Postgraduate Certificate in Mobile Market Research

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International applicants and their qualifications are accepted

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Overview

Overview

Postgraduate Certificate in Mobile Market Research equips you with the skills to conduct cutting-edge research. This program focuses on mobile ethnography and qualitative data analysis.


Learn to leverage mobile technology for data collection. Master advanced techniques in survey design and data interpretation. The Postgraduate Certificate in Mobile Market Research is ideal for market researchers, data analysts, and anyone seeking to advance their career.


Gain a competitive edge in a rapidly evolving field. Mobile Market Research is transforming the industry. Explore innovative methodologies and enhance your professional capabilities. Apply today!

Mobile Market Research: Master the art of leveraging mobile technology for insightful market analysis with our Postgraduate Certificate. This intensive program equips you with cutting-edge techniques in mobile data collection, analysis, and reporting, including qualitative research methods. Gain valuable skills in app-based surveys, location-based analytics, and social media monitoring. Boost your career prospects in market analysis, consumer behavior, and business intelligence. Our unique curriculum integrates practical case studies and industry expert sessions. Unlock a rewarding career in the dynamic world of mobile market research.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Mobile Market Research Methodologies
• Data Collection Techniques for Mobile Surveys
• Advanced Analytics in Mobile Research (including statistical modeling and predictive analytics)
• Qualitative Mobile Research: Ethnography and In-depth Interviews
• Big Data and Mobile Market Research
• Mobile User Experience (UX) Research and Testing
• Privacy and Ethical Considerations in Mobile Research
• International Mobile Market Research & Localization
• Reporting and Visualization of Mobile Market Research Data

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:

1 month (Fast-track mode): 140
2 months (Standard mode): 90

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Mobile Market Research) Description
Mobile UX Researcher Conducting user research on mobile applications, analysing user behaviour and providing insights for improved user experience. High demand in the UK.
Mobile Market Analyst Analysing market trends, competitor activities and consumer behaviour in the mobile market to provide strategic recommendations. Strong analytical and reporting skills needed.
Mobile Data Scientist Using statistical methods and machine learning techniques to analyse large mobile datasets, discovering insights and predicting future trends. Programming skills in R or Python essential.
Qualitative Mobile Researcher Conducting in-depth interviews and focus groups to understand consumer attitudes and preferences towards mobile products and services. Strong communication skills are crucial.

Key facts about Postgraduate Certificate in Mobile Market Research

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A Postgraduate Certificate in Mobile Market Research equips you with the advanced skills needed to conduct impactful research in today's mobile-first world. This specialized program focuses on leveraging mobile technology for data collection and analysis, offering a significant competitive advantage in the market research field.


Learning outcomes typically include mastering mobile survey design, mobile ethnography techniques, and the analysis of big data from mobile devices. You'll gain proficiency in using specialized software and interpreting findings to deliver actionable insights for clients. Qualitative and quantitative research methodologies specific to mobile contexts are heavily emphasized.


The duration of a Postgraduate Certificate in Mobile Market Research varies depending on the institution, but it commonly ranges from several months to a year, often structured to accommodate working professionals. Part-time and online options are frequently available, increasing accessibility.


The industry relevance of this certificate is undeniable. With the pervasive use of smartphones and mobile internet, understanding mobile consumer behavior is crucial for businesses across sectors. Graduates are well-prepared for roles in market research agencies, consulting firms, and in-house research departments, contributing to strategic decision-making using mobile data analytics and interpretation. This program provides a strong foundation in mobile user experience (UX) research and analysis, essential for understanding the nuances of mobile consumer behavior.


Furthermore, graduates of a Postgraduate Certificate in Mobile Market Research will be well-versed in ethical considerations in mobile data collection and privacy compliance, crucial aspects of modern research practices. The program often incorporates practical projects and case studies, allowing for the application of learned techniques in real-world scenarios, enhancing employability prospects and providing valuable experience in market research methodologies.

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Why this course?

A Postgraduate Certificate in Mobile Market Research is increasingly significant in today's UK market, reflecting the burgeoning reliance on mobile devices for data collection and analysis. The UK mobile phone penetration rate surpasses 90%, presenting a vast pool of potential respondents for market research studies. This trend necessitates professionals equipped with specialized skills in mobile data collection methodologies, analysis techniques, and ethical considerations. This certificate program directly addresses this industry need, equipping graduates to design and execute effective mobile surveys, leverage location-based data, and analyze mobile user behavior.

According to recent studies, approximately 70% of UK consumers now use their smartphones for online shopping, highlighting the crucial role mobile market research plays in understanding consumer behavior. Further, mobile research offers significant cost advantages compared to traditional methods, leading to increased adoption across various sectors. The following data illustrates UK mobile research adoption:

Sector Adoption Rate (%)
Retail 65
Finance 55
FMCG 70
Technology 80

Who should enrol in Postgraduate Certificate in Mobile Market Research?

Ideal Audience for a Postgraduate Certificate in Mobile Market Research
A Postgraduate Certificate in Mobile Market Research is perfect for ambitious professionals seeking advanced skills in this rapidly growing field. With the UK mobile phone penetration rate exceeding 95%, understanding mobile consumer behaviour is crucial for success. This program caters to individuals already working in market research, data analysis, or digital marketing, looking to enhance their expertise in mobile-first methodologies. It's also ideal for those from related fields like marketing analytics and business intelligence who want to specialise in the unique challenges and opportunities of mobile data collection and interpretation. The course also benefits those wanting to transition to a mobile market research career, providing the advanced training and qualifications needed to boost employability. The program's focus on qualitative and quantitative analysis, data visualisation and reporting techniques are highly valuable in today's competitive market.