Global Certificate Course in Sentiment Analysis for Retail Brand Perception using Machine Learning

Wednesday, 17 December 2025 16:27:26

International applicants and their qualifications are accepted

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Overview

Overview

Global Certificate Course in Sentiment Analysis for Retail Brand Perception using Machine Learning is designed to equip marketing professionals with the skills to analyze consumer sentiments towards retail brands using advanced machine learning techniques. This course is ideal for individuals seeking to enhance their understanding of customer perceptions and improve brand strategies. Participants will learn how to extract insights from social media data, customer reviews, and other sources to make data-driven decisions. Join us in this transformative learning experience and unlock the power of sentiment analysis in shaping retail brand perception.

Explore the world of sentiment analysis today!

Global Certificate Course in Sentiment Analysis for Retail Brand Perception using Machine Learning is a cutting-edge program designed to equip you with advanced skills in analyzing consumer sentiments towards retail brands. Learn to harness the power of machine learning algorithms to interpret customer feedback accurately and enhance brand perception. This course offers hands-on experience with real-world data sets and industry-relevant projects, providing you with a competitive edge in the job market. Upon completion, unlock lucrative career prospects as a sentiment analysis specialist or data scientist in the retail industry. Elevate your expertise and stay ahead of the curve with this comprehensive course.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

  • • Introduction to Sentiment Analysis
  • • Data Collection and Preprocessing for Retail Brand Perception
  • • Machine Learning Algorithms for Sentiment Analysis
  • • Feature Engineering for Retail Brand Sentiment
  • • Model Evaluation and Selection in Sentiment Analysis
  • • Sentiment Analysis for Social Media Data
  • • Sentiment Analysis for Customer Reviews
  • • Sentiment Analysis for Brand Monitoring
  • • Sentiment Analysis for Competitive Analysis
  • • Sentiment Analysis for Marketing Campaigns

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Global Certificate Course in Sentiment Analysis for Retail Brand Perception using Machine Learning

The Global Certificate Course in Sentiment Analysis for Retail Brand Perception using Machine Learning is designed to equip participants with the knowledge and skills to analyze customer sentiment towards retail brands using machine learning algorithms. By the end of the course, participants will be able to extract insights from customer reviews and social media data to understand brand perception and make data-driven decisions.

The duration of the course is 6 weeks, with a total of 30 hours of instruction. Participants will engage in hands-on projects and case studies to apply their learning in real-world scenarios. The course is delivered online, allowing for flexibility and accessibility for working professionals looking to upskill in sentiment analysis for retail brand perception.

This certificate course is highly relevant to professionals in the retail industry, including marketing managers, brand managers, customer experience specialists, and data analysts. Understanding customer sentiment is crucial for brand success and competitive advantage in the retail sector. By leveraging machine learning techniques for sentiment analysis, professionals can gain valuable insights to enhance brand perception and customer satisfaction.

Why this course?

Year Online Retail Sales in UK (in billion GBP)
2018 67.38
2019 75.82
2020 82.61
The Global Certificate Course in Sentiment Analysis for Retail Brand Perception using Machine Learning is highly significant in today's market, especially in the UK where online retail sales have been steadily increasing over the years. According to the statistics provided, online retail sales in the UK have seen a significant rise from 67.38 billion GBP in 2018 to 82.61 billion GBP in 2020. This course equips learners with the necessary skills to analyze customer sentiment towards retail brands using machine learning algorithms. By understanding customer perceptions and emotions, retail brands can tailor their marketing strategies to enhance customer satisfaction and loyalty. In a competitive market like the UK, where online retail sales continue to grow, having the ability to analyze sentiment accurately can give brands a competitive edge and drive business success.

Who should enrol in Global Certificate Course in Sentiment Analysis for Retail Brand Perception using Machine Learning?

Ideal Audience
Retail professionals looking to enhance brand perception through sentiment analysis using machine learning.
Individuals interested in leveraging data-driven insights to drive customer engagement and loyalty.
Marketing specialists seeking to optimize strategies based on real-time consumer sentiment analysis.
UK-specific: With 87% of UK consumers stating that brand reputation influences their purchasing decisions, this course is ideal for professionals aiming to capitalize on sentiment analysis for improved brand perception in the UK market.