Google AdWords Fundamentals for Marketers

Friday, 12 September 2025 08:01:04

International applicants and their qualifications are accepted

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Overview

Overview

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Google AdWords is your key to unlocking online success. This fundamental course teaches marketers how to create effective pay-per-click (PPC) campaigns.


Learn keyword research and ad copywriting techniques. Master Google Ads campaign structures and bidding strategies. Understand search engine marketing (SEM) best practices.


Improve your quality score and conversion rates. Google AdWords empowers businesses of all sizes to reach their target audiences.


This course is ideal for marketing professionals seeking to boost their digital marketing skills. Ready to master Google AdWords and drive significant ROI? Enroll now!

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Google AdWords Fundamentals for Marketers unlocks the power of paid search advertising! Master search engine marketing (SEM) strategies, from keyword research to campaign optimization. This comprehensive course equips you with practical skills for managing successful Google Ads campaigns, boosting your ROI and driving conversions. Learn to leverage Google Ads features like audience targeting and bidding strategies. Boost your career prospects in digital marketing and stand out with a valuable, in-demand skillset. Gain a competitive edge and become a Google AdWords expert today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Google Ads Account Structure: Understanding campaigns, ad groups, keywords, and their hierarchy.
• Keyword Research & Targeting: Identifying relevant keywords, including long-tail keywords, and employing match types for precise targeting.
• Ad Copywriting & Best Practices: Crafting compelling ad text, utilizing ad extensions, and A/B testing for optimization.
• Search Campaign Fundamentals: Setting up and managing search campaigns, including bidding strategies (e.g., automated bidding, manual CPC).
• Quality Score & its Impact: Understanding the components of Quality Score and its effect on ad rank and cost-per-click (CPC).
• Google Ads Reporting & Analytics: Tracking key metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
• Conversion Tracking & Optimization: Setting up conversion tracking, analyzing conversion data, and optimizing campaigns for higher conversions.
• Remarketing & Audience Targeting: Reaching users who have previously interacted with your website or ads.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Top UK Digital Marketing Roles & Salaries (2024)

Role (Primary Keyword: Marketing) Description Avg. Salary (GBP)
Digital Marketing Manager (Secondary Keyword: Management) Leads and executes digital marketing strategies, managing teams and budgets. 50,000 - 80,000
SEO Specialist (Secondary Keyword: Optimization) Improves website ranking in search engine results pages (SERPs) through technical SEO and content strategy. 35,000 - 60,000
PPC Specialist (Secondary Keyword: Advertising) Manages paid search campaigns across platforms like Google Ads, maximizing ROI. 40,000 - 70,000
Social Media Manager (Secondary Keyword: Media) Develops and implements social media strategies to increase brand awareness and engagement. 30,000 - 55,000
Content Marketing Manager (Secondary Keyword: Content) Creates and distributes valuable content to attract and engage target audiences. 45,000 - 75,000

Key facts about Google AdWords Fundamentals for Marketers

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Google AdWords Fundamentals is a crucial course for marketers seeking to master online advertising. Upon completion, you'll understand the core principles of Google Ads, including campaign setup, keyword research, and performance analysis. This empowers you to effectively manage pay-per-click (PPC) campaigns and reach your target audience.


The duration of the course varies, but expect to dedicate several hours to fully grasp the essential concepts. Many online learning platforms offer self-paced modules, allowing flexible learning to fit your schedule. Interactive exercises and real-world examples facilitate comprehension.


In today's digital landscape, proficiency in Google Ads is highly relevant across various industries. Whether you're in e-commerce, B2B, or any other sector, understanding how to utilize Google AdWords effectively is paramount for driving traffic, generating leads, and boosting sales. The course equips you with the skills necessary to run successful search engine marketing (SEM) campaigns. Effective use of Google Ads is key to digital marketing strategy.


Learning outcomes include a comprehensive understanding of keyword targeting, bid strategies, ad copywriting, conversion tracking, and reporting. You will also gain expertise in utilizing the Google Ads interface and interpreting performance data to optimize your campaigns for maximum ROI. This includes learning to manage your budget effectively and understanding Quality Score.


Ultimately, mastering Google AdWords Fundamentals provides a significant competitive advantage in the marketing field, positioning you as a valuable asset to any organization seeking to expand its online presence through effective paid advertising. This essential skill enhances your overall digital marketing proficiency.

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Why this course?

Mastering Google AdWords Fundamentals is crucial for marketers in today's competitive UK landscape. Effective pay-per-click (PPC) advertising is essential for reaching target audiences, and understanding AdWords is the cornerstone of successful online marketing campaigns.

Consider these UK statistics: According to recent studies, over 80% of UK consumers conduct online research before making a purchase. This underscores the importance of visibility in search results. A robust AdWords strategy is key to capturing this valuable online traffic. Furthermore, studies indicate a 15% year-on-year increase in UK businesses using PPC advertising.

Keyword Search Volume CPC (£)
Google AdWords High Variable
PPC Advertising Medium £1-3

Understanding Google AdWords fundamentals, including keyword research, campaign structure, and bidding strategies, is paramount for maximizing ROI and staying ahead in the ever-evolving digital marketplace. Effective PPC advertising directly impacts brand visibility and ultimately, business growth within the UK market.

Who should enrol in Google AdWords Fundamentals for Marketers?

Ideal Audience for Google AdWords Fundamentals
Google AdWords Fundamentals is perfect for UK-based marketers who want to master online advertising. Are you a small business owner struggling with your digital marketing strategy? Or perhaps a marketing manager looking to optimize your PPC campaigns? This course is designed for individuals and teams seeking to improve their pay-per-click (PPC) advertising skills and boost ROI. Over 80% of UK businesses now use online advertising, demonstrating its crucial role in the modern marketplace. With effective keyword targeting and campaign management, you can significantly improve your conversion rates and achieve ambitious goals. Whether you're new to paid search advertising or need to refresh your skills, this course provides the essential foundation in Google Ads.
Specifically, this course will benefit:
  • Small business owners lacking in-house PPC expertise.
  • Marketing managers seeking to enhance their PPC knowledge and skills.
  • Digital marketing agencies looking to expand their service offerings and increase client value.
  • Freelance marketers wanting to add Google Ads to their portfolio and attract high-paying clients.