Google AdWords Fundamentals for Decision Makers

Sunday, 05 October 2025 03:34:25

International applicants and their qualifications are accepted

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Overview

Overview

Google AdWords is crucial for online success. This course provides fundamentals for decision makers.


Understand keyword research, campaign structures, and budget allocation.


Learn to optimize Google Ads for better ROI. Master search campaigns and display campaigns.


This Google AdWords training is for CEOs, marketing managers, and business owners.


Gain a strategic understanding of pay-per-click (PPC) advertising.


Google AdWords success starts here. Explore the course today and unlock your online marketing potential!

Google AdWords Fundamentals for decision-makers empowers you to master online advertising. This concise course equips you with the strategic skills to plan, execute, and analyze successful Google Ads campaigns. Learn keyword research, bidding strategies, and conversion tracking. Boost your ROI and unlock career advancement opportunities in digital marketing. Gain a competitive edge with our hands-on exercises and real-world case studies. Understand Google Ads' impact on business growth and make data-driven decisions. Enroll now and transform your organization's digital marketing strategy with Google AdWords.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Understanding Google Ads Auction & Keyword Targeting
• Campaign Structures & Google Ads Bidding Strategies (CPC, CPA)
• Measuring Google Ads Performance: Key Metrics (ROI, Conversion Rate)
• Google Ads Account Structure and Organization for Scalability
• Creating Effective Google Ads Ad Copy and Landing Pages
• Utilizing Google Ads Extensions for Enhanced Visibility
• Setting up Conversion Tracking & Remarketing Campaigns
• Budget Allocation and Optimization for Google Ads
• The Role of Quality Score in Google Ads Performance
• Reporting and Analysis in Google Ads: Dashboard & Data Studio

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Role (Primary Keyword: PPC Specialist, Secondary Keyword: AdWords Expert) Description
PPC Specialist/AdWords Expert Manage and optimize Google Ads campaigns, driving traffic and conversions. High demand in UK digital marketing.
Google Ads Account Manager (Primary Keyword: Google Ads, Secondary Keyword: Digital Marketing) Oversee multiple client accounts, ensuring effective campaign strategies and ROI. Strong analytical skills crucial.
Search Engine Marketing (SEM) Specialist (Primary Keyword: SEM, Secondary Keyword: Paid Search) Develop and implement comprehensive SEM strategies encompassing Google Ads and other platforms. Expertise in keyword research vital.

Key facts about Google AdWords Fundamentals for Decision Makers

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Understanding Google AdWords fundamentals is crucial for any decision-maker involved in digital marketing. This training equips you with the knowledge to make informed decisions about your online advertising strategy, leading to improved ROI and efficient budget allocation.


Learning outcomes include mastering keyword research and selection techniques central to successful Google AdWords campaigns. You'll also learn to create effective ad copy, understand bidding strategies, and track campaign performance using key metrics like click-through rate (CTR) and conversion rate. This allows for data-driven optimization and better resource management.


The duration of the training varies depending on the chosen program but generally ranges from a few hours for introductory courses to several days for more in-depth workshops focusing on advanced Google Ads features like remarketing and audience targeting. This flexibility ensures there's an option tailored to your specific needs and existing expertise.


The relevance across various industries is undeniable. Whether you're in e-commerce, B2B sales, or professional services, effectively leveraging Google Ads (formerly Google AdWords) is essential for generating leads, driving traffic, and increasing brand awareness. The principles learned are applicable across diverse sectors, making this training a valuable asset for any organization.


By understanding the nuances of campaign management, including budget optimization and quality score improvements, decision-makers can confidently allocate resources, ultimately boosting the effectiveness of their digital marketing efforts. This course is crucial for any business aiming for digital growth.

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Why this course?

Understanding Google AdWords fundamentals is crucial for decision-makers in today's competitive UK market. Effective Pay-Per-Click (PPC) advertising, through platforms like Google Ads, is paramount for reaching target audiences.

Recent data reveals the increasing importance of online advertising. According to a 2023 study, over 80% of UK consumers conduct online searches before making a purchase. This highlights the necessity of strategic Google AdWords campaigns to capture this valuable online traffic.

Metric Value
UK Businesses Using Google Ads Increasing
Average CPC in UK (2023) £Variable

Mastering Google AdWords best practices, including keyword research, bid management, and conversion tracking, empowers businesses to optimize ROI and achieve a competitive edge within the dynamic UK digital landscape. This makes Google AdWords fundamentals training indispensable for any decision-maker seeking growth.

Who should enrol in Google AdWords Fundamentals for Decision Makers?

Ideal Audience for Google AdWords Fundamentals for Decision Makers Key Characteristics
Business Owners & CEOs Need to understand the ROI of digital marketing and how AdWords campaigns can drive revenue. Over 60% of UK businesses now use online advertising, indicating high potential impact. Seeking actionable strategies for increased online visibility and lead generation.
Marketing Managers & Directors Responsible for overseeing marketing budgets and require a strategic understanding of paid search. Want to optimize PPC campaigns for better conversion rates and improved customer acquisition. Need to justify their marketing spend through concrete, measurable results.
Finance Professionals Need to evaluate the financial implications of digital marketing initiatives. Require data-driven insights to make informed decisions regarding AdWords budget allocation and campaign performance. Focus on demonstrable ROI and cost-effectiveness.