Google AdWords Fundamentals for Advertisers

Thursday, 11 September 2025 03:26:50

International applicants and their qualifications are accepted

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Overview

Overview

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Google AdWords is the foundation of successful online advertising. This course provides fundamentals for beginners. Learn to create effective search campaigns.


Master keyword research and targeting. Understand bidding strategies and budget management. Discover how to track your Google Ads performance.


This Google AdWords training is ideal for small business owners, marketers, and anyone seeking to leverage the power of paid search advertising. Understand PPC advertising and its impact.


Ready to launch your first successful Google AdWords campaign? Enroll now and unlock the potential of online advertising!

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Google AdWords Fundamentals for Advertisers unlocks the power of online advertising! Master search engine marketing (SEM) and pay-per-click (PPC) advertising strategies. This comprehensive course provides hands-on training in Google Ads, covering campaign setup, keyword research, bidding strategies, and performance analysis. Boost your career prospects with in-demand skills. Gain a competitive edge in the digital marketing field with this practical Google AdWords training. Learn to manage effective Google AdWords campaigns and drive impactful results. Google AdWords certification prep included.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Google Ads Account Structure: Understanding campaigns, ad groups, keywords, and the hierarchy.
• Keyword Research & Targeting: Mastering keyword research tools, match types (broad, phrase, exact), and negative keywords for effective targeting.
• Ad Copywriting & Creation: Crafting compelling ad copy, including headlines, descriptions, and call-to-actions (CTAs) that drive conversions.
• Search Ads & Display Ads: Distinguishing between search and display campaigns, their targeting options, and best practices for each.
• Google Ads Bidding Strategies: Exploring various bidding strategies like automated bidding, manual CPC, and maximizing conversions.
• Campaign Optimization & Tracking: Utilizing Google Ads reporting and analytics tools to monitor performance, identify areas for improvement, and track key metrics (e.g., conversion rate, cost-per-click).
• Landing Page Optimization: Creating high-converting landing pages that align with your ad copy and target audience for better user experience and conversion rates.
• Google Ads Quality Score: Understanding and improving Quality Score to enhance ad ranking and lower costs.
• Conversion Tracking: Setting up and utilizing conversion tracking to measure the effectiveness of your campaigns and ROI.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Primary Keyword: Digital Marketing) Description Salary Range (Secondary Keyword: UK Salaries)
SEO Specialist (Primary Keyword: SEO) Optimise websites for search engines, improving organic ranking and driving traffic. (Secondary Keyword: Search Engine Optimization) £25,000 - £50,000
PPC Manager (Primary Keyword: PPC) Manage paid advertising campaigns across various platforms, maximizing ROI. (Secondary Keyword: Pay Per Click) £30,000 - £60,000
Social Media Manager (Primary Keyword: Social Media Marketing) Develop and execute social media strategies to increase brand awareness and engagement. £28,000 - £55,000

Key facts about Google AdWords Fundamentals for Advertisers

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Google AdWords Fundamentals is a crucial course for anyone looking to leverage the power of online advertising. Understanding the core principles of this platform is essential for effective digital marketing strategies.


Upon completion of this training, participants will be able to create and manage effective Google AdWords campaigns. Learning outcomes include mastering keyword research, ad copywriting, bidding strategies, and campaign optimization. You’ll learn how to track and analyze campaign performance using Google Ads reporting tools, which is crucial for ROI measurement.


The duration of the course varies depending on the specific program, but generally ranges from a few hours to several days. This may include self-paced online modules or instructor-led sessions. The intensity of the training affects the overall time commitment.


The knowledge gained from this course is highly relevant across various industries. Whether you are marketing products or services, from e-commerce to real estate, mastering Google AdWords is vital for reaching your target audience and driving business growth. This makes Google Ads a key skill for any digital marketer.


Effective use of Google AdWords improves search engine marketing (SEM), significantly impacting pay-per-click (PPC) advertising results. This essential training provides the foundation for advanced PPC management and broader digital marketing expertise.

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Why this course?

Google AdWords Fundamentals are crucial for advertisers navigating today's competitive UK market. Understanding these fundamentals is paramount for effective pay-per-click (PPC) advertising campaigns. According to a recent study, over 80% of UK consumers use search engines to find products and services online, highlighting the importance of a strong online presence through platforms like Google Ads. This underscores the need for mastering Google Ads features such as keyword research, ad copywriting, and campaign optimization. Effective use of Google Ads can dramatically improve brand visibility and drive conversions. In 2023, the average click-through rate (CTR) for UK search ads was approximately 1.91%, indicating the necessity of creating compelling ad copy and targeting the right audience.

Metric Value
UK Search Ad CTR (Avg) 1.91%
Consumers using Search Engines 80%+

Who should enrol in Google AdWords Fundamentals for Advertisers?

Ideal Audience for Google AdWords Fundamentals Description UK Relevance
Small Business Owners Aspiring entrepreneurs and existing small business owners in the UK looking to leverage Google Ads for increased brand awareness and lead generation. Many small businesses (estimated 5.5 million SMEs in the UK) rely on digital marketing for growth, making this course highly relevant. 5.5 million SMEs in the UK actively seek digital marketing solutions.
Marketing Professionals Marketing managers, digital marketers, and advertising executives seeking to enhance their Google Ads expertise and improve campaign performance. Improving PPC campaign management is crucial for effective digital marketing, essential for career progression. High demand for skilled PPC specialists in the competitive UK digital marketing job market.
Freelance Consultants Freelancers offering digital marketing services who want to expand their skillset and offer more comprehensive client solutions. Mastering Google Ads allows for increased pricing and client acquisition opportunities. The freelance market in the UK is booming, with many consultants needing advanced Google Ads skills.
E-commerce Entrepreneurs Online store owners aiming to boost online sales by mastering paid search advertising strategies and optimizing their Google Ads campaigns for conversions. Online sales in the UK represent a significant portion of total retail sales. Growing e-commerce sector in the UK presents significant opportunities for increased ROI through effective AdWords management.