Google AdWords Fundamentals for Social Media Managers

Sunday, 21 December 2025 15:34:31

International applicants and their qualifications are accepted

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Overview

Overview

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Google AdWords fundamentals are crucial for social media managers. This course teaches you to create effective search campaigns.


Learn to manage Google Ads budgets and optimize for conversions. Understand keyword research and targeting.


Master Google AdWords bidding strategies and analyze campaign performance. Google Ads are essential for driving traffic and increasing brand awareness.


This course is for social media professionals seeking to expand their skillset. Unlock the power of paid advertising.


Start mastering Google AdWords today! Enroll now and boost your social media marketing results.

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Google AdWords Fundamentals for Social Media Managers is your essential guide to mastering paid advertising. This course unlocks the power of Google Ads for social media professionals, transforming your campaign strategies and boosting ROI. Learn to create effective search campaigns, manage budgets efficiently, and track crucial metrics. Gain valuable skills in keyword research, ad copywriting, and conversion optimization. Boost your career prospects with in-demand expertise. Social media marketing and Google Ads expertise are highly sought-after skills, leading to enhanced job opportunities and increased earning potential. Enroll now and become a Google Ads master!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Google AdWords Fundamentals: Introduction to PPC advertising and its relevance to social media marketing
• Keyword Research & Targeting: Identifying relevant keywords (like "social media marketing") and audience targeting for effective campaigns
• Campaign Structure & Setup: Creating and organizing effective AdWords campaigns for different social media objectives
• Ad Copywriting & A/B Testing: Crafting compelling ad copy and using A/B testing to optimize performance
• Google Ads Bidding Strategies: Understanding different bidding strategies (automated vs. manual) and their impact on budget and ROI
• Conversion Tracking & Analytics: Implementing conversion tracking to measure campaign effectiveness and using Google Analytics for insights
• Ad Extensions & Targeting Options: Utilizing ad extensions and advanced targeting options to maximize reach and engagement
• Budget Management & Optimization: Effectively managing ad spend and optimizing campaigns for better results
• Reporting & Analysis: Interpreting campaign data to identify areas for improvement and demonstrating ROI to clients

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

UK Social Media Manager & Google Ads Specialist Job Market

The UK digital marketing landscape is booming, creating exciting opportunities for skilled professionals. This section explores key roles, highlighting salary expectations and in-demand skills.

Job Role Description Avg. Salary (GBP)
Social Media Manager (Google Ads) Develops and executes social media strategies, incorporating Google Ads for targeted campaigns. Manages budgets and reports on performance. 35,000 - 55,000
Digital Marketing Executive (PPC & SEO) Handles paid search campaigns (PPC) using Google Ads, while optimising organic search (SEO) for improved visibility. Analyses data and adjusts strategies accordingly. 30,000 - 45,000
PPC Specialist (Google Ads Expert) Focuses exclusively on Google Ads campaign management, including keyword research, bid management, and A/B testing. Expert in Google Ads platform. 40,000 - 60,000
Social Media & Content Marketer Creates engaging social media content and manages social media channels. Creates content calendars and uses Google Analytics to track performance. 28,000 - 42,000

Key facts about Google AdWords Fundamentals for Social Media Managers

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Mastering Google AdWords is crucial for social media managers seeking to amplify their campaigns and reach a wider audience. This fundamental course provides a comprehensive understanding of the platform's core functionalities, empowering you to create effective, targeted advertising strategies.


Learning outcomes include the ability to design and launch successful Google AdWords campaigns, track key performance indicators (KPIs), optimize ad copy for higher conversion rates, and manage your budget effectively. You'll learn about different ad formats, keyword research techniques, and audience targeting strategies essential for social media integration.


The duration of the course is typically flexible, ranging from self-paced online modules to instructor-led workshops lasting several days. The curriculum is designed to be adaptable to various learning styles and schedules, ensuring a valuable learning experience for busy professionals. Successful completion significantly improves your digital marketing skills.


In today's digital landscape, proficiency in Google AdWords is highly relevant across numerous industries. From e-commerce and retail to education and non-profits, the ability to leverage paid advertising through effective Google AdWords management is a valuable asset, leading to increased brand visibility, lead generation, and ultimately, a stronger return on investment (ROI).


This understanding of Google AdWords fundamentals is directly applicable to social media marketing, enabling seamless integration of paid advertising strategies to maximize the impact of social media campaigns. You'll learn how to use data analytics and reporting tools within Google AdWords to measure and refine social media marketing efforts.


Overall, the Google AdWords fundamentals training provides a robust foundation for social media managers, equipping them with the practical skills and knowledge to effectively utilize paid advertising for enhanced reach, engagement, and overall marketing success. This valuable training will enhance your PPC (pay-per-click) capabilities.

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Why this course?

Understanding Google AdWords fundamentals is crucial for social media managers in the UK, especially given the increasing competition and sophisticated targeting options available. The UK digital advertising market is booming; a recent study showed that over 80% of UK businesses use paid advertising. This translates into fierce competition for visibility.

Effective pay-per-click (PPC) strategies, a core component of AdWords, are vital for driving targeted traffic to social media campaigns. This requires knowledge of keyword research, bidding strategies, and campaign optimization – skills increasingly sought after by employers. For example, a recent survey indicated that 75% of UK marketing agencies prioritize candidates with proven Google Ads experience. Mastering Google AdWords translates directly into better campaign performance and improved ROI.

Keyword Search Volume (UK)
Google Ads High
PPC Medium-High

Who should enrol in Google AdWords Fundamentals for Social Media Managers?

Ideal Audience for Google AdWords Fundamentals for Social Media Managers Description UK Statistics (Illustrative)
Social Media Managers Individuals responsible for managing a company's social media presence, seeking to improve their digital marketing ROI through paid advertising. They want to learn how Google AdWords can complement their organic social strategies and drive better results. Many already utilize social listening tools and social media analytics dashboards but desire a deeper understanding of PPC. Over 80% of UK businesses use social media, yet many struggle to measure ROI effectively.
Marketing Executives Professionals overseeing broader marketing campaigns who need to understand the role of paid search within a multi-channel strategy. They will want to use Google AdWords effectively alongside other digital marketing channels like email marketing and SEO. Understanding campaign budgeting and reporting is vital for them. Businesses increasingly allocate larger budgets to digital marketing, indicating a need for skilled professionals in PPC management.
Digital Marketing Agencies Agencies providing digital marketing services to clients, needing to expand their service offerings and stay competitive by adding Google Ads expertise to their existing capabilities. They'll value a course that provides practical, actionable advice for effective campaign management across diverse client accounts. The UK's digital marketing industry is thriving, with a growing demand for specialists in paid advertising.