Google AdWords Fundamentals for PPC Specialists

Thursday, 11 September 2025 03:20:03

International applicants and their qualifications are accepted

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Overview

Overview

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Google AdWords Fundamentals is your essential guide to mastering Pay-Per-Click (PPC) advertising.


This course is designed for aspiring and current PPC specialists. Learn keyword research, campaign creation, and bid management.


Understand Google Ads functionalities and leverage search campaigns, display campaigns, and conversion tracking for optimal results.


Master Google AdWords and improve your ROI. Unlock the power of data-driven decisions with Google Ads. Google AdWords empowers you to reach your target audience.


Enroll today and transform your PPC strategies! Start your journey to becoming a Google Ads expert.

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Google AdWords Fundamentals for PPC Specialists is your gateway to mastering pay-per-click advertising. Become a certified Google Ads professional and unlock lucrative career opportunities in digital marketing. This comprehensive course covers keyword research, campaign setup and optimization, conversion tracking, and advanced bidding strategies. Learn best practices for Google Ads management, including budget allocation and ROI analysis. Gain hands-on experience with Google Ads interface, data analysis, and reporting. Boost your resume and command higher salaries with this in-demand skillset. Master Google AdWords today and launch a thriving PPC career.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• **Google Ads Account Structure:** Understanding campaigns, ad groups, keywords, and their hierarchical relationship.
• **Keyword Research & Targeting:** Mastering keyword research tools, identifying relevant keywords (including *primary keyword: PPC management*), long-tail keywords, and negative keywords for efficient targeting.
• **Ad Copywriting & Creation:** Crafting compelling ad copy, utilizing ad extensions, and A/B testing different variations to optimize click-through rates (CTR).
• **Bidding Strategies:** Exploring different bidding options like manual CPC, automated bidding (e.g., Maximize Conversions), and target CPA, and understanding their implications for budget management.
• **Quality Score & Ad Rank:** Defining Quality Score components (CTR, relevance, landing page experience), understanding its impact on ad rank and cost-per-click (CPC), and strategies for improvement.
• **Campaign Tracking & Analytics:** Implementing conversion tracking, utilizing Google Analytics integration, analyzing key metrics (e.g., conversion rate, cost per acquisition (CPA), return on ad spend (ROAS)), and drawing data-driven insights.
• **Landing Page Optimization:** Creating high-converting landing pages aligned with ad copy and keywords, ensuring a seamless user experience that encourages conversions.
• **Search Network vs. Display Network:** Understanding the differences between these networks, their targeting options, and choosing the right network for specific campaign goals.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Role Description Keywords
PPC Specialist (Search Ads) Manage and optimize Google Ads campaigns focusing on search, driving high-quality traffic to client websites. PPC, Google Ads, Search Ads, SEM, Paid Search, Keyword Research, Bidding Strategies
PPC Specialist (Display Ads) Develop and execute display advertising campaigns across the Google Display Network, targeting specific audiences. PPC, Google Ads, Display Ads, GDN, Remarketing, Programmatic Advertising, Banner Ads
Senior PPC Manager Lead and mentor a team of PPC specialists, overseeing all aspects of paid search and display advertising. Develop and implement advanced strategies. PPC Management, Team Leadership, Google Ads, SEM, Paid Media Strategy, Data Analysis
PPC Analyst Analyze campaign performance, identify trends, and provide data-driven recommendations to improve ROI. Deep expertise in data analysis. PPC Analysis, Google Ads, Data Analysis, Reporting, Conversion Optimization, Google Analytics

Key facts about Google AdWords Fundamentals for PPC Specialists

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Mastering Google AdWords Fundamentals is crucial for any aspiring or current PPC specialist. This foundational course equips you with the knowledge to manage and optimize paid search campaigns effectively, leading to improved ROI and better ad performance.


Learning outcomes typically include a comprehensive understanding of keyword research, campaign structure, bidding strategies, ad copywriting, and performance analysis. You'll learn how to use the Google Ads interface, track conversions, and leverage data for ongoing optimization. This directly translates to real-world skills applicable across various industries.


The duration of a Google AdWords Fundamentals course can vary, ranging from a few hours of self-paced online modules to several days of intensive classroom instruction. The intensity and length depend on the learning provider and the depth of coverage. Expect to delve into topics like quality score, match types, and search engine marketing best practices.


Industry relevance is extremely high. As digital marketing continues to grow, proficiency in Google Ads, a dominant player in PPC advertising, is a highly sought-after skill. Understanding Google AdWords Fundamentals is vital for jobs in digital marketing agencies, e-commerce businesses, and numerous other sectors where online advertising is a key component. You’ll be equipped to handle tasks such as campaign setup, budget management, and reporting analysis, contributing to a company’s overall marketing strategy.


In short, a strong understanding of Google AdWords Fundamentals is an investment in your career. It provides the essential building blocks for a successful and rewarding career in PPC, paid advertising and digital marketing.

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Why this course?

Mastering Google AdWords Fundamentals is paramount for any aspiring or current PPC specialist in the UK. The competitive landscape demands a deep understanding of keyword research, campaign structuring, and bid management. The UK digital advertising market is booming, with a significant portion allocated to PPC. Consider these statistics:

Metric Value
Average CPC (across industries) £2.50
Conversion Rate (e-commerce average) 3%

Effective Google Ads management hinges on mastering these fundamentals. Understanding Quality Score, conversion tracking, and effective keyword bidding are crucial for maximizing ROI and staying ahead in this dynamic environment. Professionals adept at Google AdWords are highly sought after, highlighting the significance of a strong foundational knowledge in this critical area of digital marketing.

Who should enrol in Google AdWords Fundamentals for PPC Specialists?

Ideal Audience for Google AdWords Fundamentals for PPC Specialists Description
Aspiring PPC Specialists Individuals eager to launch their pay-per-click (PPC) careers, or those looking to transition into digital marketing. Many UK graduates each year seek digital marketing roles, and this course equips them with essential Google Ads skills.
Junior PPC Managers Entry-level professionals seeking to strengthen their foundation in Google AdWords, improve their campaign management and reporting abilities, ultimately increasing their value to the company. The course is perfect for those managing Google Ads campaigns but lacking formal training.
Marketing Professionals Experienced marketers looking to expand their expertise to include paid search advertising. With over 80% of UK businesses using online advertising, this is a vital skill.
Freelancers & Entrepreneurs Self-employed individuals or small business owners who want to leverage the power of Google Ads to generate leads and drive sales. The course empowers you with campaign strategy and optimisation techniques.