Google AdWords Fundamentals for Entrepreneurs

Sunday, 14 September 2025 10:45:36

International applicants and their qualifications are accepted

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Overview

Overview

Google AdWords is crucial for entrepreneurs. This course teaches you the fundamentals.


Learn how to create effective pay-per-click (PPC) campaigns. Master keyword research and ad copywriting.


Understand Google Ads bidding strategies and track your return on ad spend (ROAS). Optimize your campaigns for maximum impact.


Google AdWords empowers small businesses. Grow your online presence and reach new customers.


This Google Ads course is perfect for beginners. Unlock your business's potential. Start learning today!

Google AdWords Fundamentals for Entrepreneurs unlocks the power of online advertising. This course teaches you proven strategies for creating high-performing Google Ads campaigns, boosting your brand visibility and driving sales. Master keyword research, bidding strategies, and campaign optimization, transforming your business growth. Learn from industry experts and gain valuable skills in pay-per-click (PPC) advertising. Expand your career prospects with in-demand digital marketing expertise, achieving tangible results quickly. Increase ROI and dominate your niche with this comprehensive Google AdWords training.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• **Google Ads Account Setup & Structure:** Learn how to create and organize your Google Ads account, including campaign types, ad groups, and keywords.
• **Keyword Research & Targeting:** Master effective keyword research techniques to identify high-volume, low-competition keywords for your business, including long-tail keywords and negative keywords.
• **Writing Compelling Ad Copy:** Craft persuasive ad copy that resonates with your target audience and drives conversions. Understand the importance of strong headlines, descriptions, and call-to-actions.
• **Understanding Google Ads Auction & Quality Score:** Learn how the Google Ads auction works and how to improve your Quality Score to get better ad positions and lower costs. This includes understanding ad relevance, landing page experience, and expected CTR.
• **Setting up Conversion Tracking:** Implement conversion tracking to measure the effectiveness of your Google Ads campaigns. Understand different conversion types and how to optimize for conversions.
• **Google Ads Bidding Strategies:** Explore different bidding strategies, such as automated bidding (e.g., Maximize Conversions, Target CPA) and manual bidding, and learn how to choose the best strategy for your business goals.
• **Budgeting and Campaign Management:** Learn how to effectively manage your budget and monitor your campaigns' performance using Google Ads reporting tools.
• **Understanding Google Ads Reporting and Analytics:** Analyze your Google Ads data to identify areas for improvement and optimize your campaigns for better ROI. This includes using dashboards and customizing reports.
• **A/B Testing and Optimization:** Implement A/B testing to continuously improve your ad copy, keywords, and landing pages.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Role Description
Digital Marketing Specialist (PPC) Manage paid advertising campaigns on Google Ads, maximizing ROI and driving conversions. High demand for experience in Google Ads and data analysis.
SEO Specialist (Search Engine Optimisation) Improve organic search rankings through on-page and off-page optimization strategies. Keyword research and technical SEO are key skills.
Google Ads Analyst Analyze Google Ads data to identify trends, optimize campaigns, and improve performance. Strong analytical and reporting skills required.
Social Media Manager (Paid Ads) Develop and execute paid social media advertising strategies across platforms like Facebook, Instagram, and Twitter. Experience with campaign management and budget allocation.

Key facts about Google AdWords Fundamentals for Entrepreneurs

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Mastering Google AdWords fundamentals is crucial for entrepreneurs seeking to boost their online visibility and drive sales. This comprehensive course provides a strong foundation in paid search advertising, equipping you with the skills to effectively manage your campaigns and maximize your return on investment (ROI).


Throughout the course, you'll learn to create effective keyword research strategies, write compelling ad copy, and optimize your campaigns for better performance. Understanding Google Ads' auction system and Quality Score is also a key learning outcome, helping you gain a competitive edge in the digital marketplace. You'll also explore various Google Ads features such as bidding strategies and campaign tracking.


The duration of the course is typically flexible, ranging from self-paced modules to structured programs lasting several weeks. The content is tailored to the needs of entrepreneurs across various industries, making it highly relevant for small business owners in sectors like e-commerce, retail, services, and more. Effective Google Ads management is a highly sought-after skill, significantly impacting a business's online success.


Upon completion, you will possess the practical skills to develop and implement successful Google AdWords campaigns, analyze campaign performance data, and make data-driven decisions to improve advertising efficiency. You'll also gain a deeper understanding of cost-per-click (CPC) advertising and how to strategically utilize your budget for optimal results. This translates directly into increased brand awareness, lead generation, and ultimately, revenue growth.


The course incorporates real-world case studies and practical exercises to reinforce learning and provide a hands-on experience. This ensures that you don't just understand the theory of Google AdWords but can effectively apply it to your own business needs. By mastering Google AdWords, you'll be well-equipped to compete effectively in the online world and achieve your entrepreneurial goals.

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Why this course?

Google AdWords fundamentals are crucial for entrepreneurs navigating the competitive UK market. Understanding effective pay-per-click (PPC) advertising is paramount for reaching potential customers online. In 2023, the UK saw an estimated £10 billion spent on online advertising, highlighting the significance of digital marketing. Mastering Google Ads allows businesses to target specific demographics and geographic locations, ensuring a higher return on investment. For instance, a recent study suggests that over 70% of UK consumers research products online before purchasing, making targeted AdWords campaigns essential.

Keyword Search Volume (Estimate)
Google Ads High
PPC Advertising Medium
Online Marketing UK High

Who should enrol in Google AdWords Fundamentals for Entrepreneurs?

Ideal Audience for Google AdWords Fundamentals for Entrepreneurs
Google AdWords is crucial for entrepreneurs looking to boost their online presence and drive sales. This course is perfect for UK-based small business owners and startups (over 5.5 million in the UK!) who want to master digital marketing and PPC campaigns. Whether you're a sole trader selling handcrafted goods or a rapidly growing tech company, learning effective AdWords strategies is vital for reaching your target audience. This program is designed to help you create effective ad campaigns, optimize your bidding, and track your return on ad spend (ROAS). You'll learn to manage your Google Ads account, target specific keywords, and analyze campaign performance for better results – all essential for sustainable business growth in a competitive market.