Postgraduate Certificate in Video Marketing for Authors

Monday, 06 October 2025 16:24:00

International applicants and their qualifications are accepted

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Overview

Overview

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Postgraduate Certificate in Video Marketing for Authors: Elevate your author platform with powerful video strategies.


This program teaches authors how to leverage video marketing for book promotion and brand building. Learn essential skills in video production, editing, and social media marketing.


Master video content creation techniques, from short-form content to longer interviews. Understand video SEO and effective social media strategies. The Postgraduate Certificate in Video Marketing for Authors is designed for published and aspiring authors.


Develop your professional video marketing skills and reach a wider audience. Transform your book marketing with the power of video.


Explore the curriculum and register today!

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Video Marketing for Authors: Elevate your author platform and book sales with this postgraduate certificate. Learn video production, social media marketing, and content strategy specifically tailored for authors. This unique program boosts your career prospects by equipping you with in-demand skills to create engaging video content, build a strong online presence, and connect directly with your target audience. Gain hands-on experience, expert mentorship, and networking opportunities. Enhance your author brand, increase visibility, and achieve greater success with our Postgraduate Certificate in Video Marketing for Authors.

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Video Marketing Strategy for Authors
• Content Creation for Author Video Channels (including short-form video)
• Building a Brand & Audience for Authors on Video Platforms
• Mastering Video Editing for Authors: Storytelling Techniques
• Video SEO and Optimization for Authors
• Leveraging Social Media for Author Video Promotion
• Understanding Video Analytics and Performance Measurement
• Paid Video Advertising for Authors (including budget management)
• Copyright and Legal Considerations for Author Videos
• Creating Engaging Video Content for Book Launches and Promotions

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Video Marketing Manager (Author Focus) Develop and execute video marketing strategies specifically for authors, boosting book sales and brand awareness. Requires strong understanding of author platforms and audience engagement.
Digital Marketing Specialist (Video Content) Create engaging video content for authors across various platforms, optimizing for reach and engagement. Expertise in SEO, social media marketing, and video editing crucial.
Content Creator (Author Branding) Produce high-quality video content showcasing authors and their work, building brand identity and attracting readers. Storytelling and creativity are key skills.
Social Media Video Strategist (Authors) Develop and implement social media strategies centered around video content for authors. Deep understanding of algorithm and trend analysis is essential.
Video Editor (Author Content) Edit and refine video content for authors, ensuring professional quality and a consistent brand voice. Proficient in video editing software is a must.

Key facts about Postgraduate Certificate in Video Marketing for Authors

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A Postgraduate Certificate in Video Marketing for Authors equips writers with the essential skills to leverage video content for book promotion and author branding. This specialized program bridges the gap between creative writing and digital marketing, offering practical, hands-on training.


Learning outcomes include mastering video production techniques, understanding video marketing strategies across different platforms (such as YouTube, TikTok, and Instagram), and developing effective content strategies specifically tailored for authors. Students will learn how to create engaging video content, from short promotional clips to author interviews and behind-the-scenes glimpses into their writing process. This includes scriptwriting, filming, editing, and distribution techniques.


The program's duration is typically structured to allow flexible learning, often spanning several months with a balance of online modules and practical assignments. The specific timeframe may vary depending on the institution offering the certificate.


In today's digital landscape, video marketing is indispensable for authors seeking to reach a wider audience and build a strong online presence. This Postgraduate Certificate provides a significant competitive advantage, enabling graduates to effectively utilize video marketing to increase book sales, connect with readers, and establish themselves as thought leaders within their genre. This course offers valuable skills in social media marketing, content creation, and digital storytelling.


The industry relevance of this Postgraduate Certificate is undeniable. Graduates are well-prepared for roles in author marketing, publishing, and content creation, adding a highly sought-after skill set to their resume. The program's focus on practical application ensures that students gain immediately transferable skills that are valuable to publishers, literary agencies, and self-published authors alike.

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Why this course?

A Postgraduate Certificate in Video Marketing is increasingly significant for authors navigating today's competitive publishing landscape. The UK book market, valued at £5.6 billion in 2022 (source: The Publishers Association), shows a growing reliance on digital marketing. With 70% of UK adults regularly using social media (source: Ofcom), video marketing offers authors a powerful tool to reach wider audiences.

This professional qualification equips authors with the skills to create engaging video content, from short-form promotional clips to longer author interviews, boosting book sales and building brand awareness. Understanding video SEO, analytics, and platform-specific strategies is crucial. Mastering these techniques directly translates into higher visibility and engagement, vital in a market saturated with new releases. A Postgraduate Certificate provides a structured pathway to gaining this expertise, enhancing career prospects and significantly impacting an author's success.

Platform UK Users (Millions)
YouTube 50
Instagram 35
TikTok 20

Who should enrol in Postgraduate Certificate in Video Marketing for Authors?

Ideal Audience for a Postgraduate Certificate in Video Marketing for Authors
This Postgraduate Certificate in Video Marketing is perfect for authors seeking to boost book sales and build a strong online presence. Are you a UK author struggling to reach a wider audience? With over 70% of UK adults using social media (source needed), video marketing is a powerful tool for connecting with readers. This course empowers you to craft compelling video content, from author vlogs and book trailers to engaging social media campaigns and live streams, using effective strategies and the latest technologies. If you're ready to leverage the power of video for content marketing and elevate your author platform, then this programme is for you.
Specifically, this program targets:
• Authors with self-published or traditionally published books
• Writers aiming to increase brand awareness and engagement
• Individuals looking to enhance their digital marketing skills through video content creation
• Authors seeking professional development and career advancement in the creative industries
• Those who understand the importance of building a community around their work