Google AdWords Fundamentals Essentials

Monday, 09 February 2026 17:13:44

International applicants and their qualifications are accepted

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Overview

Overview

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Google AdWords Fundamentals Essentials teaches you the basics of online advertising.


Master keyword research and campaign creation. Learn to build effective search ads and manage your Google Ads budget.


This course is perfect for beginners wanting to understand Google AdWords.


It covers topics like targeting, bidding strategies, and performance measurement.


Unlock the power of Google AdWords and drive more traffic to your website.


Enroll now and start your journey towards successful online advertising!

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Google AdWords Fundamentals Essentials is your gateway to mastering the world of online advertising. This comprehensive course equips you with the skills to manage and optimize successful Google Ads campaigns, boosting your return on investment (ROI). Learn search engine marketing (SEM) best practices, including keyword research, bid strategies, and campaign structure. Unlock lucrative career prospects as a PPC specialist, digital marketing manager, or SEO expert. Google AdWords certification is attainable upon completion, enhancing your resume and making you a highly sought-after candidate. Elevate your digital marketing expertise with our interactive modules, real-world case studies, and expert instruction. Enroll in Google AdWords Fundamentals Essentials today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Understanding Google Ads Account Structure: Campaigns, Ad Groups, Keywords
• Keyword Research & Targeting: Long-tail keywords, match types (broad, phrase, exact), negative keywords
• Ad Copywriting & Best Practices: Compelling headlines, descriptions, call-to-actions, A/B testing
• Google Ads Bidding Strategies: Automated bidding (Smart Bidding), manual bidding (CPC, CPM), bid adjustments
• Setting up and Managing Campaigns: Campaign goals, budget allocation, targeting options (location, demographics, interests)
• Measuring & Analyzing Performance: Key metrics (impressions, clicks, CTR, conversion rate), Google Ads reporting
• Conversion Tracking & Optimization: Setting up conversion tracking, analyzing conversion data, improving conversion rates
• Search Ads vs. Display Ads: Understanding the differences and choosing the right campaign type for your business
• Google Ads Quality Score: Factors impacting Quality Score, improving Quality Score for better ad rank
• Understanding the Google Ads Auction: How Google Ads auctions work, factors influencing ad rank and position

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Role Description Salary (GBP)
Google Ads Specialist Manage and optimize Google Ads campaigns for clients, achieving key performance indicators (KPIs). Requires expertise in keyword research, bidding strategies, and conversion tracking. £35,000 - £60,000
PPC Marketing Manager Lead and develop PPC strategies across multiple platforms, including Google Ads and Bing Ads. Oversee budget allocation, reporting, and team management. Strong analytical skills are essential. £45,000 - £80,000
Search Engine Marketing (SEM) Executive Execute SEM strategies, focusing on Google Ads campaign management and optimization. Requires a good understanding of Google Ads functionalities and data analysis. £30,000 - £50,000
Digital Marketing Manager (Google Ads Focus) Develop and implement comprehensive digital marketing strategies, with a primary focus on Google Ads. Collaborate with other marketing teams to achieve overall business objectives. £50,000 - £90,000

Key facts about Google AdWords Fundamentals Essentials

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Google AdWords Fundamentals Essentials training equips you with the core knowledge needed to manage successful online advertising campaigns. You'll learn how to create effective search and display campaigns, utilizing various targeting options and keyword strategies.


This comprehensive course typically spans several hours, depending on the provider and depth of coverage. Expect to delve into crucial elements of account structure, bidding strategies, and campaign optimization within the allocated time. Learning outcomes include mastering keyword research, creating compelling ad copy, and analyzing campaign performance data using Google Ads reporting tools.


The relevance of this training in today's digital landscape is undeniable. Understanding Google AdWords is vital for businesses across various industries, from e-commerce and SaaS to local businesses and non-profits. Mastering PPC advertising and ad campaign management skills can significantly boost brand awareness, generate leads, and drive sales. This program is also highly beneficial for those seeking digital marketing certifications.


Upon completion of Google AdWords Fundamentals Essentials, participants can expect to confidently manage their own advertising accounts, track critical metrics like conversion rates and cost-per-acquisition (CPA), and effectively allocate budgets for optimal ROI. The program lays a strong foundation for more advanced Google Ads certifications and specializations.


Successfully navigating the complexities of online advertising requires a solid understanding of the fundamentals. This training provides precisely that, empowering individuals and businesses to leverage the power of Google AdWords for tangible results. Improving your digital marketing skills is a powerful step towards professional growth in today’s competitive market.

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Why this course?

Google AdWords Fundamentals Essentials remain crucial in today's competitive UK market. Understanding these fundamentals is vital for businesses aiming to leverage the power of online advertising. According to a recent study, over 80% of UK consumers use search engines to find products and services online. Mastering Google Ads, including keyword research, campaign structuring, and bid management, is paramount to reaching this audience.

Keyword Average Monthly Searches (UK)
Google Ads 181,000
PPC advertising 90,500

The increasing digital ad spend in the UK (see chart) highlights the importance of proficient Google AdWords management. Effective PPC advertising strategies, underpinned by a strong understanding of Google AdWords Fundamentals Essentials, are key to achieving a positive return on investment (ROI) and driving business growth in a highly competitive landscape.

Who should enrol in Google AdWords Fundamentals Essentials?

Ideal Audience for Google AdWords Fundamentals Essentials Description UK Statistics
Small Business Owners Entrepreneurs and business owners looking to increase online visibility and drive sales through effective Google Ads campaigns. Learning search advertising fundamentals is crucial. Over 5.5 million SMEs in the UK (Source: Gov.uk), many relying on digital marketing.
Marketing Professionals Marketing managers, digital marketers, and advertising specialists seeking to expand their skillset and improve PPC campaign performance. This course covers keyword research, campaign setup, and performance analysis. High demand for skilled digital marketers in the UK job market (Source: Indeed).
Freelancers & Agencies Freelance marketers and digital agencies looking to offer expanded services and improve client results. Mastering Google Ads is essential for agency growth. Growing freelance and agency sector in the UK (Source: ONS).
Students & Career Changers Individuals pursuing a career in digital marketing or seeking to upskill for improved job prospects. Gaining Google Ads expertise improves job opportunities. Rising interest in digital marketing certifications in the UK (Source: various industry reports).