Google AdWords Fundamentals Mastery

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International applicants and their qualifications are accepted

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Overview

Overview

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Google AdWords Fundamentals Mastery is your essential guide to mastering Google Ads.


Learn keyword research, campaign creation, and bidding strategies.


This course covers Google AdWords best practices for search campaigns and display campaigns.


Understand ad copywriting, conversion tracking, and performance analysis.


Designed for beginners and intermediate marketers, Google AdWords mastery unlocks your advertising potential.


Enroll now and transform your advertising efforts with data-driven Google AdWords strategies!

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Google AdWords Fundamentals Mastery is your gateway to mastering the lucrative world of online advertising. Unlock the power of Google Ads and become a highly sought-after PPC specialist. This comprehensive course covers campaign setup, keyword research, bidding strategies, and conversion tracking, equipping you with practical skills for immediate impact. Boost your career prospects with proven techniques for maximizing ROI and exceeding client expectations. Learn from industry experts and gain a competitive edge in the digital marketing field. Master Google Ads and transform your career. Google AdWords Fundamentals Mastery delivers real-world results.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• **Google Ads Account Structure & Setup:** Understanding campaigns, ad groups, keywords, and the overall architecture of a Google Ads account.
• **Keyword Research & Targeting:** Mastering keyword research tools and techniques, including long-tail keywords, negative keywords, and match types.
• **Ad Copywriting & Creation:** Writing compelling ad copy that resonates with your target audience, including A/B testing and ad extensions.
• **Bidding Strategies & Budget Management:** Choosing the right bidding strategy (manual CPC, automated bidding, etc.) and effectively managing your advertising budget.
• **Campaign Optimization & Tracking:** Monitoring campaign performance, analyzing key metrics (CTR, conversion rate, CPA), and making data-driven optimizations.
• **Google Ads Reporting & Analysis:** Utilizing Google Ads reporting tools to understand your campaign performance and identify areas for improvement.
• **Understanding Quality Score & its Impact:** Learning how Quality Score affects your ad rank and cost-per-click, and strategies to improve it.
• **Conversion Tracking & Measurement:** Setting up conversion tracking to accurately measure the success of your Google Ads campaigns.
• **Remarketing & Audience Targeting:** Reaching users who have previously interacted with your website or products using remarketing strategies.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Role Description Average Salary (GBP)
Google Ads Specialist (PPC) Manage and optimize Google Ads campaigns, focusing on PPC strategies for maximum ROI. High demand for keyword research and bid management skills. 40,000 - 60,000
Digital Marketing Manager - Google Ads Focus Lead and develop integrated digital marketing strategies, with a heavy emphasis on Google Ads performance. Excellent leadership and data analysis skills required. 55,000 - 80,000
Paid Search Consultant (Google Ads) Provide expert consultancy services on Google Ads strategy and implementation to clients. Strong communication and presentation skills are vital. 60,000 - 90,000
Search Engine Marketing (SEM) Executive Execute SEM campaigns across multiple platforms, with Google Ads as a core focus. Data-driven decision making and analytical skills are key. 35,000 - 55,000

Key facts about Google AdWords Fundamentals Mastery

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Google AdWords Fundamentals Mastery is a comprehensive training program designed to equip individuals with the essential skills needed to effectively manage and optimize Google Ads campaigns. The program covers everything from campaign setup and keyword research to bidding strategies and performance analysis.


Upon completion of this Google AdWords Fundamentals Mastery course, participants will be able to create high-performing search, display, and video campaigns. They will understand key performance indicators (KPIs) and use data-driven insights to improve campaign efficiency. Learners will gain proficiency in utilizing Google Ads tools and best practices for successful advertising.


The duration of the Google AdWords Fundamentals Mastery program is typically flexible, ranging from a few weeks to several months depending on the chosen learning path and individual pace. Self-paced online modules offer flexibility, while instructor-led classes may be more structured and time-bound. The curriculum is regularly updated to reflect the latest Google Ads features and industry trends.


In today's digital landscape, proficiency in Google Ads management is highly sought after across various industries. Whether you're in e-commerce, marketing, or digital agencies, mastering Google AdWords is crucial for driving online sales, increasing brand awareness, and achieving marketing objectives. This course is highly relevant for professionals seeking career advancement or those looking to launch a successful PPC strategy.


Successful completion of Google AdWords Fundamentals Mastery enhances your resume and demonstrates a valuable skill set to potential employers. The program provides a strong foundation in paid advertising, enabling graduates to confidently manage complex advertising accounts and generate strong return on ad spend (ROAS).


Overall, Google AdWords Fundamentals Mastery provides the essential knowledge and practical skills needed to succeed in the competitive world of online advertising. This program covers topics such as search engine marketing (SEM), conversion tracking, and A/B testing.

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Why this course?

Google AdWords Fundamentals Mastery is paramount in today's competitive UK market. With over 80% of UK businesses utilising online advertising, understanding AdWords is crucial for success. Effective keyword targeting and campaign management are essential skills, driving substantial ROI.

The UK digital advertising landscape is rapidly evolving. Recent statistics highlight a growing preference for mobile advertising, alongside a rise in video ad consumption. Mastering Google AdWords fundamentals equips professionals to navigate this dynamic environment and leverage these trends.

Year UK Mobile Ad Spend (£m)
2022 1500
2023 1700

Who should enrol in Google AdWords Fundamentals Mastery?

Ideal Audience for Google AdWords Fundamentals Mastery Details
Small business owners Over 5.5 million small businesses in the UK could benefit from mastering Google Ads for increased online visibility and lead generation. Learn essential PPC (Pay-Per-Click) strategies.
Marketing professionals Enhance your skills and boost your value in the competitive job market. Gain practical experience in campaign management and keyword research.
Freelancers and entrepreneurs Take control of your advertising budget. Optimize your AdWords campaigns to maximize return on investment (ROI) and improve client acquisition.
Digital marketing agencies Upskill your team and provide higher-value services to your clients. Improve your agency's Google Ads management expertise.
Anyone looking to improve their online presence Increase your brand awareness and reach a wider audience. Unlock the potential of Google Ads for targeted advertising.