Google AdWords Fundamentals for Leaders

Thursday, 12 February 2026 13:56:59

International applicants and their qualifications are accepted

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Overview

Overview

Google AdWords Fundamentals for Leaders provides a concise overview of online advertising. It's perfect for executives and managers.


Learn keyword research and search engine marketing best practices.


Understand Google Ads campaign structures and pay-per-click (PPC) advertising.


This course covers budgeting, ad copywriting, and performance measurement for Google AdWords.


Master Google AdWords to boost your company's online visibility and drive ROI. Google AdWords is essential for modern business leaders.


Enroll now and unlock the power of targeted advertising!

Google AdWords Fundamentals for Leaders: Master the art of digital advertising and unlock explosive growth for your business. This leadership-focused course provides in-depth knowledge of Google Ads, campaign management, and performance optimization. Gain a competitive edge with practical, real-world examples and case studies. Learn to leverage PPC advertising strategies and boost ROI. Boost your career prospects with in-demand skills and certification. Unlock your team's potential and become a true digital marketing leader. Enroll now and transform your organization's advertising strategy using Google AdWords.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Google Ads Account Structure & Setup
• Keyword Research & Targeting (including long-tail keywords and negative keywords)
• Campaign Types & Objectives (Search, Display, Video, Shopping)
• Ad Copywriting & A/B Testing for improved click-through rates
• Bidding Strategies & Budget Management (Automated vs. Manual)
• Measuring & Analyzing Campaign Performance (using Google Analytics)
• Understanding Quality Score and its impact on ad rank
• Conversion Tracking & ROI Measurement
• Google Ads Reporting & Dashboarding
• Best Practices for Google Ads compliance and policy adherence

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Role Description Primary Keywords Secondary Keywords
Google Ads Specialist Manage and optimize Google Ads campaigns for clients, maximizing ROI. Google Ads, PPC, SEM, Paid Search Campaign Management, Keyword Research, Bidding Strategies
Digital Marketing Manager Lead digital marketing strategies across multiple channels, including Google Ads. Digital Marketing, Google Ads, Strategy SEO, Social Media Marketing, Analytics
PPC Account Manager Manage and grow client accounts focusing on paid search advertising via Google Ads. PPC, Google Ads, Account Management Client Relations, Reporting, Optimization

Key facts about Google AdWords Fundamentals for Leaders

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Google AdWords Fundamentals for Leaders is a concise course designed to equip executives and managers with a foundational understanding of online advertising. The program's primary focus is empowering leaders to make informed decisions regarding their digital marketing strategies.


Learning outcomes include a comprehensive grasp of keyword research and targeting, campaign structure, budgeting strategies, and performance analysis. Participants will learn to effectively manage and interpret Google Ads data, leading to better resource allocation and ROI.


The course duration is typically a half-day workshop, offering a streamlined approach that fits busy schedules. This efficient format ensures that crucial concepts are covered thoroughly, providing the essential knowledge needed for strategic digital leadership.


Industry relevance is paramount. This Google AdWords training is applicable across numerous sectors, from e-commerce and retail to finance and healthcare. Understanding paid search advertising is critical for almost any business operating in the digital landscape. Improved conversion rates and increased brand visibility are key benefits of mastering the principles of Google Ads.


Ultimately, this program equips leaders to leverage the power of Google AdWords, enabling them to enhance their organization’s online presence and achieve measurable marketing success. This foundational knowledge of PPC advertising translates to more effective team management and improved business performance.

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Why this course?

Google AdWords Fundamentals are crucial for leaders navigating today's competitive UK market. Understanding these fundamentals is no longer optional; it's essential for driving business growth and achieving a strong online presence. The UK digital advertising market is booming, with a significant portion allocated to search engine marketing. According to recent data, over 80% of UK consumers use search engines to find products and services. This highlights the immense potential of effective AdWords campaigns.

Keyword Search Volume (approx.)
Google Ads High
PPC Advertising Medium

Mastering Google AdWords strategies, including keyword research, campaign structuring, and bid management, is vital for leaders to leverage this powerful tool. Effective AdWords management translates directly to increased brand visibility, improved conversion rates, and ultimately, higher ROI. Staying updated on the latest trends and best practices in Google Ads is critical for maintaining a competitive edge in the dynamic UK marketplace.

Who should enrol in Google AdWords Fundamentals for Leaders?

Ideal Audience for Google AdWords Fundamentals for Leaders
Google AdWords Fundamentals for Leaders is perfect for UK-based business leaders and marketing managers who want to improve their digital marketing ROI. Are you responsible for overseeing marketing budgets and strategies? Do you need a strong understanding of PPC advertising and campaign management to effectively delegate tasks to your team? This course is designed for those seeking a strategic overview, not a deep dive into the technical aspects. According to a recent study, over 70% of UK businesses use some form of online advertising, highlighting the importance of this skillset for leadership. This course provides a fundamental understanding of keywords, bidding strategies, and campaign performance analysis, allowing you to make data-driven decisions to boost your company's online presence and achieve sustainable growth. Learn how to effectively manage your Google Ads budget and interpret key metrics.