Google AdWords Fundamentals for E-commerce

Wednesday, 24 September 2025 06:24:16

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

```html

Google AdWords is crucial for e-commerce success. This course teaches you the fundamentals of Google Ads for online stores.


Learn to create effective search campaigns and shopping campaigns. Master keyword research, ad copywriting, and bidding strategies.


Understand Google Ads reporting and analytics to optimize your campaigns. Increase your return on ad spend (ROAS) and drive more sales.


This Google AdWords training is for e-commerce business owners, marketers, and anyone wanting to boost online sales. Google Ads are key to reaching your target audience.


Unlock your e-commerce potential. Start learning Google AdWords today!

```

Google AdWords Fundamentals for E-commerce empowers you to master paid advertising, driving significant ROI for online businesses. This comprehensive course unlocks the secrets of Google Ads campaign creation, optimization, and management, covering keyword research, bidding strategies, and performance analysis. Learn to leverage remarketing and conversion tracking for enhanced results. Boost your e-commerce skills and land a lucrative career in digital marketing, data analytics, or online advertising. Our unique, hands-on approach and industry-expert instructors ensure you gain practical, in-demand skills. Google AdWords mastery awaits! Enroll now and transform your career with Google AdWords Fundamentals for E-commerce.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Understanding Google Ads & its relevance to E-commerce
• Keyword Research: Identifying high-volume, low-competition keywords like "best running shoes"
• Campaign Structure & Organization: Setting up effective campaigns for different product categories
• Ad Copywriting & A/B testing: Crafting compelling ads with strong calls to action
• Setting Bids & Budgets: Optimizing for conversions and Return on Ad Spend (ROAS)
• Targeting Options: Utilizing demographics, interests, and remarketing for precise reach
• Google Shopping Campaigns: Showcasing products visually in search results
• Conversion Tracking & Analytics: Measuring campaign performance and optimizing for sales
• Ad Extensions: Leveraging sitelinks, callouts, and location extensions to improve click-through rates

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Role Description
Google Ads Specialist (E-commerce) Manages PPC campaigns, keyword research, ad copywriting, and conversion optimization for e-commerce clients. Focus on Google Ads strategy and ROI.
E-commerce PPC Manager Oversees all paid advertising channels, including Google Ads, for online retail businesses. Analyzes campaign performance and implements improvements.
Digital Marketing Executive (Google Ads Focus) Develops and executes digital marketing strategies with a strong emphasis on Google Ads for e-commerce platforms. Collaborates with other teams to increase brand awareness and sales.
Search Engine Marketing (SEM) Analyst Analyzes Google Ads data, identifies trends, and makes recommendations to improve campaign performance. Focus on data analysis and reporting.

Key facts about Google AdWords Fundamentals for E-commerce

```html

Mastering Google AdWords fundamentals is crucial for e-commerce success. This training equips you with the skills to effectively manage paid search campaigns, driving targeted traffic to your online store and boosting sales. You'll learn to create compelling ad copy, optimize keyword targeting, and analyze campaign performance.


Learning outcomes include the ability to set up and manage Google AdWords accounts, develop effective keyword strategies using match types (broad, phrase, exact), build high-converting ad campaigns, utilize robust bidding strategies (CPC, CPA), and track key performance indicators (KPIs) such as conversion rates and return on ad spend (ROAS). You will also learn about A/B testing and campaign optimization.


The duration of a comprehensive Google AdWords course for e-commerce varies, typically ranging from a few weeks for introductory programs to several months for advanced training programs. This depends on the depth of coverage and learning pace. Effective e-commerce marketing depends heavily on understanding how to leverage Google Ads effectively.


The relevance of Google AdWords for e-commerce is undeniable. In today's competitive online marketplace, paid search advertising is a vital tool for reaching potential customers actively searching for products like yours. Learning to use Google AdWords effectively provides a significant competitive advantage, allowing businesses to scale their reach and drive substantial growth through targeted online advertising, generating high-quality leads and sales. Understanding campaign budgeting and ROI is also integral to success.


In short, a strong understanding of Google AdWords is essential for any e-commerce business aiming for sustainable growth. The skills learned are directly applicable to real-world scenarios, significantly impacting online sales and return on investment.

```

Why this course?

Google AdWords Fundamentals are paramount for e-commerce success in the UK's competitive digital landscape. Understanding keyword research, campaign structure, and bid management is crucial for driving targeted traffic and boosting online sales. According to recent data, over 80% of UK consumers conduct online research before making a purchase, highlighting the importance of effective online advertising.

Keyword Search Volume (approx.)
running shoes 100,000
online clothing 250,000

Mastering Google Ads, including effective keyword targeting and conversion tracking, is essential for optimising Return on Ad Spend (ROAS) and staying ahead in the competitive UK e-commerce market. Continuous learning and adaptation to evolving search algorithms are vital for long-term success.

Who should enrol in Google AdWords Fundamentals for E-commerce?

Ideal Audience for Google AdWords Fundamentals for E-commerce Description UK Relevance
E-commerce Business Owners Aspiring or existing entrepreneurs running online stores, seeking to boost sales through effective Google Ads strategies. They need to learn about campaign creation, keyword research, and ad copywriting for optimal ROI. Over 1 million online businesses in the UK could benefit from improved AdWords skills.
Marketing Managers Professionals responsible for digital marketing within e-commerce companies, looking to enhance their PPC skills and improve online advertising performance. This includes understanding bidding strategies and conversion tracking. Many UK marketing teams are under pressure to deliver results, and effective Google Ads management is crucial.
Digital Marketing Agencies Agencies seeking to upskill their staff or expand their service offerings by adding Google Ads expertise to their portfolio, focusing on e-commerce clients. A significant number of UK digital agencies cater to e-commerce clients, making this a crucial skill for growth.
Freelance PPC Specialists Independent consultants aiming to enhance their Google Ads expertise, particularly for e-commerce clients, to increase their earning potential. They need to master advanced features and analytics. The freelance market in the UK is booming, with high demand for skilled PPC professionals.