Google AdWords Fundamentals for Intermediate Users

Sunday, 28 September 2025 15:50:00

International applicants and their qualifications are accepted

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Overview

Overview

Google AdWords fundamentals for intermediate users build upon your existing knowledge. This course refines your campaign management skills.


Learn advanced keyword research techniques. Master bid strategies and quality score optimization. Understand conversion tracking and Google Ads reporting in depth.


Improve your Google AdWords ROI. Target your audience more effectively. Unlock the full potential of pay-per-click (PPC) advertising.


This course is perfect for those already familiar with Google Ads basics. Ready to take your Google AdWords skills to the next level?


Enroll now and become a Google AdWords expert!

Google AdWords Fundamentals for Intermediate Users unlocks advanced search engine marketing skills. Master keyword research, bid strategies, and conversion tracking to boost campaign performance. This course goes beyond the basics, teaching you Google Ads campaign optimization and automation, including smart bidding and remarketing. Enhance your PPC advertising expertise and unlock lucrative career opportunities in digital marketing. Learn to leverage data-driven insights for improved ROI. Become a sought-after digital marketing specialist.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Advanced Keyword Research & Match Types: Mastering broad match modifier, phrase match, and exact match for precise targeting and improved Quality Score.
• Campaign Structuring & Organization: Optimizing campaigns with multiple ad groups for enhanced relevance and improved ROI. This includes strategies for managing large accounts.
• Advanced Bidding Strategies: Exploring automated bidding options like Target CPA, Maximize Conversions, and Enhanced CPC, and understanding their implications for your campaigns.
• Google Ads Reporting & Analysis: Going beyond basic reporting to analyze key metrics like conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS) for data-driven decisions.
• Remarketing & Audience Targeting: Creating and implementing effective remarketing campaigns to re-engage website visitors and increase conversions using custom audiences and similar audiences.
• A/B Testing & Ad Copy Optimization: Improving ad performance through rigorous A/B testing of headlines, descriptions, and call-to-actions.
• Conversion Tracking & Goal Setting: Setting up and monitoring conversions to accurately measure campaign effectiveness and optimize for desired outcomes. This includes implementing different conversion types.
• Managing Google Ads Budget & Performance: Effectively allocating budget across campaigns and ad groups based on performance data and strategic goals.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

UK Digital Marketing Job Market Insights

Career Role Description Salary Range (£)
SEO Specialist (primary: SEO, secondary: digital marketing) Optimise websites for search engines, driving organic traffic. 25,000 - 55,000
PPC Manager (primary: PPC, secondary: paid advertising) Manage paid advertising campaigns across Google Ads and other platforms. 30,000 - 60,000
Social Media Manager (primary: social media, secondary: content marketing) Develop and implement social media strategies, boosting brand awareness. 28,000 - 50,000
Content Marketer (primary: content marketing, secondary: SEO) Create engaging content to attract and retain customers. 25,000 - 45,000
Data Analyst (primary: data analysis, secondary: Google Analytics) Analyse website data to inform marketing decisions. 35,000 - 65,000

Key facts about Google AdWords Fundamentals for Intermediate Users

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This intermediate Google AdWords course builds upon foundational knowledge, focusing on advanced campaign optimization strategies. Learning outcomes include mastering keyword research techniques beyond basic matching, effectively utilizing advanced bidding strategies like Target CPA and Enhanced CPC, and understanding conversion tracking and attribution modeling for improved ROI.


The course duration is typically 2-3 days, delivered through a combination of interactive lectures, hands-on exercises, and case studies. Participants will learn to analyze campaign performance data using Google Ads' reporting tools, identify areas for improvement, and implement data-driven adjustments to maximize their advertising spend.


Industry relevance is high for professionals in digital marketing, advertising, and e-commerce. Understanding Google AdWords fundamentals is crucial for managing and optimizing paid search campaigns across various industries. Topics such as campaign budgeting, A/B testing, and remarketing are covered, equipping students with practical skills to improve their online advertising performance and drive conversions. The course also touches upon best practices for search ad copywriting and landing page optimization for enhanced user experience and improved quality scores. Successful completion demonstrates proficiency in paid search management, a highly sought-after skill in the modern digital landscape.


Throughout the course, best practices for quality score improvement and effective ad copy creation will be emphasized, ensuring participants gain a holistic understanding of Google Ads management. This extends beyond basic campaign setup, allowing for a deeper dive into the nuanced aspects of campaign optimization. The practical application of learned concepts is a core focus, using real-world examples and scenarios for effective learning and knowledge retention. Furthermore, the course will examine the differences between various campaign types within the Google AdWords platform, allowing for a more strategic approach to managing different advertising goals.


This comprehensive approach ensures participants not only understand the theoretical underpinnings of Google AdWords but can also confidently apply their learned skills to real-world marketing challenges, improving their overall performance and return on investment. The use of analytics and data-driven decision making is emphasized throughout the curriculum, aligning with modern digital marketing best practices. Understanding competitive analysis within the Google Ads environment is also a key learning outcome.

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Why this course?

Mastering Google Ads fundamentals is crucial for intermediate users navigating today's competitive UK market. Understanding campaign structures, keyword research, and bidding strategies remains paramount for success. The UK digital advertising market is booming, with PPC accounting for a significant portion of online spend. According to recent data, search advertising generated substantial revenue in 2023. Effective use of Google Ads is no longer optional but essential for businesses of all sizes.

Keyword Search Volume
Google Ads High
PPC Medium
Search Advertising High

Who should enrol in Google AdWords Fundamentals for Intermediate Users?

Google AdWords Fundamentals for Intermediate Users: Ideal Audience Description
PPC professionals Already managing campaigns but seeking to optimize performance and ROI. This course will help you master advanced bidding strategies and campaign structures.
Digital marketers Looking to expand their skillset beyond basic AdWords knowledge. Learn effective keyword research techniques and advanced conversion tracking.
Small business owners Seeking to improve their online advertising return and grow their customer base using Google Ads. Master cost-effective strategies. Over 60% of UK SMEs use online advertising – are you maximizing your potential?
Freelance consultants Want to add a sought-after skill to their portfolio, making them more marketable and competitive in the UK digital landscape. Demonstrate expertise in Google Ads account management.
In-house marketing teams Aiming to enhance team efficiency and knowledge. Leverage campaign automation and advanced reporting to achieve better results.