Google AdWords Fundamentals

Saturday, 13 September 2025 00:48:55

International applicants and their qualifications are accepted

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Overview

Overview

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Google AdWords is the foundation of successful online advertising. This fundamental course teaches you how to create effective search campaigns.


Learn to manage keywords, write compelling ad copy, and set effective budgets. Understand Google Ads bidding strategies and analyze campaign performance.


Google AdWords empowers businesses of all sizes. Mastering this platform boosts online visibility and drives conversions.


Unlock the power of pay-per-click (PPC) advertising. Begin your journey to online marketing success today! Explore our Google AdWords course now.

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Google AdWords Fundamentals is your fast-track to mastering online advertising. This comprehensive course unlocks the secrets of successful PPC campaigns, teaching you keyword research, bid management, and conversion optimization. Learn to leverage the power of Google Ads to drive traffic, generate leads, and boost ROI. Graduates gain in-demand digital marketing skills, opening doors to exciting career opportunities in advertising, marketing, and beyond. Our unique approach blends theory with practical exercises, using real-world examples and Google Ads certification preparation. Master Google AdWords today and transform your career.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• **Understanding Google Ads Keywords:** This unit covers keyword research, including using the Keyword Planner, identifying relevant keywords like "Google Ads PPC management", matching types (broad, phrase, exact), and negative keywords to optimize campaigns.
• **Campaign Structure and Setup:** This unit focuses on creating and organizing campaigns effectively, including choosing the right campaign type (Search, Display, etc.), setting budgets, and defining targeting options.
• **Ad Copywriting and Creation:** This unit dives into crafting compelling ad copy, utilizing strong calls-to-action, and A/B testing different ad variations to improve click-through rates.
• **Bidding Strategies and Budget Management:** This unit covers different bidding strategies (manual CPC, automated bidding), setting daily budgets, and optimizing bids for maximum return on ad spend (ROAS).
• **Google Ads Quality Score:** This unit explains the importance of Quality Score, how it's calculated (relevance, expected CTR, landing page experience), and strategies to improve it.
• **Tracking and Reporting:** This unit covers conversion tracking, using Google Analytics for data integration, and analyzing key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA).
• **Landing Page Optimization:** This unit explains the critical role of landing pages in Google Ads success, emphasizing relevance to ad copy and keywords, clear calls-to-action, and mobile optimization.
• **Search Network vs. Display Network:** This unit clarifies the differences between the Search and Display Networks, their respective audiences, and when to use each for optimal reach and conversions.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Title (Primary Keyword: Digital Marketing) Salary Range (£) Skill Demand Description
Digital Marketing Manager (Secondary Keyword: PPC) 40,000 - 70,000 High Leads and manages digital marketing campaigns, focusing on PPC strategy and ROI.
SEO Specialist (Primary Keyword: SEO) 30,000 - 55,000 Medium-High Develops and implements SEO strategies to improve organic search rankings.
Social Media Manager (Secondary Keyword: Content Marketing) 28,000 - 45,000 High Manages social media presence, creates engaging content and monitors performance.
Data Analyst (Primary Keyword: Data Analysis) 35,000 - 60,000 High Analyzes data to identify trends and insights, informing marketing decisions.
Content Writer (Secondary Keyword: Copywriting) 25,000 - 40,000 Medium Creates engaging and informative content for various marketing channels.

Key facts about Google AdWords Fundamentals

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Google AdWords Fundamentals training equips you with the core skills needed to manage and optimize successful advertising campaigns. You'll learn how to create effective keyword research strategies, target specific audiences, and track campaign performance.


Learning outcomes include a thorough understanding of Google Ads interface, campaign structures, bidding strategies (including cost-per-click or CPC), and ad copywriting best practices. You'll also grasp the importance of conversion tracking and return on ad spend (ROAS) analysis for maximizing your marketing budget.


The duration of a Google AdWords Fundamentals course varies depending on the provider, ranging from a few hours to several days. Intensive courses might cover advanced topics such as remarketing and automation, while shorter programs focus on the essentials.


Google AdWords is incredibly relevant across all industries. Whether you're in e-commerce, real estate, or professional services, mastering Google Ads is crucial for reaching your target audience online. Understanding search engine marketing (SEM) and pay-per-click (PPC) advertising is essential for driving traffic and generating leads, making this skill highly sought after.


In short, investing time in Google AdWords Fundamentals is a worthwhile endeavor for anyone seeking to enhance their digital marketing capabilities and improve their online visibility. Effective Google Ads management significantly impacts a company's bottom line, highlighting the ongoing importance of this skillset in the ever-evolving digital landscape.

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Why this course?

Google AdWords fundamentals are crucial in today's competitive UK market. Understanding keyword research, campaign structure, and bid management is essential for online success. The UK digital advertising market is booming, with a significant portion allocated to paid search. According to recent data, over 80% of UK businesses use some form of online advertising, highlighting the demand for skilled AdWords professionals.

Keyword Average Monthly Searches (UK)
Google Ads 100,000+
PPC advertising 50,000+

Mastering Google AdWords best practices, such as quality score optimization and conversion tracking, is vital for achieving a strong return on investment. Businesses increasingly rely on data-driven approaches, making proficiency in Google Analytics and AdWords essential for career progression in digital marketing within the UK.

Who should enrol in Google AdWords Fundamentals?

Ideal Audience for Google AdWords Fundamentals
Google AdWords Fundamentals is perfect for UK-based business owners and marketers who want to master online advertising. Are you struggling to reach your target audience? Do you need help creating effective PPC campaigns? This course is ideal if you're new to pay-per-click (PPC) advertising or want to refresh your skills in search engine marketing (SEM). With over 80% of UK consumers using the internet to research products and services, understanding Google Ads is crucial for business growth. Learn how to manage your Google Ads account effectively, optimise keywords, and achieve a higher return on ad spend (ROAS). Whether you're managing your own campaigns or working as a marketing professional, our course will provide you with the foundational knowledge to create successful Google Ads strategies.