Google AdWords Fundamentals for Executives

Monday, 06 October 2025 14:21:47

International applicants and their qualifications are accepted

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Overview

Overview

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Google AdWords fundamentals are crucial for executive success. This course provides a concise overview of pay-per-click (PPC) advertising.


Learn how Google AdWords campaigns drive revenue. Understand keyword research, ad copywriting, and bidding strategies.


Master search engine marketing (SEM) principles. Track key performance indicators (KPIs) and optimize for better ROI.


Designed for busy executives, this Google AdWords training empowers you to make informed decisions. Digital marketing is essential.


Unlock your company's growth potential. Explore the course now and leverage the power of Google AdWords!

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Google AdWords Fundamentals for Executives provides executive-level insights into optimizing online advertising campaigns. Master search engine marketing (SEM) strategies, driving significant ROI and boosting your company's bottom line. This accelerated course equips you with practical, data-driven skills to manage Google AdWords effectively. Boost your career prospects in digital marketing and leadership roles. Gain a competitive edge by understanding Google Ads bidding strategies, campaign optimization, and performance analysis. Unlock the power of Google AdWords and transform your organization's digital presence. This is Google AdWords training designed for ambitious leaders.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Google Ads Overview: Understanding the platform, its benefits, and how it differs from other advertising channels.
• Keyword Research & Targeting: Identifying relevant keywords (including *Google Ads keywords*), long-tail keywords, and audience targeting strategies.
• Campaign Structure & Setup: Creating effective campaign structures, including search, display, and potentially video campaigns.
• Ad Copywriting & Best Practices: Crafting compelling ad copy that resonates with target audiences and drives conversions.
• Bidding Strategies & Budget Management: Exploring different bidding strategies (e.g., automated bidding, manual CPC) and optimizing budget allocation for maximum ROI.
• Performance Measurement & Reporting: Understanding key metrics (clicks, impressions, conversions, CPA, ROAS), analyzing campaign data, and using reports to make data-driven decisions.
• Conversion Tracking & Optimization: Implementing conversion tracking to measure campaign effectiveness and optimizing campaigns based on conversion data.
• Account Structure & Organization: Best practices for organizing accounts for scalability and efficient management.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Role Description Skills
PPC Specialist (Google Ads Expert) Manage and optimize Google Ads campaigns, driving high ROI for clients. Key focus on keyword research, bidding strategies, and campaign performance analysis. Google Ads, Keyword Research, PPC, Bidding Strategies, Analytics
SEM Manager (Search Engine Marketing) Oversee all aspects of SEM strategy, including Google Ads, Bing Ads, and organic search. Lead a team and report on key performance indicators. SEM, Google Ads, Bing Ads, SEO, Analytics, Team Management
Digital Marketing Manager (Google Ads Focus) Develop and execute comprehensive digital marketing strategies with a strong emphasis on Google Ads. Manage budgets, track performance, and report on ROI. Digital Marketing, Google Ads, Strategy, Budgeting, Analytics, Reporting
Search Advertising Consultant (Google Ads Certified) Provide expert advice and support to clients on all aspects of Google Ads. Conduct audits, create strategies, and manage campaigns for optimal performance. Google Ads, Consulting, Auditing, Strategy, Campaign Management

Key facts about Google AdWords Fundamentals for Executives

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Google AdWords Fundamentals for Executives is a concise training program designed to equip senior leaders with a crucial understanding of online advertising strategies. The program's duration is typically a half-day, offering a focused and efficient learning experience.


Learning outcomes include a strong grasp of key Google AdWords concepts, enabling executives to make informed decisions regarding digital marketing budgets and ROI. Participants will gain insights into campaign structure, keyword research, bidding strategies, and performance measurement. This translates directly into improved campaign effectiveness and cost optimization.


Understanding Google AdWords is increasingly vital across all industries. Whether your business operates in finance, technology, retail, or healthcare, mastering digital advertising is paramount for reaching target audiences and achieving business objectives. This program is tailored to benefit executives in any sector, providing a strategic overview relevant to their decision-making processes. The course also touches upon search engine optimization (SEO) and its relationship with paid advertising.


This executive-level overview of Google AdWords provides a foundational understanding of paid search advertising, empowering leaders to better manage resources and optimize digital marketing initiatives. The program incorporates real-world case studies and best practices, ensuring practical application of the knowledge gained. Participants will also learn about conversion tracking and reporting, vital for demonstrating the value of digital marketing investments.


Ultimately, the program aims to bridge the gap between executive understanding and the practicalities of running successful Google AdWords campaigns, driving business growth and delivering a competitive advantage in the digital marketplace. The return on investment (ROI) from this training is significant, directly impacting bottom-line results.

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Why this course?

Google AdWords Fundamentals are crucial for executives in today's competitive UK market. Understanding this core aspect of digital marketing is paramount for driving business growth. The UK digital advertising market is booming, with a significant portion allocated to search engine marketing (SEM). According to recent data, over 80% of UK online shoppers start their product research through search engines.

Metric Value
UK Search Engine Market Share (Google) 90%+
Average CPC (Cost-Per-Click) in UK for competitive keywords £2-£5+

Effective Google Ads campaign management requires proficiency in keyword research, ad copywriting, and bid optimization. Mastering these Google AdWords Fundamentals allows executives to make informed decisions, optimize ROI, and stay ahead in a rapidly evolving digital landscape. Ignoring this core competency risks leaving significant revenue opportunities untapped.

Who should enrol in Google AdWords Fundamentals for Executives?

Ideal Audience for Google AdWords Fundamentals for Executives

Google AdWords Fundamentals for Executives is designed for UK-based business leaders and senior managers – CEOs, CFOs, Marketing Directors, and other C-suite executives – who need a strategic understanding of paid search advertising.

Approximately 70% of UK businesses use online advertising, and understanding effective Google Ads campaigns is crucial for driving revenue and achieving marketing ROI. This course is ideal if you're responsible for overseeing marketing budgets, setting digital strategy, or want to improve your company's online visibility and lead generation. Participants will gain practical knowledge of online advertising best practices and will leave with actionable insights for improving their PPC performance. No prior experience with online advertising is required; the course provides an executive-level overview of Google Ads and its capabilities. It empowers executives to make informed decisions related to paid search, confidently manage marketing teams, and maximize campaign effectiveness.