Google AdWords Fundamentals for Advanced Users

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International applicants and their qualifications are accepted

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Overview

Overview

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Google AdWords Fundamentals for Advanced Users builds upon your existing knowledge. This course dives deeper into campaign optimization.


Master advanced bidding strategies like Target CPA and Maximize Conversions. Learn to leverage remarketing and audience targeting effectively. Understand sophisticated Google AdWords reporting and analysis.


This course is ideal for experienced advertisers seeking to enhance their Google AdWords performance. Unlock your advertising potential and achieve significant ROI. Google AdWords mastery awaits!


Ready to elevate your skills? Enroll now!

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Google AdWords Fundamentals for Advanced Users unlocks the secrets to maximizing your campaign performance. This intensive course builds upon basic knowledge, delving into advanced bidding strategies, sophisticated campaign structuring, and powerful Google Ads features like Smart Bidding and audience targeting. Master conversion tracking and analytics to drive ROI. Enhance your Search Engine Marketing (SEM) expertise and boost your career prospects in digital marketing. Gain a competitive edge with our hands-on exercises and real-world case studies. Become a Google Ads expert today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Advanced Google Ads Campaign Structures: Mastering campaign types, including Search, Display, Video, and Shopping, and optimizing for specific goals.
• Keyword Research & Targeting Beyond the Basics: Utilizing advanced keyword research tools, long-tail keywords, negative keywords, and advanced match types for improved efficiency.
• Advanced Bidding Strategies: Moving beyond automated bidding, understanding manual bidding, and mastering various bidding strategies like Maximize Conversions, Target CPA, and Enhanced CPC.
• Conversion Tracking & Attribution Modeling: Implementing robust conversion tracking, analyzing conversion data, and using advanced attribution models to understand customer journeys and optimize campaigns effectively.
• A/B Testing & Experimentation: Developing and executing comprehensive A/B tests on ad copy, landing pages, and keywords to continuously improve campaign performance.
• Google Ads Scripts & Automation: Leveraging Google Ads scripts to automate tasks, improve efficiency, and implement complex campaign management strategies.
• Remarketing & Audience Targeting: Creating and managing highly targeted remarketing campaigns using various audience segments for increased conversion rates.
• Google Ads Reporting & Analysis: Mastering advanced reporting techniques to gain insightful data about campaign performance and identifying areas for improvement.
• Search Terms Report Analysis for Google Ads: Deep-diving into the search terms report to identify opportunities, refine keyword targeting, and improve campaign effectiveness.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Role (Primary Keyword: Software Engineer) Description
Software Engineer (Python, Java) (Secondary Keyword: Java Developer) Develop and maintain software applications using Python and Java. High demand in FinTech and E-commerce.
Data Analyst (SQL, Python) (Secondary Keyword: Data Scientist) Analyze large datasets using SQL and Python to extract insights and support business decisions. Strong analytical skills required.
Digital Marketing Specialist (SEO, PPC) (Secondary Keyword: Marketing Manager) Manage digital marketing campaigns, focusing on SEO and PPC strategies to drive website traffic and generate leads. Experience with Google Ads is crucial.
Cybersecurity Analyst (Networking, Ethical Hacking) (Secondary Keyword: Security Engineer) Protect computer systems and networks from cyber threats. Requires strong knowledge of networking protocols and ethical hacking techniques.
Cloud Engineer (AWS, Azure) (Secondary Keyword: DevOps Engineer) Design, implement, and maintain cloud infrastructure on AWS and Azure. Experience with automation and DevOps practices is essential.

Key facts about Google AdWords Fundamentals for Advanced Users

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Google AdWords Fundamentals for advanced users builds upon existing knowledge, delving into sophisticated campaign optimization techniques. This isn't a beginner's course; it assumes familiarity with core AdWords concepts.


Learning outcomes include mastering advanced bidding strategies like Target CPA and Maximize Conversions, effectively utilizing Google Ads scripts for automation, and developing in-depth data analysis skills to improve ROI. You’ll also explore advanced campaign structures and sophisticated targeting options to refine your audience reach.


The duration of such a program is typically variable, ranging from a few intensive days to several weeks, depending on the depth of coverage and hands-on exercises included. Expect significant time investment dedicated to practical application and mastering the platform's intricate features.


Industry relevance is paramount. A strong grasp of advanced Google AdWords techniques is crucial for digital marketers, PPC specialists, and anyone involved in online advertising strategy. Proficiency in this area significantly enhances career prospects and boosts the effectiveness of paid search campaigns, leading to increased conversions and a higher return on ad spend (ROAS).


This advanced training on Google AdWords empowers you to leverage the full potential of paid search, optimizing campaigns for maximum impact. It equips professionals with the skills needed to navigate the complexities of the platform and manage large-scale advertising efforts effectively. Keyword research, campaign management, and conversion tracking are just some of the areas that get advanced attention.


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Why this course?

Google AdWords Fundamentals remain crucial even for advanced users in today's competitive UK market. A strong grasp of these basics is the foundation for sophisticated campaign strategies. Despite advancements in AI and automation, understanding core concepts like keyword research, quality score, and bid management is paramount for maximizing return on ad spend (ROAS).

Consider this: The UK digital advertising market is booming. According to recent data, over 80% of UK businesses use online advertising, highlighting the intense competition. Effectively managing your Google Ads campaigns requires a solid understanding of fundamentals to stand out. A well-structured campaign, built on strong foundational knowledge, can significantly outperform a poorly optimized one, regardless of advanced techniques employed.

Keyword Search Volume (approx.)
Google Ads 500,000
PPC 250,000

Who should enrol in Google AdWords Fundamentals for Advanced Users?

Ideal Audience for Google AdWords Fundamentals for Advanced Users Characteristics
Experienced PPC Managers Already managing Google Ads campaigns, seeking to refine strategies and maximize ROI. Familiar with keywords, bidding, and campaign structures but looking to master advanced features like automation and Google Ads scripts. Many are already achieving good results but want to push for higher conversion rates and more efficient campaign performance. UK-based PPC specialists are particularly welcome, given the unique market dynamics in the UK.
Digital Marketing Professionals Individuals with existing digital marketing experience, perhaps working in agencies or in-house teams. They need a deeper understanding of AdWords best practices to enhance client results or achieve internal performance targets. A solid grasp of SEO and other digital marketing channels is a plus. The UK market's competitive landscape makes advanced skills in Google Ads essential.
Business Owners & Entrepreneurs Ambitious entrepreneurs and business owners managing their own advertising directly. While they might have basic AdWords knowledge, they're keen to unlock advanced optimization techniques to better target their ideal customers and improve their marketing return. Many are looking to achieve a sustainable competitive edge in the UK's ever-evolving digital marketplace.