Google AdWords Fundamentals Basics

Monday, 09 February 2026 22:56:10

International applicants and their qualifications are accepted

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Overview

Overview

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Google AdWords fundamentals are essential for businesses seeking online growth.


This course teaches you the basics of pay-per-click (PPC) advertising.


Learn to create effective Google AdWords campaigns.


Master keyword research, ad copywriting, and bidding strategies.


Understand Google AdWords reporting and optimization.


Target your ideal audience with precise campaign targeting.


Increase your return on investment (ROI) with effective Google AdWords management.


This course is perfect for beginners wanting to learn Google AdWords and small business owners.


Google AdWords is powerful; learn to use it effectively.


Start your Google AdWords journey today! Explore the course now.

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Google AdWords Fundamentals Basics is your gateway to mastering online advertising. Learn the core concepts of Google Ads, including keyword research, campaign setup, and performance analysis. This comprehensive course covers search advertising, display advertising, and conversion tracking. Gain practical skills highly sought after by employers, boosting your career prospects in digital marketing. Our unique hands-on approach, utilizing real-world case studies and simulations, ensures you're job-ready. Master Google AdWords and unlock your potential. Unlock your potential in digital marketing with our Google AdWords Fundamentals Basics course today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Understanding Google Ads Keywords: Targeting the right keywords (like "Google Ads Fundamentals") is crucial for effective campaigns. Learn about keyword research, match types, and negative keywords.
• Campaign Structure & Types: Explore different campaign types (Search, Display, Video, etc.) and how to structure your campaigns for optimal performance.
• Ad Copywriting & Best Practices: Master the art of writing compelling ad copy that converts. Learn about ad extensions and A/B testing.
• Setting Bids & Budgets: Understand different bidding strategies (manual CPC, automated bidding) and how to effectively manage your budget.
• Targeting Options: Learn about different targeting options like location, demographics, interests, and remarketing.
• Measuring & Analyzing Performance: Understand key metrics like CTR, conversion rate, and cost per acquisition (CPA). Learn how to use Google Ads reports to optimize your campaigns.
• Quality Score: Learn how Quality Score impacts your ad's performance and cost. Discover how to improve your Quality Score through relevant keywords, high-quality landing pages, and engaging ad copy.
• Google Ads Account Setup: Learn the fundamentals of setting up your Google Ads account, including creating campaigns, ad groups and linking to your website.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Role Description Salary (GBP)
Google Ads Specialist (PPC) Manage & optimize paid search campaigns, driving conversions and ROI. Deep understanding of Google Ads platform essential. £35,000 - £60,000
Search Engine Marketing (SEM) Manager Develop and execute multi-channel digital marketing strategies, focusing on SEM and SEO. Lead generation and performance reporting expertise needed. £45,000 - £75,000
PPC Account Manager Client liaison, campaign management, and performance optimization for Google Ads accounts. Strong analytical and communication skills required. £30,000 - £50,000
Digital Marketing Executive (Google Ads Focus) Support senior marketers in various digital marketing activities, with a primary focus on Google Ads campaign management and reporting. £25,000 - £40,000

Key facts about Google AdWords Fundamentals Basics

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Google AdWords Fundamentals Basics training provides a foundational understanding of online advertising using Google's platform. You'll learn how to create effective search campaigns, manage keywords, and track your results. This is crucial for anyone looking to leverage the power of online marketing.


Learning outcomes include mastering keyword research techniques, understanding different ad formats (like text ads and responsive search ads), and learning how to optimize campaigns for better performance. You'll also gain insight into setting budgets and bidding strategies in Google AdWords.


The duration of a comprehensive Google AdWords Fundamentals Basics course can vary, typically ranging from a few hours for introductory workshops to several days for more in-depth programs. The specific duration will depend on the chosen learning path and depth of coverage.


Industry relevance for Google AdWords is incredibly high. Successful online marketing relies heavily on paid search advertising, making proficiency in Google AdWords a valuable asset across diverse sectors, including e-commerce, lead generation, and brand building. Many job descriptions across various industries specifically mention Google AdWords experience as a requirement or a significant advantage.


Understanding Google Ads, including its core components like quality score and conversion tracking, is vital for achieving online marketing success and maximizing return on investment (ROI). Mastering these fundamentals is an investment in your professional growth and career advancement within digital marketing.


With increasing competition for online visibility, Google AdWords expertise remains a highly sought-after skill. This course equips you with the essential tools and knowledge to effectively use paid search advertising and achieve your business objectives.

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Why this course?

Mastering Google AdWords fundamentals is crucial in today's competitive UK digital market. Effective pay-per-click (PPC) advertising, a core component of AdWords, drives significant online visibility. According to a recent study, 80% of UK businesses use online advertising, with a considerable portion relying on Google Ads. Understanding keyword research, campaign structuring, and bid management are paramount for success.

Metric Value
Average CPC (UK) £1.50
Average CTR (UK) 2.5%

These AdWords statistics highlight the importance of learning best practices for campaign optimization and return on investment. Understanding Google Ads fundamentals empowers professionals to leverage the platform's capabilities effectively and gain a competitive edge in the UK market.

Who should enrol in Google AdWords Fundamentals Basics?

Ideal Audience for Google AdWords Fundamentals Basics Characteristics
Small business owners Lacking paid search experience, seeking to grow their online presence. According to a recent UK study, 60% of small businesses believe online advertising is crucial for growth. They need to learn the basics of keyword research, campaign setup, and budget management.
Marketing professionals New to paid advertising or seeking to improve their Google Ads skills; aiming to enhance their PPC (pay-per-click) advertising knowledge. They require a foundational understanding of ad creation and ad extensions.
Freelancers and entrepreneurs Managing their own digital marketing; interested in learning effective and affordable advertising strategies to drive sales and increase ROI (Return on Investment). This course provides essential knowledge on Google Ads bidding strategies.
Students Aspiring digital marketers gaining a foundation for their career; this course helps them learn Google Ads best practices and build their resume.