Google AdWords Fundamentals for Career Changers

Tuesday, 16 September 2025 16:21:09

International applicants and their qualifications are accepted

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Overview

Overview

Google AdWords Fundamentals is your fast track to a new career in digital marketing. This course is perfect for career changers seeking in-demand skills.


Learn Google Ads campaign creation, keyword research, and bid management. Master search engine marketing (SEM) strategies and pay-per-click (PPC) advertising.


Gain practical experience with Google AdWords, improving your resume and boosting your job prospects. This comprehensive course will help you confidently navigate the competitive job market. Google AdWords opens doors to exciting opportunities.


Ready to launch your new career? Explore the Google AdWords Fundamentals course today!

Google AdWords Fundamentals for Career Changers is your fast track to a rewarding digital marketing career. Master Google Ads and unlock lucrative job opportunities in PPC advertising, SEO, and digital marketing management. This comprehensive course provides hands-on training with real-world case studies and expert instructors. Gain in-demand skills like keyword research, campaign optimization, and Google Analytics integration, transforming your career prospects. Boost your resume with a sought-after certification, opening doors to high-paying roles. Learn Google AdWords today and launch your successful digital marketing journey! Our unique career services will help you land that dream job.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Understanding Google Ads & its Ecosystem
• Keyword Research & Targeting (including long-tail keywords and negative keywords)
• Google Ads Campaign Structures & Types (Search, Display, etc.)
• Ad Copywriting & A/B Testing (improving click-through rates)
• Setting Bids & Budgets (managing cost-per-click and return on ad spend)
• Google Ads Tracking & Reporting (conversion tracking and analytics)
• Search Engine Optimization (SEO) Basics and synergy with Google Ads
• Understanding Quality Score and its impact
• Mobile Optimization for Google Ads

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Role (Primary Keyword: PPC, Secondary Keyword: Google Ads) Description
PPC Specialist (Google Ads) Manage and optimize paid search campaigns, driving high-quality leads. Strong analytical skills essential.
Paid Media Manager (Google Ads, SEM) Develop and execute multi-channel paid media strategies across platforms like Google Ads and Bing Ads. Requires strategic thinking and budget management skills.
Digital Marketing Executive (PPC, SEO) Coordinate PPC, SEO and Social Media strategies. A versatile role for those with a broad range of marketing skills, including Google Ads expertise.
Search Engine Marketing Manager (SEM, Google Ads) Oversee all SEM activity, including campaign development, budget allocation and performance reporting. Leadership and management skills are crucial.

Key facts about Google AdWords Fundamentals for Career Changers

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Google AdWords Fundamentals is a crucial skill for career changers seeking roles in digital marketing, advertising, or even business development. This training equips individuals with the foundational knowledge to manage and optimize paid search campaigns effectively.


Learning outcomes typically include understanding keyword research, ad copywriting, campaign structuring, bidding strategies (like cost-per-click or CPC), and performance analysis using Google Ads metrics. You'll also learn about conversion tracking and how to measure return on ad spend (ROAS).


The duration of a Google AdWords Fundamentals course varies depending on the provider, ranging from a few hours of self-paced modules to several days of intensive workshops. However, a solid foundational understanding can be achieved within a week of dedicated learning.


The industry relevance of Google AdWords expertise is exceptionally high. Many businesses rely on paid search advertising to drive leads and sales, creating a consistent demand for professionals skilled in Google Ads management and PPC (pay-per-click) advertising. This makes it a highly marketable skill set for career transitions.


Mastering Google AdWords provides a competitive edge in today's job market. It allows career changers to demonstrate practical, in-demand skills relevant to a wide spectrum of industries, opening doors to various exciting career opportunities within digital marketing and beyond. You'll also gain experience in analytics, data interpretation, and budget management.

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Why this course?

Mastering Google AdWords fundamentals is crucial for career changers in the competitive UK job market. The digital advertising sector is booming, with the UK digital advertising market estimated at £29.5 billion in 2023. Understanding pay-per-click (PPC) advertising, a core component of Google AdWords, is increasingly vital across various industries.

This skillset opens doors to roles like PPC Specialist, Digital Marketing Executive, and Search Engine Marketing (SEM) Manager. According to recent reports, the demand for these roles significantly outweighs the supply, making Google Ads certification a highly valuable asset.

Role Average Salary (£)
PPC Specialist 35,000
Digital Marketing Executive 30,000
SEM Manager 45,000

Who should enrol in Google AdWords Fundamentals for Career Changers?

Ideal Audience for Google AdWords Fundamentals for Career Changers UK Statistics & Relevance
Google AdWords Fundamentals is perfect for UK career changers seeking a new path in digital marketing. Those with transferable skills, like project management or sales, can quickly leverage this training to launch their new careers. The UK digital marketing sector is booming, with over 2 million digital marketing jobs projected by 2025. Many career changers find digital marketing provides a flexible and high-demand skillset.
Individuals looking to upskill or transition from unrelated fields find this course invaluable. We equip you with the essential Google Ads PPC advertising knowledge to stand out. Retraining initiatives are gaining popularity in the UK, with many seeking in-demand, tech-focused roles. Digital marketing fits this trend perfectly.
Entrepreneurs launching new ventures can use this to gain expertise in paid search campaigns and grow their businesses quickly. The number of self-employed individuals in the UK is steadily increasing, highlighting the importance of marketing expertise for business success.
Anyone seeking freelance or contract work in paid advertising will find the skills learned in this course highly marketable. Mastering this fundamental skill will boost your employability. The freelance market in the UK is significant, and those with specialized digital skills like Google AdWords management command higher rates.