Key facts about Postgraduate Certificate in Game Industry Product Launches
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A Postgraduate Certificate in Game Industry Product Launches equips students with the critical skills needed to successfully bring video games to market. This specialized program focuses on the multifaceted aspects of game publishing, marketing, and distribution.
Learning outcomes include mastering project management for game launches, developing effective marketing strategies for diverse game genres, and understanding the intricacies of game localization and distribution across various platforms (including PC, console, and mobile). Students will also gain valuable experience in analyzing market trends and competitor strategies.
The program's duration typically spans one academic year, often delivered through a flexible blend of online and in-person modules, catering to the needs of working professionals in the game development industry. This flexible structure allows for practical application of newly acquired knowledge alongside existing roles.
The Postgraduate Certificate in Game Industry Product Launches is highly relevant to the current gaming market. Graduates are well-prepared for roles such as Product Manager, Marketing Manager, and Game Producer, offering immediate value to game studios and publishing houses. The curriculum emphasizes practical skills and industry best practices, ensuring graduates are highly employable in a competitive job market. This program also covers key aspects of game lifecycle management and digital distribution, crucial for success in today's rapidly evolving gaming landscape.
The program's strong industry connections and emphasis on practical application ensure graduates are prepared for immediate success in the competitive game industry, providing a clear return on investment in their postgraduate education. This is achieved through guest lectures, case studies, and potential networking opportunities with leading industry professionals.
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Why this course?
A Postgraduate Certificate in Game Industry Product Launches is increasingly significant in today’s competitive UK games market. The UK games industry contributes £7.4 billion to the UK economy annually, according to UKIE, showcasing its robust growth. This growth fuels the demand for skilled professionals who understand the complexities of launching successful games. This postgraduate certificate equips graduates with the strategic and practical knowledge needed to navigate this dynamic landscape.
Understanding market trends, effective marketing strategies, and the technical aspects of game releases are crucial. This program addresses these needs by providing in-depth training in areas such as pre-launch planning, marketing campaigns, community management, and post-launch analysis. The course also covers crucial elements like budgeting, risk management and international distribution, vital for success in a global market.
| Year |
Games Launched (UK) |
| 2021 |
250 |
| 2022 |
300 |
| 2023 (Projected) |
350 |