite improved customer targeting as a key benefit of their CRM implementation. This highlights the direct link between CRM proficiency and business growth. A Professional Certificate validates this expertise, showcasing competency to potential employers and enhancing career prospects. The certificate's focus on practical application, including data analysis and marketing automation tools, aligns perfectly with the industry's demand for skilled professionals.

CRM Usage in UK Businesses Percentage
Using CRM 80%
Not Using CRM 20%

Who should enrol in Professional Certificate in CRM for Customer Targeting?

Ideal Audience for our Professional Certificate in CRM for Customer Targeting Description UK Relevance
Marketing Professionals Boost your career with enhanced customer relationship management (CRM) skills and improve customer targeting strategies. Master data analysis and segmentation for better marketing ROI. Over 1 million people work in marketing roles in the UK. Many seek professional development to improve their skills.
Sales Professionals Increase sales effectiveness through improved lead generation and targeted outreach. Learn how CRM software facilitates sales pipeline management and improves conversion rates. Sales roles represent a significant portion of the UK workforce, with many constantly seeking methods to improve performance.
Business Owners & Entrepreneurs Gain a competitive edge by leveraging CRM to understand your customer base better. Implement effective customer retention strategies and drive sustainable business growth. A large number of SMEs in the UK are constantly seeking ways to improve their business efficiency and customer engagement.
Data Analysts Enhance your analytical capabilities through CRM data analysis techniques. Develop insightful reporting and dashboards, improving decision-making related to customer acquisition and retention. The demand for data analysts with CRM expertise is growing steadily in the UK.