Graduate Certificate in Influencer Marketing Micro-Influencer Strategy

Saturday, 21 February 2026 11:52:36

International applicants and their qualifications are accepted

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Overview

Overview

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Graduate Certificate in Influencer Marketing: Micro-Influencer Strategy equips you with the skills to leverage the power of micro-influencers.


This program focuses on developing effective micro-influencer marketing campaigns. Learn to identify, collaborate with, and manage micro-influencers.


Master content creation, campaign measurement, and budget allocation strategies specific to micro-influencers. Gain practical experience through real-world case studies and projects.


Ideal for marketing professionals, entrepreneurs, and anyone seeking to enhance their digital marketing expertise. Micro-influencer marketing offers a powerful return on investment.


Elevate your career. Explore the Graduate Certificate in Influencer Marketing: Micro-Influencer Strategy today!

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Graduate Certificate in Influencer Marketing: Master the art of micro-influencer strategy and unlock lucrative career opportunities. This intensive program provides hands-on training in identifying, collaborating with, and managing micro-influencers for impactful marketing campaigns. Learn essential social media marketing skills, content creation, campaign measurement, and brand alignment techniques. Boost your resume with a specialized certificate and gain expertise in a high-demand field. Develop a strategic approach to social media marketing and micro-influencer collaborations, leading to exciting career prospects in digital marketing and social media management. Secure your future in this rapidly expanding industry.

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Micro-Influencer Identification and Selection: Strategies for finding the right micro-influencers for your brand, including keyword research and platform analysis.
• Content Strategy & Campaign Development for Micro-Influencers: Creating engaging and authentic campaign briefs and content calendars tailored to micro-influencers' audiences.
• Micro-Influencer Collaboration & Relationship Management: Building strong relationships, managing expectations, and negotiating contracts with micro-influencers.
• Measurement & Analytics in Micro-Influencer Marketing: Tracking campaign performance, analyzing key metrics (engagement, reach, ROI), and reporting on results.
• Legal & Ethical Considerations in Influencer Marketing: Understanding FTC guidelines, disclosure requirements, and best practices for ethical influencer marketing.
• Budgeting and ROI Optimization in Micro-Influencer Campaigns: Developing cost-effective strategies and maximizing return on investment.
• Influencer Marketing Platforms and Tools: Utilizing various platforms and technologies to manage and analyze micro-influencer marketing campaigns.
• Advanced Micro-Influencer Marketing Strategies: Exploring niche marketing, long-term partnerships, and innovative campaign ideas.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Micro-Influencer Marketing Career Paths in the UK

Role Description
Micro-Influencer Strategist Develop and execute influencer marketing campaigns targeting micro-influencers, focusing on authentic engagement and ROI.
Social Media Manager (Micro-Influencer Focus) Manage and grow micro-influencer partnerships, monitor campaign performance, and report key metrics.
Influencer Marketing Specialist Identify and collaborate with relevant micro-influencers, negotiate contracts, and ensure brand alignment.
Content Creator (Micro-Influencer Collaboration) Produce high-quality content in collaboration with micro-influencers, promoting brand messaging across diverse platforms.

Key facts about Graduate Certificate in Influencer Marketing Micro-Influencer Strategy

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A Graduate Certificate in Influencer Marketing focusing on Micro-Influencer Strategy equips students with the essential skills to thrive in the dynamic world of digital marketing. This specialized program delves into the nuances of micro-influencer collaborations, providing practical, hands-on experience.


Learning outcomes include a deep understanding of micro-influencer identification and selection, campaign development and execution, performance measurement using analytics dashboards, and budget allocation strategies. Students will also learn about contract negotiation and crisis management within the influencer marketing ecosystem.


The program duration typically ranges from a few months to a year, allowing for flexibility while maintaining a rigorous curriculum. This compressed timeline is ideal for professionals seeking to upskill quickly and enhance their career prospects in social media marketing and digital advertising.


Industry relevance is paramount. This Graduate Certificate in Influencer Marketing prepares graduates for immediate employment opportunities in marketing agencies, social media management firms, and even in-house marketing departments of various brands. The focus on micro-influencer strategies reflects the current market demand for cost-effective and authentic marketing solutions, making graduates highly sought after.


Mastering micro-influencer outreach and campaign management is a highly valuable asset in today's competitive landscape. This certificate provides a strategic advantage, positioning graduates as leaders in influencer marketing and content strategy.

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Why this course?

A Graduate Certificate in Influencer Marketing Micro-Influencer Strategy is increasingly significant in today's UK market. The rise of micro-influencers, those with smaller but highly engaged audiences, presents a powerful marketing opportunity. According to recent data, 89% of UK marketers believe influencer marketing is effective. This, coupled with the growing preference for authentic content, makes understanding micro-influencer strategies crucial.

The effectiveness of micro-influencer campaigns is further underscored by their high engagement rates. While precise UK-specific data on micro-influencer engagement is limited, studies show significantly higher engagement rates compared to macro-influencers. This translates to higher ROI for brands. A recent study indicated that 70% of UK consumers trust influencer recommendations—a figure likely even higher for niche micro-influencers.

Category Percentage
Marketers Using Influencer Marketing 89%
Consumers Trusting Influencer Recommendations 70%

Who should enrol in Graduate Certificate in Influencer Marketing Micro-Influencer Strategy?

Ideal Audience for a Graduate Certificate in Influencer Marketing: Micro-Influencer Strategy
Aspiring and current marketing professionals seeking to master micro-influencer marketing strategies will find this certificate invaluable. With over 80% of UK consumers trusting online reviews and influencer recommendations (source needed), this program equips you with the essential skills to leverage the power of micro-influencers for impactful campaigns. You'll learn to identify, collaborate with, and measure the success of micro-influencers, ultimately improving ROI and brand awareness. This course is perfect for those in social media management, content marketing, or digital marketing roles. Those seeking to upskill within their existing careers, or transition into the exciting field of influencer marketing will particularly benefit from this specialized program. The certificate's focus on campaign development, measurement, and ethical influencer marketing is ideal for those wanting a strategic advantage in this competitive landscape.