Google AdWords Fundamentals for Business Owners

Monday, 01 September 2025 16:04:12

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

Google AdWords is essential for business growth. This course teaches you the fundamentals of online advertising.


Learn how to create effective search campaigns and manage your Google Ads budget efficiently.


Understand keyword research, ad copywriting, and bidding strategies.


Target your ideal customers with Google AdWords and improve your return on investment (ROI).


This Google AdWords course is perfect for business owners, entrepreneurs, and marketers seeking to boost their online presence and sales.


Enroll now and unlock the power of Google AdWords for your business!

Google AdWords Fundamentals for Business Owners unlocks the power of online advertising! Master pay-per-click (PPC) advertising, boosting your website traffic and sales. This comprehensive course teaches you to create effective campaigns, manage budgets, track conversions, and analyze data using the Google Ads platform. Gain in-demand skills, enhancing your career prospects in digital marketing or managing your own business. Our unique, hands-on approach ensures practical application, equipping you to become a Google Ads expert. Learn strategic bidding, keyword research, and effective ad copywriting, transforming your business growth with targeted Google AdWords campaigns.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Understanding Google Ads & its benefits for business growth
• Keyword research: Finding the right terms (e.g., "best SEO services") for your ads
• Setting up your first Google Ads campaign: Choosing the right campaign type
• Creating compelling ad copy: Writing effective headlines and descriptions
• Targeting your audience: Using demographics, interests, and location targeting
• Setting a budget and bidding strategies: Optimizing your return on investment (ROI)
• Tracking and measuring your results: Analyzing key metrics like click-through rate (CTR) and conversion rate
• Google Ads extensions: Utilizing sitelinks, callouts, and location extensions
• A/B testing your ads: Optimizing for better performance
• Understanding Google Ads policies and best practices

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Role Description
Software Engineer (Primary: Software, Secondary: Engineering) Develops and maintains software applications. High demand across various industries. Strong software development skills are essential.
Data Scientist (Primary: Data, Secondary: Science) Analyzes large datasets to extract insights and build predictive models. Crucial for data-driven decision-making. Requires strong statistical and programming skills.
Digital Marketing Specialist (Primary: Marketing, Secondary: Digital) Manages online marketing campaigns to increase brand awareness and drive sales. Expertise in SEO, SEM, and social media marketing is vital.
Cybersecurity Analyst (Primary: Cybersecurity, Secondary: Analyst) Protects computer systems and networks from cyber threats. Growing demand due to increased reliance on technology. Requires strong security knowledge and analytical skills.
Cloud Engineer (Primary: Cloud, Secondary: Engineering) Designs, builds, and manages cloud-based infrastructure. Experience with cloud platforms like AWS, Azure, or GCP is highly sought after.

Key facts about Google AdWords Fundamentals for Business Owners

```html

Understanding Google AdWords fundamentals is crucial for any business owner seeking to expand their online reach and drive targeted traffic to their website. This foundational knowledge empowers you to effectively leverage the power of online advertising for significant business growth.


Learning outcomes include mastering keyword research, creating compelling ad copy, setting up effective campaigns, and tracking key performance indicators (KPIs) such as conversion rates and return on ad spend (ROAS). You'll learn to optimize your Google AdWords campaigns for maximum impact, resulting in a higher return on investment.


The duration of a comprehensive Google AdWords fundamentals course can vary, typically ranging from a few hours for introductory workshops to several days for more in-depth training. The ideal duration depends on your prior experience and desired level of expertise in digital marketing and paid search advertising.


The relevance of mastering Google AdWords is undeniable across numerous industries. Whether you're in e-commerce, professional services, or any other sector, paid search advertising is a powerful tool for generating leads, increasing brand awareness, and driving sales. Effective use of Google Ads provides a competitive edge in the digital marketplace and helps businesses reach their target audience effectively.


Effective management of your Google AdWords account requires ongoing learning and adaptation to algorithm updates and best practices. Therefore, consistent monitoring, analysis and optimization of your campaigns are essential for sustained success in online advertising.

```

Why this course?

Google AdWords fundamentals are crucial for UK business owners navigating today's competitive digital landscape. Understanding keyword targeting, bidding strategies, and campaign optimization is paramount for achieving online visibility and driving sales. The UK's digital advertising market is booming, with a significant portion allocated to search engine marketing. According to recent data, approximately 75% of UK consumers use search engines to find products and services online.

Keyword Monthly Search Volume (UK) Competition
Plumbing services London 10,000+ High
Web design Manchester 5,000+ Medium

Mastering Google Ads is essential for effective search engine marketing, enabling businesses to target the right customers at the right time and ultimately boosting ROI. This translates to improved lead generation and increased profitability in the fiercely competitive UK market.

Who should enrol in Google AdWords Fundamentals for Business Owners?

Ideal Audience for Google AdWords Fundamentals
Google AdWords Fundamentals for Business Owners is perfect for UK entrepreneurs and small business owners aiming to boost their online visibility and drive more sales. Are you a busy owner struggling with online marketing? Do you want to learn how to effectively manage your advertising campaigns, attract new customers, and improve your return on investment (ROI)? According to a recent study, over 70% of UK consumers now search online before making a purchase, making effective Google Ads crucial. This course is designed for you if you need a practical understanding of Pay-Per-Click (PPC) advertising, keyword research, and campaign optimization. Learn to create high-converting ad copy and track campaign performance like a pro, leading to increased sales and business growth.