Google AdWords Fundamentals Crash Course

Monday, 09 February 2026 13:11:16

International applicants and their qualifications are accepted

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Overview

Overview

Google AdWords fundamentals are crucial for online success. This crash course teaches you pay-per-click (PPC) advertising basics.


Learn how to create effective Google Ads campaigns, targeting the right audience using keywords and search engine marketing (SEM) strategies.


Master Google AdWords campaign setup, bidding strategies, and ad copywriting. Understand keyword research and ad extensions. This course is perfect for beginners, entrepreneurs, and marketers wanting to boost their online visibility via Google AdWords.


Unlock the power of Google AdWords. Enroll now and start driving results!

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Google AdWords Fundamentals Crash Course: Master the art of paid search advertising in just days! Learn to create high-converting campaigns, optimize for ROI, and manage your Google Ads accounts like a pro. This intensive course covers keyword research, bidding strategies, campaign structures, and conversion tracking. Unlock lucrative career opportunities in digital marketing, including PPC specialist roles. Our unique approach uses real-world case studies and hands-on exercises to ensure you're job-ready. Boost your Google Ads skills and launch your digital marketing career today with our Google Ads certification-aligned curriculum.

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Understanding Google Ads & its ecosystem
• Keyword Research & Targeting: Finding the right keywords for your Google Ads campaigns
• Ad Copywriting & Structure: Crafting compelling ad text
• Setting up a Google Ads Campaign: A step-by-step guide
• Campaign Types & Bidding Strategies: Choosing the right approach for your goals
• Google Ads Account Structure & Organization
• Tracking & Measuring Results: Analyzing your Google Ads performance
• Quality Score & its impact on ad ranking
• Google Ads Reporting & Optimization: Improving your campaign efficiency
• Understanding Search Partner Networks vs. Google Search Network

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Role Description
Google Ads Specialist (PPC) Manage PPC campaigns, keyword research, and ad copywriting for Google Ads. High demand for professionals with proven ROI.
Search Engine Optimisation (SEO) Manager Develop and execute SEO strategies to improve organic search rankings. Expertise in keyword research and technical SEO.
Digital Marketing Executive - Google Ads Oversee all digital marketing efforts with a primary focus on Google Ads campaigns, data analysis and reporting.
Paid Media Manager - Google Ads & Social Manage budgets and campaigns across multiple platforms including Google Ads and social media. Strong analytical skills required.

Key facts about Google AdWords Fundamentals Crash Course

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A Google AdWords Fundamentals Crash Course provides a rapid introduction to the core concepts of online advertising. You'll learn to create effective campaigns, manage keywords, and track performance metrics. This intensive program is designed to equip you with the practical skills needed to launch and optimize your own AdWords campaigns.


Learning outcomes typically include a solid understanding of keyword research, campaign structuring, bidding strategies (like cost-per-click or CPC), and conversion tracking. You’ll also gain proficiency in using the Google Ads interface and analyzing campaign performance data to improve ROI. This is critical for successful pay-per-click (PPC) advertising.


The duration of a Google AdWords Fundamentals Crash Course varies, ranging from a few hours of intensive training to a full day. Some courses offer shorter modules covering specific topics within Google AdWords, allowing for flexible learning. This adaptability caters to different learning styles and time commitments.


Industry relevance for a Google AdWords Fundamentals Crash Course is extremely high. Digital marketing is a vital component of almost every business strategy, and understanding paid search is key to reaching target audiences online. From small businesses to large corporations, the ability to run effective Google Ads campaigns is a highly sought-after skill, making this course a valuable asset for your professional development and online marketing skills.


Ultimately, mastering Google AdWords is about driving conversions and maximizing your return on investment (ROI). A crash course offers a focused and efficient path to acquiring these essential skills in online advertising. The comprehensive nature of these courses allows learners to quickly develop a strong foundation in this critical area of digital marketing.

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Why this course?

In today's competitive UK market, mastering Google Ads is paramount. A Google AdWords Fundamentals Crash Course provides crucial skills for effective online advertising. The UK digital advertising market is booming, with a reported £24.7 billion spent in 2022 (source: IAB UK). This highlights the significant demand for professionals skilled in pay-per-click (PPC) advertising strategies.

Keyword Search Volume (est.)
Google Ads High
PPC Medium
AdWords Training Low

Understanding Google Ads campaign structures, keyword research, and bid management are vital for success. A Google AdWords Fundamentals Crash Course equips individuals and businesses with the knowledge to navigate this dynamic landscape effectively, generating a strong return on investment and contributing to the ongoing growth of the UK digital advertising ecosystem. PPC advertising remains a key driver of online sales for many UK businesses.

Who should enrol in Google AdWords Fundamentals Crash Course?

Ideal Audience for Google AdWords Fundamentals Crash Course
This Google AdWords course is perfect for UK-based business owners and marketers who want to master the fundamentals of PPC advertising. Are you struggling to get your online ads noticed? Over 80% of UK businesses use digital marketing, but not all see the return they should. This course will teach you how to manage your Google Ads campaigns, optimize your keyword research, and create high-converting PPC ads, leading to increased leads and sales. Whether you're a complete beginner or have some experience but need a refresher, this pay-per-click (PPC) crash course will provide the essential knowledge you need to run successful search engine marketing (SEM) campaigns and improve your ROI. Even if you are managing a small advertising budget effectively, you'll benefit greatly.