Google AdWords Fundamentals Tactics

Saturday, 27 September 2025 22:42:17

International applicants and their qualifications are accepted

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Overview

Overview

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Google AdWords fundamentals are crucial for online success. This course teaches you the basics of pay-per-click (PPC) advertising.


Learn to create effective keyword research strategies. Master campaign setup and management. Understand AdWords bidding strategies and optimization techniques.


Google AdWords is essential for driving targeted traffic. This course covers ad copywriting and conversion tracking. Improve your return on ad spend (ROAS).


Unlock the power of Google AdWords. Start generating leads and sales today! Explore our comprehensive course now.

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Google AdWords Fundamentals Tactics are crucial for anyone seeking a lucrative career in digital marketing. This comprehensive course provides hands-on training in keyword research, campaign creation, and bid optimization, empowering you to manage successful Google Ads campaigns. Master Google Ads best practices, including search, display, and video advertising, and unlock impactful PPC strategies. Learn to analyze data, track conversions, and achieve measurable ROI. Boost your career prospects with certified skills and become a highly sought-after digital marketing specialist. Gain in-demand expertise in Google AdWords Fundamentals Tactics today!

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Keyword Research & Targeting: Understanding search intent, identifying high-volume, low-competition keywords, and using match types (broad, phrase, exact) for precise targeting.
• Ad Copywriting & Structure: Crafting compelling ad copy that includes a clear call to action, strong value proposition, and relevant keywords (e.g., "best running shoes").
• Landing Page Optimization: Creating high-quality landing pages that are relevant to the ad copy and keywords, improving conversion rates, and offering a seamless user experience.
• Campaign Structure & Organization: Setting up campaigns, ad groups, and keywords logically to maximize efficiency and improve targeting effectiveness. Utilizing appropriate campaign types (Search, Display, etc.).
• Bidding Strategies: Choosing the right bidding strategy (manual CPC, automated bidding) based on campaign goals and budget, optimizing bids for better ROI.
• Quality Score & Ad Rank: Understanding the factors that influence Quality Score (relevance, expected CTR, landing page experience) and how it affects ad rank and cost.
• Conversion Tracking & Analysis: Implementing conversion tracking to measure campaign performance, analyzing data to identify areas for improvement, and optimizing campaigns for better results.
• Google Ads Editor: Utilizing this tool for efficient campaign management, bulk edits, and improved workflow.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Role Description Salary Range (£)
Google Ads Specialist (Primary: Google Ads, Secondary: PPC) Manage and optimize Google Ads campaigns for clients, focusing on maximizing ROI and driving conversions. Requires strong analytical and communication skills. 30,000 - 60,000
PPC Account Manager (Primary: PPC, Secondary: Google Ads) Oversee multiple PPC accounts, strategizing and implementing campaigns across various platforms. Excellent client management skills essential. 35,000 - 70,000
Search Engine Marketing (SEM) Executive (Primary: SEM, Secondary: Digital Marketing) Develop and execute SEM strategies, focusing on organic and paid search optimization. Knowledge of SEO best practices is a plus. 28,000 - 55,000
Digital Marketing Manager (Primary: Digital Marketing, Secondary: Google Analytics) Lead and manage digital marketing efforts across multiple channels, including Google Ads. Strong leadership and analytical skills needed. 45,000 - 80,000

Key facts about Google AdWords Fundamentals Tactics

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Mastering Google AdWords Fundamentals is crucial for any business aiming for online visibility. This training provides a strong foundation in paid search advertising, covering essential tactics for effective campaign management. You'll learn to create and optimize campaigns, track performance data, and ultimately drive more conversions.


Learning outcomes include a comprehensive understanding of keyword research, ad copywriting, and bid management strategies. You'll also gain proficiency in utilizing Google's robust reporting tools to analyze campaign performance and make data-driven decisions. The course emphasizes practical application, preparing you to manage your own Google Ads accounts effectively.


The duration of the program is typically flexible, ranging from several hours of self-paced modules to a few days of intensive workshop training, depending on the chosen format. The curriculum is designed to be easily digestible, allowing you to progress at your own speed while still absorbing all the key information.


Industry relevance is paramount. Understanding Google AdWords is vital across numerous sectors, from e-commerce and retail to professional services and finance. Effective Google Ads management is a highly sought-after skill, significantly boosting your marketability and increasing your value to potential employers or your own business. This includes skills in search engine optimization (SEO) best practices, conversion tracking, and cost-per-click (CPC) advertising.


In short, investing time in learning Google AdWords Fundamentals is an investment in your future. Through this training, you will gain practical skills and knowledge applicable to a wide range of industries, boosting your career prospects and improving your business’s bottom line with effective pay-per-click (PPC) campaigns. The program covers various campaign types, including search, display and shopping ads.


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Why this course?

Keyword Search Volume (UK) CPC (GBP) (Estimate)
Google AdWords 100,000 £2.50
PPC advertising 50,000 £1.80

Mastering Google AdWords Fundamentals is crucial for success in today's competitive UK market. Understanding keyword research, bid management, and ad copywriting are essential skills. Recent UK data indicates a significant search volume for Google AdWords and related terms like PPC advertising. This high demand underscores the need for effective Google AdWords strategies. Effective keyword targeting, combined with a well-structured campaign, maximizes return on investment. The average cost-per-click (CPC) varies greatly depending on keyword competitiveness, but understanding these fluctuations is vital for optimizing campaigns and achieving business goals. These fundamental Google AdWords tactics are no longer optional; they are the bedrock of a thriving online presence in the UK.

Who should enrol in Google AdWords Fundamentals Tactics?

Ideal Audience for Google AdWords Fundamentals Tactics
Are you a UK-based small business owner struggling to attract customers online? Mastering Google AdWords fundamentals can significantly boost your visibility and drive sales. This course is perfect for entrepreneurs and marketing professionals seeking practical PPC advertising strategies. With over 80% of UK consumers using search engines to find products and services, learning effective keyword targeting is crucial for success. This course offers practical ad campaign management techniques, perfect for those new to pay-per-click (PPC) or those looking to refine their existing digital marketing approach. Whether you are managing your own campaigns or working with an agency, the knowledge gained will be invaluable.