Google AdWords Fundamentals Demystified

Tuesday, 09 September 2025 16:17:32

International applicants and their qualifications are accepted

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Overview

Overview

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Google AdWords: Unlock the power of online advertising! This course demystifies Google AdWords fundamentals, perfect for beginners and small business owners.


Learn to create effective search campaigns and manage your Google Ads budget efficiently.


Master keyword research, ad copywriting, and Google Ads bidding strategies. Understand campaign optimization and track your ROI.


Google AdWords is key to reaching your target audience. Don't miss out!


Start your journey to online marketing success. Enroll now and transform your business with the power of Google AdWords!

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Google AdWords Fundamentals Demystified unlocks the secrets of Google Ads, transforming you from a beginner to a proficient PPC (pay-per-click) marketer. Master keyword research, campaign creation, and bid management techniques. This comprehensive course equips you with in-demand skills, boosting your career prospects in digital marketing and boosting your Google Ads ROI. Learn through practical exercises and real-world case studies, ensuring you're ready for a lucrative career. Google Ads mastery awaits – enroll today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• **Google AdWords Account Structure:** Understanding campaigns, ad groups, keywords, and the hierarchy for effective organization and management.
• **Keyword Research & Targeting:** Identifying relevant keywords (including primary keyword: *Google AdWords*), long-tail keywords, and negative keywords for optimal targeting and budget allocation.
• **Ad Copywriting & Creation:** Crafting compelling ad copy that includes strong calls to action, relevant keywords, and adheres to Google's advertising policies.
• **Bidding Strategies:** Exploring different bidding methods (manual CPC, automated bidding) and their impact on campaign performance, ROI, and cost efficiency.
• **Quality Score & Ad Rank:** Understanding the factors influencing Quality Score (relevance, expected CTR, landing page experience) and its effect on ad rank and cost.
• **Campaign Tracking & Measurement:** Implementing conversion tracking, using Google Analytics, and analyzing key metrics (clicks, impressions, conversions, cost per acquisition) to optimize campaigns.
• **Search Network vs. Display Network:** Differentiating between the two networks and selecting the appropriate network(s) based on campaign goals and target audience.
• **Google Ads Editor:** Utilizing this tool for efficient bulk management of campaigns, ad groups, keywords, and ads.
• **Budgeting & ROI:** Setting realistic budgets, monitoring spending, and calculating return on investment (ROI) to ensure profitability.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description UK Salary (GBP)
PPC Specialist (Google Ads) Manage Google Ads campaigns, optimizing for conversions and ROI. Requires strong analytical skills and experience with Google Ads platform. £30,000 - £55,000
Search Engine Marketing (SEM) Manager Oversee all aspects of SEM strategy, including keyword research, campaign management and performance reporting. Requires strategic thinking and leadership skills. £40,000 - £70,000
Paid Media Executive (Google Ads & Social) Execute paid media campaigns across multiple channels including Google Ads and social media platforms. Requires strong understanding of campaign optimization and reporting. £28,000 - £45,000
Digital Marketing Manager (Google Ads Focus) Develop and implement digital marketing strategies with a focus on Google Ads. Lead a team and manage budgets effectively. Requires strong leadership and strategic planning skills. £50,000 - £80,000

Key facts about Google AdWords Fundamentals Demystified

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Google AdWords Fundamentals Demystified is a comprehensive course designed to equip individuals with the essential skills needed to manage and optimize successful online advertising campaigns. You'll learn to navigate the complexities of the Google Ads platform, mastering core concepts and best practices.


Upon completion, you will be able to create effective keyword research strategies, develop compelling ad copy, set up and manage campaigns, analyze campaign performance data, and optimize for improved return on investment (ROI). This includes mastering budgeting and bidding strategies for maximum efficiency within your Google Ads account.


The course duration is typically self-paced, allowing learners to complete the modules at their own speed. However, the total estimated time commitment is approximately [Insert Estimated Time Here], depending on individual learning styles and prior experience with digital marketing.


The skills gained through this Google AdWords Fundamentals Demystified course are highly relevant across various industries. Whether you're in e-commerce, lead generation, or branding, understanding effective pay-per-click (PPC) advertising is crucial for reaching your target audience and driving business growth. This includes understanding search engine marketing (SEM) best practices and effective ad targeting. Proficiency in Google Ads is a valuable asset in today's competitive digital landscape, making this course extremely beneficial for both beginners and those looking to enhance their existing digital marketing knowledge.


Successful completion of this course translates to a deeper understanding of cost-per-click (CPC) models, conversion tracking, and the broader landscape of online advertising. You will be well-prepared to leverage the power of Google Ads to achieve tangible marketing results.

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Why this course?

Understanding Google AdWords Fundamentals is crucial in today's competitive UK market. With over 80% of UK businesses using online advertising, mastering Google Ads is paramount for success. Recent data reveals a significant increase in paid search clicks, showcasing the growing reliance on platforms like Google Ads.

Keyword Average CPC (£)
insurance 5.00
flights 3.50
hotels 2.75

Google AdWords training equips professionals with the skills to leverage these opportunities effectively, optimising campaigns for maximum ROI and navigating the ever-evolving digital landscape. Understanding Google Ads best practices and keyword research is essential to stay ahead.

Who should enrol in Google AdWords Fundamentals Demystified?

Ideal Audience for Google AdWords Fundamentals Demystified
Are you a UK-based small business owner struggling to manage your online advertising? Mastering Google AdWords can significantly boost your ROI. This course is perfect for entrepreneurs and marketing professionals seeking to understand the fundamentals of paid search advertising, PPC campaign management, and keyword research strategies. With over 80% of UK consumers using search engines to find products and services, learning effective AdWords techniques is crucial for online visibility. This course demystifies the intricacies of Google Ads, improving your quality score and ultimately driving more conversions. Even if you're a complete beginner with no prior experience in PPC advertising, this comprehensive guide is designed to get you up and running quickly.