Postgraduate Certificate in A/B Testing for Customer Targeting

Friday, 03 October 2025 13:18:00

International applicants and their qualifications are accepted

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Overview

Overview

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A/B Testing for Customer Targeting: This Postgraduate Certificate equips you with advanced skills in data-driven decision making.


Master experiment design and analysis techniques.


Learn to optimize conversion rates and personalize customer experiences.


Ideal for marketing professionals, data analysts, and anyone aiming to improve customer targeting strategies with rigorous A/B testing methodology.


Develop expertise in statistical significance, multivariate testing, and reporting.


A/B Testing provides a competitive advantage. Gain practical, hands-on experience.


Elevate your career and become a leader in data-driven marketing.


Enroll today and transform your approach to customer targeting through powerful A/B testing techniques.

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A/B Testing for Customer Targeting: Master the art of data-driven decision-making with our Postgraduate Certificate. Gain in-demand skills in experimental design, statistical analysis, and conversion rate optimization. This Postgraduate Certificate equips you with the expertise to optimize marketing campaigns, personalize customer experiences, and significantly improve ROI. Our unique curriculum integrates real-world case studies and hands-on projects, preparing you for immediate career impact. Boost your marketability in digital marketing, analytics, or product management. Become a sought-after specialist in customer targeting with A/B Testing proficiency. Secure your future in this high-growth field.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Introduction to A/B Testing and Customer Segmentation
• Experimental Design and Hypothesis Formulation for A/B Testing
• A/B Testing Methodologies and Statistical Significance
• Multivariate Testing and Advanced Targeting Strategies
• Data Analysis and Interpretation in A/B Testing
• Personalization and Customer Journey Optimization through A/B Testing
• A/B Testing Tools and Technologies (e.g., Google Optimize)
• Ethical Considerations and Best Practices in A/B Testing
• Reporting and Communicating A/B Testing Results
• Case Studies: Successful A/B Testing for Customer Targeting

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
A/B Testing Specialist Develops and implements A/B testing strategies for customer targeting, analyzing results to optimize conversion rates. High demand in e-commerce and marketing.
Data Analyst (Customer Targeting) Analyzes customer data to identify segments for targeted campaigns, working closely with A/B testing specialists to improve campaign effectiveness. Strong analytical and A/B testing skills are crucial.
Conversion Rate Optimization Manager Leads the optimization of marketing campaigns, leveraging A/B testing and data analysis to maximize conversion rates and customer acquisition. A leadership role with significant A/B testing responsibilities.
Digital Marketing Analyst (A/B Testing Focus) Focuses on digital marketing performance, utilizing A/B testing to refine digital campaigns and improve ROI. Requires expertise in A/B testing methodologies and digital analytics.

Key facts about Postgraduate Certificate in A/B Testing for Customer Targeting

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A Postgraduate Certificate in A/B Testing for Customer Targeting equips professionals with the advanced skills needed to optimize marketing campaigns and personalize customer experiences. The program focuses on practical application and real-world scenarios, making graduates highly sought after in the competitive digital marketing landscape.


Learning outcomes include mastering A/B testing methodologies, analyzing complex datasets using statistical software, and developing data-driven strategies for customer segmentation and targeting. You'll gain expertise in interpreting results, identifying statistically significant differences, and improving conversion rates through data-informed decisions. This includes proficiency in tools like Google Analytics and optimization platforms.


The program duration typically ranges from six to twelve months, depending on the institution and the chosen learning pathway. Flexible online options often cater to working professionals seeking career advancement without disrupting their current roles. The curriculum integrates current industry best practices ensuring that graduates are prepared for immediate contributions within their organizations.


This Postgraduate Certificate in A/B Testing boasts significant industry relevance, addressing the growing demand for data-driven marketers skilled in conversion rate optimization (CRO) and personalized marketing. Graduates are well-positioned for roles in marketing analytics, digital marketing management, and data science, contributing directly to increased ROI for their employers. The practical, hands-on approach ensures that the knowledge gained translates seamlessly into real-world applications.


Successful completion of this certificate demonstrates a commitment to advanced skills in A/B testing, customer segmentation, and data analysis, making graduates highly competitive candidates in today's dynamic market. This program enhances your profile with quantifiable skills highly valued across various industries, from e-commerce and SaaS to finance and healthcare.

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Why this course?

A Postgraduate Certificate in A/B Testing is increasingly significant for customer targeting in today’s UK market. With online advertising expenditure reaching £24 billion in 2022 (source: Statista), precise targeting is crucial for ROI. Understanding A/B testing methodologies, from hypothesis formulation to statistical analysis, becomes paramount for optimising marketing campaigns. This certificate equips professionals with the advanced skills needed to leverage data-driven decision-making, improving conversion rates and reducing wasted ad spend. The ability to analyse multivariate tests and interpret complex statistical outputs is highly valued by UK employers, particularly in sectors like e-commerce and fintech, which heavily rely on data-informed customer strategies.

Sector Expenditure (Billions £)
E-commerce 10
Fintech 5
Retail 4
Others 5

Who should enrol in Postgraduate Certificate in A/B Testing for Customer Targeting?

Ideal Audience for a Postgraduate Certificate in A/B Testing for Customer Targeting Description
Marketing Professionals Experienced marketers seeking to enhance their skills in data-driven decision-making and improve customer targeting strategies. With over 70% of UK businesses now using digital marketing (source needed), mastering A/B testing is crucial for competitive advantage.
Data Analysts Data analysts wanting to expand their expertise into the application of A/B testing methodologies for customer segmentation and campaign optimization. This will enable data-driven insights and enhanced ROI.
Digital Marketing Managers Digital marketing managers aiming to lead their teams in developing and executing effective A/B testing strategies to drive customer engagement, conversions, and business growth. The ability to run effective experiments and analyze conversion rates is vital.
E-commerce Professionals E-commerce professionals looking to improve online store performance through targeted experimentation, leading to increased sales and customer retention. A/B testing in e-commerce is key for increasing conversion rates.