Global Certificate Course in Pricing for Display Ads

Saturday, 21 February 2026 18:11:13

International applicants and their qualifications are accepted

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Overview

Overview

Global Certificate Course in Pricing for Display Ads equips you with essential skills in digital advertising. This course focuses on display ad pricing strategies.


Learn about cost-per-click (CPC), cost-per-thousand impressions (CPM), and viewable CPM (vCPM). Master bidding strategies and budget optimization techniques.


Ideal for marketers, media buyers, and anyone involved in display advertising campaigns. Gain a competitive edge with data-driven pricing and improve your ROI. This Global Certificate Course in Pricing for Display Ads will transform your approach to display advertising.


Enroll now and elevate your digital marketing expertise! Explore the course curriculum today.

Global Certificate Course in Pricing for Display Ads equips you with the essential skills to master display advertising pricing strategies. This comprehensive course covers crucial topics like cost per mille (CPM), cost per click (CPC), and return on ad spend (ROAS) optimization, maximizing your campaign performance. Learn from industry experts and gain a competitive edge in the digital marketing field. Unlock lucrative career opportunities in advertising agencies, media houses, and tech companies. This online course offers flexible learning with real-world case studies and practical exercises. Boost your career today with a globally recognized certificate in display advertising pricing.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Fundamentals of Display Advertising Pricing Models
• Display Ad Auction Dynamics and Bidding Strategies
• Cost Per Mille (CPM), Cost Per Click (CPC), and Cost Per Acquisition (CPA) Pricing
• Programmatic Advertising and Real-Time Bidding (RTB) in Display Ads
• Targeting and Optimization for Display Ad Campaigns
• Measuring and Analyzing Display Ad Campaign Performance (ROI)
• Advanced Display Advertising Pricing Strategies
• Fraud Detection and Prevention in Display Advertising
• Budgeting and Forecasting for Display Ad Campaigns

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Role (Pricing & Display Ads) Description
Senior Display Advertising Manager Lead and manage display advertising campaigns, optimizing pricing strategies for maximum ROI. Develop and implement innovative pricing models.
Programmatic Media Buyer Execute programmatic display advertising campaigns, leveraging data-driven insights to optimize pricing and maximize campaign performance. Expert in real-time bidding (RTB).
Digital Marketing Specialist (Pricing Focus) Develop and implement pricing strategies for various digital marketing channels, including display advertising. Analyze campaign performance and identify areas for improvement.
PPC/Display Advertising Analyst Analyze display advertising campaign data to optimize pricing and performance. Develop and present insightful reports to stakeholders. Advanced knowledge of Google Ads and other platforms essential.

Key facts about Global Certificate Course in Pricing for Display Ads

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A Global Certificate Course in Pricing for Display Ads equips you with the strategic skills needed to optimize your advertising campaigns for maximum ROI. You'll learn to analyze market trends, competitor pricing, and your own campaign performance to make data-driven decisions about your display ad pricing strategies.


The course covers various pricing models, including CPM, CPC, and CPA, offering a comprehensive understanding of their application across different display advertising platforms. You'll develop proficiency in using relevant tools and techniques for effective bid management and budget allocation, mastering crucial aspects of programmatic advertising and real-time bidding (RTB).


Upon completion, you'll be able to develop and implement effective pricing strategies for display ads, improving campaign efficiency and profitability. This includes understanding the impact of audience targeting and creative optimization on your pricing decisions. The program also emphasizes the ethical considerations within competitive display advertising pricing.


The duration of the Global Certificate Course in Pricing for Display Ads typically ranges from four to six weeks, depending on the specific program structure and intensity. The course is delivered online, offering flexibility and accessibility to professionals worldwide.


This certification is highly relevant to professionals working in digital marketing, advertising agencies, and e-commerce businesses. The skills gained are immediately applicable in the competitive digital advertising landscape, enhancing your expertise in display advertising, programmatic buying, and overall digital marketing strategy. This makes graduates highly sought after by employers looking for experts in display advertising pricing and optimization.


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Why this course?

A Global Certificate Course in Pricing for Display Ads is increasingly significant in today's competitive UK digital advertising market. The UK's digital ad spend reached £25.9 billion in 2022, highlighting the burgeoning need for skilled professionals who understand effective pricing strategies. With programmatic advertising becoming ever more prevalent, mastering display ad pricing is crucial for optimising ROI and campaign performance. This course equips learners with the knowledge and skills to navigate complex pricing models, including CPM, CPC, and CPA, crucial for navigating the UK's sophisticated advertising landscape.

Understanding the nuances of auction dynamics, bidding strategies, and performance measurement is vital. For example, a recent study indicated that 70% of UK advertisers struggle to accurately measure the effectiveness of their display ad campaigns.

Pricing Model UK Market Share (%)
CPM 45
CPC 30
CPA 25

Who should enrol in Global Certificate Course in Pricing for Display Ads?

Ideal Audience for the Global Certificate Course in Pricing for Display Ads
Are you a marketing professional in the UK striving to master display advertising pricing strategies? This course is perfect for you. With UK digital ad spend reaching record highs, understanding optimal pricing models like CPM, CPC, and CPA is crucial for success. This globally recognised certificate will significantly enhance your skills in campaign budgeting and ROAS optimization. The program caters to individuals with roles ranging from junior media buyers to experienced digital marketing managers. Whether you're dealing with programmatic advertising or direct buys, learning advanced pricing strategies will significantly impact your performance and career growth. Nearly 70% of UK businesses utilize display advertising, demonstrating the high demand for specialists with expert knowledge in this area. Learn to leverage data-driven insights for improved profitability and competitive advantage.