Graduate Certificate in E-commerce Retargeting Campaign Management

Wednesday, 18 February 2026 23:14:54

International applicants and their qualifications are accepted

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Overview

Overview

E-commerce Retargeting Campaign Management: Master the art of digital marketing with our Graduate Certificate.


Learn to create highly effective retargeting strategies. This program covers data analysis, campaign optimization, and audience segmentation. You'll develop expertise in various platforms like Google Ads and social media advertising.


Designed for marketing professionals, entrepreneurs, and anyone seeking to boost e-commerce sales. Enhance your skillset with proven retargeting techniques. This Graduate Certificate in E-commerce Retargeting Campaign Management will elevate your career.


Enroll today and transform your e-commerce retargeting results. Explore the program details now!

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E-commerce Retargeting Campaign Management: Master the art of converting website visitors into loyal customers with our Graduate Certificate. This intensive program equips you with advanced skills in data analysis, digital marketing strategies, and the latest retargeting technologies. Learn to create highly effective Facebook, Google, and email retargeting campaigns, boosting conversion rates and ROI. Boost your career prospects in the lucrative e-commerce industry with this in-demand specialization. Gain a competitive edge and become a sought-after expert in e-commerce retargeting campaign management. Our unique curriculum features real-world case studies and hands-on projects, preparing you for immediate success.

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• E-commerce Retargeting Fundamentals: Introduction to retargeting strategies, audience segmentation, and campaign objectives.
• Advanced Retargeting Techniques: Exploring dynamic creative optimization (DCO), frequency capping, and A/B testing for improved campaign performance.
• Google Ads for E-commerce Retargeting: Mastering Google Ads features specifically for retargeting, including remarketing lists for search ads (RLSA) and shopping campaigns.
• Facebook & Instagram Retargeting: Leveraging Facebook's powerful retargeting capabilities, including custom audiences and lookalike audiences.
• Data Analytics & Reporting in Retargeting: Measuring campaign effectiveness, analyzing key performance indicators (KPIs), and using data to optimize future campaigns.
• E-commerce Attribution Modeling: Understanding different attribution models and their impact on retargeting campaign measurement and optimization.
• Retargeting Campaign Budgeting & ROI: Developing effective budgets, forecasting ROI, and demonstrating the value of retargeting to stakeholders.
• Legal & Ethical Considerations in Retargeting: Understanding privacy regulations (e.g., GDPR, CCPA) and best practices for ethical retargeting.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

E-commerce Retargeting Specialist Roles (UK) Description
Digital Marketing Manager (E-commerce Retargeting) Develop and execute comprehensive retargeting strategies across multiple platforms, driving conversions and maximizing ROI. Requires strong analytical skills and experience with Google Ads, Facebook Ads and other retargeting platforms.
E-commerce Retargeting Analyst Analyze campaign performance, identify optimization opportunities, and provide data-driven insights to improve retargeting effectiveness. Proficiency in data analysis tools and a deep understanding of e-commerce metrics are essential.
PPC Specialist (Retargeting Focus) Manage and optimize paid search retargeting campaigns, focusing on improving click-through rates, conversion rates, and overall campaign performance. Requires expertise in keyword research, bid management, and ad copywriting.
Email Marketing Manager (Retargeting) Design and implement email retargeting campaigns to re-engage website visitors and nurture leads. Experience with email marketing automation tools and a strong understanding of email deliverability is necessary.

Key facts about Graduate Certificate in E-commerce Retargeting Campaign Management

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A Graduate Certificate in E-commerce Retargeting Campaign Management equips professionals with the advanced skills needed to create and manage highly effective retargeting campaigns. Students will master data-driven strategies, utilizing various platforms and technologies to maximize conversion rates and ROI.


The program's learning outcomes include proficiency in analyzing website traffic, designing compelling retargeting ads, implementing sophisticated tracking and attribution models, and optimizing campaigns based on real-time performance data. Graduates will understand A/B testing, customer segmentation, and the application of behavioral targeting techniques within the e-commerce landscape.


Typical program duration varies, with many offered as flexible part-time options lasting 6-12 months. This allows working professionals to enhance their careers without interrupting their current employment. The curriculum emphasizes practical application, often incorporating case studies and real-world projects mirroring industry challenges.


This certificate holds significant industry relevance, catering to the growing demand for specialists skilled in e-commerce marketing. With the increasing importance of digital marketing and the sophistication of consumer behavior analysis, professionals with expertise in e-commerce retargeting campaign management are highly sought after by businesses of all sizes. Digital marketing agencies, e-commerce companies, and advertising technology firms actively recruit graduates possessing these specialized skills. Key performance indicators (KPIs), conversion optimization, and remarketing strategies are central themes.


The program’s focus on data analytics and marketing automation positions graduates to excel in competitive job markets. This specialized training offers a significant advantage, differentiating graduates from other marketing professionals and making them valuable assets in today's dynamic business environment.

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Why this course?

A Graduate Certificate in E-commerce Retargeting Campaign Management is increasingly significant in today’s UK market. The UK’s e-commerce sector is booming, with online sales reaching record highs. This growth necessitates skilled professionals adept at optimizing retargeting campaigns to maximize return on investment. According to recent reports, over 70% of online shopping carts are abandoned. Effective retargeting strategies can significantly reduce this figure, boosting conversion rates and revenue.

Metric Value
Average Cart Abandonment Rate (UK) 70%
Potential Revenue Increase with Effective Retargeting Significant

This certificate equips professionals with the necessary skills in data analysis, campaign optimization, and platform utilization to effectively manage e-commerce retargeting campaigns. E-commerce retargeting is no longer a luxury but a necessity for businesses looking to thrive in this competitive landscape. Mastering these skills is crucial for career advancement in the dynamic world of digital marketing.

Who should enrol in Graduate Certificate in E-commerce Retargeting Campaign Management?

Ideal Audience for a Graduate Certificate in E-commerce Retargeting Campaign Management
A Graduate Certificate in E-commerce Retargeting Campaign Management is perfect for marketing professionals seeking to boost their digital marketing skills and ROI. With over 80% of UK online shoppers abandoning their carts (Source: [Insert reputable UK statistic source here]), mastering retargeting is crucial for success. This program is ideal for individuals with some marketing experience, perhaps already working in digital marketing, PPC, SEO, or social media, wanting to specialize in the highly effective realm of e-commerce retargeting. The program helps upskill those in roles like marketing managers, digital marketing specialists, and e-commerce executives looking to enhance their skills in data analysis, campaign optimization, and conversion rate optimization (CRO) through advanced retargeting strategies. Aspiring entrepreneurs, and those already running their online businesses, will also find the program's focus on practical application invaluable to improve online sales and customer engagement.