Google AdWords Fundamentals for Job Seekers

Friday, 13 February 2026 15:48:03

International applicants and their qualifications are accepted

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Overview

Overview

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Google AdWords Fundamentals is essential for job seekers. This course teaches you pay-per-click (PPC) advertising.


Learn how Google AdWords works. Master keyword research and campaign creation.


Understand bidding strategies and ad copywriting. Improve your online visibility and job search.


Google AdWords skills are highly sought after. Boost your resume and interview performance.


Gain a competitive edge in the job market. Explore this course today and unlock your career potential. Learn Google AdWords now!

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Google AdWords Fundamentals for Job Seekers is your key to unlocking lucrative digital marketing careers. Mastering Google Ads is essential for any successful marketing professional, and this course provides practical, hands-on training. Learn to manage campaigns, optimize bids, and analyze data like a pro, building a highly marketable skillset. Boost your resume with certified Google AdWords skills, opening doors to high-demand jobs in PPC advertising and search engine marketing (SEM). Gain a competitive edge and launch your dream career today with our comprehensive Google AdWords Fundamentals course. Increase your earning potential with this in-demand skill.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Google Ads Account Structure & Setup
• Keyword Research & Targeting (including long-tail keywords and match types)
• Ad Copywriting and A/B Testing
• Campaign Types: Search, Display, Video, Shopping (with examples)
• Google Ads Bidding Strategies (Automated & Manual Bidding)
• Conversion Tracking & Reporting
• Quality Score Optimization and its impact on cost
• Understanding Google Ads Policies and Best Practices
• Audience Targeting & Remarketing
• Google Ads Editor and other essential tools

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
PPC Specialist (Google Ads) Manage and optimize Google Ads campaigns, driving high ROI for clients. Develop and implement effective keyword strategies. Deep understanding of Google Ads platform is essential.
SEM Manager (Search Engine Marketing) Oversee all aspects of paid search marketing, including campaign strategy, budget allocation, and performance reporting. Experienced in Google Ads and other SEM platforms. Proven ability to improve online visibility and lead generation.
Digital Marketing Executive (Google Ads Focus) Execute digital marketing strategies with a strong focus on Google Ads. Collaborate with cross-functional teams to achieve marketing objectives. Excellent analytical skills and data-driven decision making capabilities.
Search Advertising Analyst (Google Ads Data) Analyze Google Ads data to identify trends, optimize performance, and provide actionable insights. Proficient in using Google Analytics and other data visualization tools. Strong reporting and presentation skills.

Key facts about Google AdWords Fundamentals for Job Seekers

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Understanding Google AdWords fundamentals is crucial for many marketing and advertising roles. This knowledge directly translates to practical skills used daily by professionals in digital marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising.


Learning outcomes typically include mastering keyword research, campaign setup, ad copywriting, budget management, and performance analysis within the Google Ads platform. You'll learn how to create effective search campaigns, track conversions, and optimize for a higher return on ad spend (ROAS).


The duration of a Google AdWords fundamentals course can vary, ranging from a few hours for introductory workshops to several weeks for more comprehensive programs. Many online courses offer self-paced learning, allowing job seekers to learn at their own speed and convenience.


Industry relevance is exceptionally high. Google Ads is a dominant force in online advertising, making proficiency in this platform a highly sought-after skill across various industries. From e-commerce and SaaS companies to real estate and finance, understanding Google AdWords is essential for achieving online marketing goals and boosting brand visibility.


Successful completion of a Google AdWords fundamentals program demonstrates a practical understanding of digital marketing strategies and will significantly improve your job prospects, enhancing your resume and making you a more competitive candidate in the job market. The skills gained are immediately applicable and valuable to potential employers.

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Why this course?

Understanding Google AdWords fundamentals is crucial for job seekers in today's UK market. The digital advertising sector is booming, with a recent study showing over 80% of UK businesses using paid search advertising. This makes proficiency in PPC (pay-per-click) advertising, a core component of Google AdWords, a highly sought-after skill.

According to a 2023 report by the UK's Digital Marketing Institute, search engine marketing specialists are in high demand, with a projected 20% increase in job openings over the next two years. Mastering Google Ads gives job seekers a significant competitive advantage across various sectors, from e-commerce to recruitment.

Skill Importance
Keyword Research High
Campaign Management High
Ad Copywriting Medium

Who should enrol in Google AdWords Fundamentals for Job Seekers?

Ideal Audience: Google AdWords Fundamentals for Job Seekers
Are you a UK job seeker looking to boost your career prospects? Mastering Google AdWords is a highly sought-after digital marketing skill. This course is perfect for graduates, career changers, and anyone aiming for roles in digital marketing, PPC advertising, or online advertising management. With over 70% of UK adults using the internet daily (source needed), understanding online advertising is crucial. This course offers practical, job-relevant knowledge in paid search campaigns and keyword research which will stand out on your CV. Improve your employability with proven search engine marketing expertise – learn essential AdWords skills today and unlock job opportunities in the booming digital landscape!