Google AdWords Fundamentals for Specialists

Wednesday, 24 September 2025 00:30:20

International applicants and their qualifications are accepted

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Overview

Overview

Google AdWords Fundamentals is a specialist course designed for those seeking to master Google Ads.


Learn essential concepts like keyword research, campaign structures, and bid strategies. This course covers Google Ads best practices.


Understand how to create effective search campaigns and analyze campaign performance data. Master Google AdWords reporting and optimization techniques.


Become a proficient Google Ads expert. Unlock your potential. Google AdWords Fundamentals provides a solid foundation.


Enroll now and elevate your digital marketing skills! Explore the course today.

Google AdWords Fundamentals for Specialists is your fast track to mastering Google Ads. This comprehensive course equips you with the in-depth knowledge and practical skills needed for a successful career in digital marketing. Learn search, display, and video advertising strategies, Google Ads certification preparation, and advanced campaign optimization techniques. Unlock lucrative career prospects as a PPC specialist, AdWords consultant, or digital marketing manager. Gain a competitive edge with hands-on exercises and real-world case studies. Master Google AdWords and transform your career today! This Google AdWords training offers expert instruction and unparalleled value.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Google Ads Interface & Account Structure
• Keyword Research & Targeting (including: long-tail keywords, match types)
• Campaign Types & Structures (Search, Display, Video, Shopping)
• Ad Copywriting & Best Practices (including: Ad extensions, call-to-actions)
• Bidding Strategies & Budget Management (including: automated bidding, manual CPC)
• Measuring & Analyzing Performance (including: conversion tracking, ROI)
• Google Ads Reporting & Optimization
• Understanding Quality Score & its Impact
• Search Engine Marketing (SEM) Fundamentals
• Audience Targeting & Remarketing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Role Description Salary Range (GBP)
PPC Specialist (Paid Search Specialist) Manage and optimize Google Ads campaigns, driving conversions and maximizing ROI for clients. A highly sought-after role in digital marketing. £30,000 - £60,000
SEM Specialist (Search Engine Marketing Specialist) Develop and implement comprehensive SEM strategies across various platforms. Expertise in keyword research and campaign management is crucial. £35,000 - £70,000
Google Ads Account Manager Oversee multiple Google Ads accounts, providing strategic guidance to clients and ensuring campaign success. Strong client relationship skills are essential. £40,000 - £80,000
Google Ads Analyst (Data Analyst - Google Ads) Analyze campaign data, identify trends, and make data-driven recommendations to improve performance. Proficiency in Google Analytics is vital. £35,000 - £65,000

Key facts about Google AdWords Fundamentals for Specialists

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Google AdWords Fundamentals for Specialists is a crucial course for anyone aiming to master online advertising. It equips participants with the foundational knowledge necessary to manage and optimize Google Ads campaigns effectively.


Learning outcomes typically include understanding keyword research, campaign structuring, bid strategies, and performance analysis. You'll gain proficiency in utilizing the Google Ads interface and interpreting key metrics like click-through rate (CTR) and conversion rate. Successful completion demonstrates a solid grasp of PPC advertising best practices.


The duration varies depending on the provider, but expect a significant time commitment, often spanning several weeks or even months, particularly for in-depth programs. This comprehensive approach ensures a thorough understanding of Google AdWords intricacies. Many programs incorporate hands-on exercises and real-world case studies to reinforce learning.


Industry relevance is paramount. A strong understanding of Google AdWords is highly sought after across various sectors, including digital marketing agencies, e-commerce businesses, and even in-house marketing teams. Proficiency in Google Ads is a valuable asset in today's competitive digital landscape, boosting your career prospects considerably.


By mastering Google AdWords, you'll develop valuable skills in search engine marketing (SEM), pay-per-click (PPC) advertising, and digital marketing analytics, setting you up for success in a constantly evolving digital marketing environment. This certification validates your expertise in this essential area of online advertising.


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Why this course?

Google AdWords Fundamentals remain crucial for specialists navigating today's competitive UK digital market. Understanding core concepts like keyword research, campaign structuring, and bid management is paramount for success. Recent data reveals a significant increase in online advertising spend in the UK. According to a 2023 report by eMarketer, digital ad spending is projected to reach £30 billion. Mastering Google Ads is essential for leveraging this growth effectively.

Keyword Search Volume (approx.)
PPC management 10,000
Google Ads certification 5,000

Proficiency in Google Ads translates directly into improved ROI and increased competitiveness. Specialists with strong Google AdWords skills are highly sought after, emphasizing the ongoing importance of these fundamental skills.

Who should enrol in Google AdWords Fundamentals for Specialists?

Ideal Audience for Google AdWords Fundamentals for Specialists Description UK Relevance
PPC Professionals Experienced digital marketers seeking to enhance their Google Ads skills and deepen their understanding of campaign optimization, including keyword research, bidding strategies, and conversion tracking. Over 70% of UK businesses use PPC advertising, indicating a significant number of professionals managing these campaigns.
Marketing Managers Individuals overseeing multiple digital marketing channels who want to improve the performance of their paid search campaigns and gain a more strategic view of their Google Ads efforts. Many UK marketing managers handle budgets and require data-driven insights for ROI improvements in their AdWords performance.
Freelance AdWords Experts Independent consultants and freelancers looking to update their Google Ads expertise and expand their services to clients. They need to stay ahead of algorithm changes and best practices in Google Ads management. The UK freelance market is booming, and those with specialised Google Ads skills are highly sought-after.