Professional Certificate in Ad Performance Tracking

Friday, 03 October 2025 18:54:08

International applicants and their qualifications are accepted

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Overview

Overview

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Ad Performance Tracking is crucial for successful digital marketing.


This Professional Certificate in Ad Performance Tracking equips you with the skills to master campaign analytics and ROI measurement.


Learn to analyze key metrics, including click-through rates, conversion rates, and cost per acquisition.


Designed for marketers, analysts, and anyone involved in digital advertising, this certificate provides practical, hands-on experience with industry-standard tools.


Gain a deep understanding of ad performance tracking and unlock the potential of your advertising campaigns.


Enroll today and transform your marketing strategy. Explore our program details now!

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Ad Performance Tracking is a professional certificate program designed to equip you with in-demand skills in digital marketing analytics. Master attribution modeling and learn to analyze key metrics like CPA, ROAS, and conversion rates. This intensive course provides hands-on experience with industry-standard tools, boosting your career prospects in advertising, marketing, or data analysis. Gain a competitive edge through practical projects, expert instruction, and a valuable industry-recognized certificate. Enhance your data analysis skills and unlock your potential in the ever-evolving world of Ad Performance Tracking.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Ad Performance Tracking Fundamentals
• Key Performance Indicators (KPIs) in Advertising
• Attribution Modeling and Conversion Tracking
• Data Analysis and Reporting for Ad Performance
• Google Ads & Facebook Ads Performance Measurement
• Advanced Ad Performance Tracking Techniques
• Implementing Tag Management Systems (GTM)
• Data Visualization and Dashboard Creation for Ad Performance
• ROI and Budget Optimization Strategies

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Ad Performance Tracking) Description
Digital Marketing Analyst (Ad Performance) Analyze campaign data, optimize ad spend, and report on key performance indicators (KPIs). Essential skills include Google Ads, performance tracking software, and data analysis.
PPC Specialist (Paid Media) Manage paid search campaigns across various platforms. Expertise in keyword research, bidding strategies, and A/B testing is crucial. Requires strong AdWords/Google Ads knowledge.
Marketing Data Analyst (Performance Measurement) Extract insights from large datasets, using statistical analysis to measure ad performance and marketing ROI. Proficiency in SQL, R, or Python is beneficial. Focus on performance measurement.
Social Media Marketing Manager (Ad Tracking) Develop and implement social media strategies, leveraging ad platforms for increased reach. Experience in social media analytics and reporting are essential. Monitor campaign performance.

Key facts about Professional Certificate in Ad Performance Tracking

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A Professional Certificate in Ad Performance Tracking equips you with the skills to master digital advertising analytics. You'll learn to interpret data, optimize campaigns, and measure ROI effectively.


The program typically covers key performance indicators (KPIs), attribution modeling, and advanced analytics tools. This ensures you gain practical experience with platforms like Google Analytics and other industry-standard reporting solutions, improving your data analysis abilities and campaign management skills.


Upon completion, you'll be proficient in tracking ad performance across various channels, including search, social media, and display advertising. This will significantly boost your value in the competitive digital marketing landscape.


Duration varies depending on the provider, but most programs range from a few weeks to several months of focused learning, balancing theory with hands-on projects and case studies for real-world application of ad performance tracking skills.


This certificate is highly relevant to various roles within marketing, advertising, and analytics departments. Employers value professionals who can effectively track and analyze ad performance, leading to increased efficiency and improved return on ad spend (ROAS). Graduates often find opportunities in data analysis, campaign management, and marketing automation.


Overall, a Professional Certificate in Ad Performance Tracking provides a valuable credential that significantly enhances career prospects and equips individuals with the in-demand skills needed to excel in the dynamic world of digital marketing and advertising analytics.

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Why this course?

A Professional Certificate in Ad Performance Tracking is increasingly significant in today's UK digital marketing landscape. The UK advertising market is booming, with digital advertising spending reaching record highs. This necessitates professionals with expertise in ad performance tracking, enabling data-driven decisions and optimising ROI. According to a recent study, 75% of UK businesses now use data analytics for marketing, highlighting the growing demand for skilled professionals.

Skill Importance
Ad Performance Tracking High - Crucial for effective marketing campaigns.
Data Analysis High - Essential for interpreting data and making informed decisions.

This professional certificate equips individuals with the skills to analyse ad performance data from various platforms, making them highly sought-after by UK employers. Mastering ad performance tracking tools and techniques is becoming a critical competency for career advancement in the competitive digital marketing field. The ability to interpret data and generate actionable insights ensures that advertising budgets are optimised, leading to improved return on investment (ROI).

Who should enrol in Professional Certificate in Ad Performance Tracking?

Ideal Audience for a Professional Certificate in Ad Performance Tracking
Are you a marketing professional aiming to master ad campaign analytics and boost ROI? This certificate is perfect for you! According to the UK's Chartered Institute of Marketing (CIM), digital marketing is booming, with a significant rise in demand for professionals skilled in data analysis and ad campaign optimisation.
This program is tailored for individuals seeking to enhance their skillset in areas like Google Analytics, paid media, and attribution modelling. Whether you're a junior marketer wanting to advance your career or a seasoned professional looking to upgrade your expertise in campaign performance measurement, this certificate will equip you with the tools and knowledge needed to succeed in this competitive field.
Specifically, this program targets marketing managers, digital marketing executives, media planners, and analysts working across various sectors – from e-commerce to finance, striving to improve their understanding of key performance indicators (KPIs) and data-driven decision-making in advertising. Gain a competitive advantage today!