Google AdWords Fundamentals for Consultants

Saturday, 30 August 2025 23:44:08

International applicants and their qualifications are accepted

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Overview

Overview

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Google AdWords Fundamentals for Consultants is your essential guide to mastering Google Ads.


This course equips consultants with the core skills needed to manage successful pay-per-click (PPC) campaigns.


Learn about keyword research, campaign structures, and ad copywriting.


Understand Google Ads bidding strategies, including automated bidding and manual bidding.


Master conversion tracking and analytics to measure ROI.


Google AdWords training is crucial for consultants advising businesses on digital marketing.


This course covers best practices and advanced techniques for effective Google Ads management.


Enhance your client services and increase your value proposition.


Become a sought-after Google Ads expert.


Enroll now and unlock the power of Google AdWords!

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Google AdWords Fundamentals for Consultants is your gateway to mastering pay-per-click (PPC) advertising. This comprehensive course equips you with the skills to manage Google Ads campaigns effectively, optimizing for conversions and maximizing ROI. Learn search engine marketing (SEM) best practices, keyword research techniques, and advanced bidding strategies. Boost your consulting career prospects with certified Google Ads expertise. Our unique, hands-on approach and real-world case studies will prepare you for immediate success in a competitive market. Gain the confidence to manage Google AdWords campaigns for clients and grow your business. Secure your place now! Become a sought-after Google AdWords expert.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• **Google Ads Account Structure & Setup:** Understanding campaigns, ad groups, keywords, and the overall architecture for effective organization and management.
• **Keyword Research & Targeting:** Mastering keyword research tools, identifying high-value keywords, and implementing effective targeting strategies (match types, negative keywords).
• **Ad Copywriting & Creation:** Crafting compelling ad copy that resonates with target audiences, A/B testing variations, and optimizing for high click-through rates (CTR).
• **Google Ads Bidding Strategies:** Understanding different bidding options (manual CPC, automated bidding strategies), setting appropriate budgets, and optimizing for conversions.
• **Campaign Measurement & Analytics:** Utilizing Google Analytics and Google Ads reporting to track key metrics (impressions, clicks, conversions, cost per acquisition), identifying areas for improvement, and demonstrating ROI.
• **Conversion Tracking & Optimization:** Implementing conversion tracking, analyzing conversion data, and optimizing campaigns for improved conversion rates.
• **Search Engine Marketing (SEM) Fundamentals:** Understanding the broader context of SEM within the digital marketing landscape, including its relationship to SEO.
• **Google Ads Policies & Best Practices:** Adhering to Google Ads policies and best practices to maintain account health and avoid suspensions.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Primary Keyword: AdWords Consultant) Description Salary Range (Secondary Keyword: PPC Specialist)
Senior Google Ads Specialist (Primary Keyword: Google Ads) Lead and manage complex PPC campaigns, delivering exceptional ROI. Extensive experience in keyword research, bid management and campaign optimisation required. £50,000 - £80,000
PPC Account Manager (Secondary Keyword: Paid Media) Manage multiple client accounts, ensuring campaigns are aligned with client objectives. Strong analytical skills and client communication capabilities are essential. £40,000 - £65,000
Junior Google Ads Executive (Primary Keyword: AdWords) Support senior team members in day-to-day campaign management. Gaining experience in keyword research, ad copywriting, and campaign performance analysis. £25,000 - £40,000
Freelance PPC Consultant (Primary Keyword: PPC) Work independently on projects, offering specialised expertise in Google Ads. Strong project management skills and ability to manage own workload. £40,000 - £70,000 (project based)

Key facts about Google AdWords Fundamentals for Consultants

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Google AdWords Fundamentals training for consultants provides a solid foundation in paid search advertising. Participants will learn to effectively manage campaigns, optimize for conversions, and analyze campaign performance data. This is crucial for any consultant working with clients who need to drive online traffic and generate leads.


The learning outcomes include mastering keyword research, understanding different Google Ads campaign types (like Search and Display), creating compelling ad copy, implementing effective bidding strategies, and utilizing Google Ads reporting tools. By the end of the course, consultants will be equipped to confidently manage their clients' Google AdWords accounts and deliver measurable results. PPC management expertise is a highly sought-after skill.


Typical course durations range from one to three days, depending on the depth of coverage. Some courses focus specifically on Google Ads for specific industries, allowing for more specialized training and insights into niche PPC strategies. This specialized training offers a competitive advantage for consultants.


The industry relevance of Google AdWords Fundamentals is undeniable. With billions of searches conducted daily, effective Google Ads management is essential for businesses across all sectors. Consultants proficient in Google AdWords are in high demand due to the complexities involved in managing successful paid search campaigns, including budget management and ROI analysis.


In short, mastering Google AdWords Fundamentals is a valuable asset for any consultant seeking to expand their service offerings and enhance their client value proposition. The skills learned are directly applicable, leading to increased revenue generation for both the consultant and their clients. Successful campaign management and cost-effective PPC strategies are central to this training.

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Why this course?

Google AdWords Fundamentals are crucial for consultants in the UK's competitive digital landscape. Understanding keyword research, campaign structuring, and bid management is paramount for success. With over 80% of UK businesses using online search to find products and services (Source: Insert credible UK statistic source here), mastering Google Ads is no longer optional but essential for driving client leads and maximizing ROI.

Recent data shows a significant increase in UK businesses adopting paid search strategies. The following chart illustrates the growth of AdWords adoption across various sectors:

This trend underscores the growing need for consultants proficient in Google Ads management. Below is a summary of key performance indicators (KPIs) for a typical AdWords campaign:

KPI Value
Click-Through Rate (CTR) 2.5%
Conversion Rate 5%
Cost Per Acquisition (CPA) £25

Who should enrol in Google AdWords Fundamentals for Consultants?

Ideal Audience for Google AdWords Fundamentals for Consultants UK Relevance
Consultants seeking to enhance their digital marketing expertise and increase client ROI through effective Google Ads campaigns. This course covers keyword research, campaign setup, and performance analysis, crucial for any digital consultant. Over 75% of UK businesses use digital marketing; many lack in-house AdWords expertise, creating high demand for consultants.
Marketing agencies and freelancers looking to expand their service offerings and gain a competitive edge by mastering Google Ads management. Learning how to expertly manage PPC campaigns is invaluable. The UK freelance market is booming, with many needing to acquire specialized digital skills like Google Ads optimization to thrive.
Business owners and entrepreneurs aiming to improve their online advertising strategies and directly manage their PPC accounts for better results. Understanding AdWords fundamentals is key to cost-effective marketing. Small and medium-sized enterprises (SMEs) in the UK make up the majority of businesses and often rely on effective online advertising strategies.
Individuals transitioning into digital marketing consulting and seeking a comprehensive foundation in Google Ads. Practical, hands-on training provides a major advantage. The UK digital marketing sector is constantly evolving, making continuous professional development crucial for career progression.