Google AdWords Fundamentals Simplified

Friday, 12 September 2025 07:58:52

International applicants and their qualifications are accepted

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Overview

Overview

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Google AdWords Fundamentals simplified teaches you the basics of online advertising.


Learn how to create effective Google Ads campaigns.


Master keyword research and targeting for better results.


Understand Google Ads bidding strategies and budget management.


This course is perfect for beginners in digital marketing, business owners, and anyone wanting to leverage the power of Google AdWords to grow their online presence.


We cover campaign setup, ad creation, and performance analysis.


Unlock the potential of Google AdWords. Start your journey today!


Explore the course now and become a Google Ads expert!

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Google AdWords Fundamentals Simplified unlocks the secrets to mastering Google Ads. This practical course teaches you essential pay-per-click (PPC) advertising strategies, from campaign setup to keyword research and conversion tracking. Learn to optimize Google Ads for maximum ROI and boost your career prospects in digital marketing. Develop in-demand skills, including Google Ads certification preparation and search engine marketing (SEM) best practices. Become a sought-after digital marketing expert with Google Ads expertise. Enroll today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• **Google Ads Account Structure:** Understanding campaigns, ad groups, keywords, and their hierarchy.
• **Keyword Research & Targeting:** Identifying relevant keywords (including primary keyword: *Google Ads*) and utilizing match types for effective targeting.
• **Ad Copywriting & Creation:** Crafting compelling ad copy that resonates with the target audience, including headlines, descriptions, and call-to-actions.
• **Bidding Strategies:** Exploring different bidding options, such as manual CPC, automated bidding, and their impact on campaign performance.
• **Quality Score & its Impact:** Learning how Quality Score affects ad rank, cost-per-click, and overall campaign efficiency.
• **Campaign Tracking & Analytics:** Utilizing Google Analytics and other tools to monitor key metrics (impressions, clicks, conversions) and optimize campaigns.
• **Ad Extensions:** Leveraging different ad extensions (location, sitelinks, callouts) to enhance visibility and click-through rates.
• **Budgeting & ROI:** Setting realistic budgets, tracking return on investment (ROI), and optimizing campaigns for maximum profitability.
• **Google Ads Policies & Best Practices:** Adhering to Google Ads policies to avoid account suspension and ensuring ethical advertising practices.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Role Description Salary Range (GBP)
Digital Marketing Specialist (PPC, SEO) Manage paid search campaigns & organic search optimization for increased brand visibility. £30,000 - £60,000
Google Ads Manager Oversee all aspects of Google Ads accounts, including campaign strategy & budget allocation. £40,000 - £75,000
PPC Analyst Analyze campaign performance data, identify areas for improvement, and optimize ROI. £35,000 - £65,000
Search Engine Optimization (SEO) Specialist Implement on-page and off-page SEO strategies to improve organic search rankings. £28,000 - £55,000

Key facts about Google AdWords Fundamentals Simplified

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Mastering Google AdWords is crucial for online success, and understanding the fundamentals is the first step. This simplified course provides a clear pathway to effective pay-per-click (PPC) advertising.


Learning outcomes include a comprehensive grasp of keyword research, ad creation, campaign structuring, and budget management within the Google Ads platform. You'll learn to analyze data, optimize performance, and track your return on investment (ROI).


The course duration is flexible, designed to fit your schedule. Expect to invest approximately 10-15 hours to fully absorb the material, though self-paced learning allows for customized time allocation. This makes it ideal for busy professionals looking to enhance their digital marketing skills.


Google AdWords is incredibly relevant across numerous industries. Whether you're in e-commerce, lead generation, or brand building, understanding and leveraging the power of Google Ads is essential for reaching your target audience. This program provides practical skills applicable to a wide range of businesses, from startups to established enterprises.


Upon completion, you'll possess the foundational knowledge and practical skills to confidently create and manage your own successful Google AdWords campaigns. This program is the key to unlocking the potential of search engine marketing and boosting your online visibility.


Start your journey towards becoming a Google Ads expert today! Enhance your digital marketing expertise with this focused and practical Google AdWords Fundamentals Simplified course.

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Why this course?

Mastering Google AdWords fundamentals is crucial in today's competitive UK digital market. With over 80% of UK businesses using online advertising, understanding Google Ads is no longer optional but essential for success. The UK's digital advertising spend continues to grow, exceeding £20 billion annually. Effective Google Ads management directly impacts ROI.

Keyword Search Volume (approx.)
Google Ads 1,000,000+
PPC Advertising 500,000+

Understanding Google AdWords best practices, including keyword research, campaign structuring, and bid management, is key to optimising performance and achieving desired business goals. Simplified Google AdWords training equips learners and professionals with the necessary skills for navigating this dynamic landscape and succeeding in the UK's competitive digital marketplace. This includes strategies for managing budgets effectively and targeting the right audiences. Ignoring Google Ads in the UK market means losing significant opportunities.

Who should enrol in Google AdWords Fundamentals Simplified?

Ideal Audience for Google AdWords Fundamentals Simplified
Are you a small business owner in the UK struggling to attract customers online? Mastering Google AdWords is crucial for driving targeted traffic and boosting your sales. This course is perfect for entrepreneurs, marketing managers, and anyone responsible for online advertising. With over 80% of UK consumers using search engines like Google, understanding the fundamentals of paid search advertising is no longer optional, it's essential. Learn to create effective campaigns, manage your budget, track your ROI, and improve your PPC performance – all with our simplified approach to AdWords. Gain the skills to use Google Ads effectively, understand keywords and search terms, and optimize your ads for improved results.