Global Certificate Course in Digital Marketing Performance Tracking

Saturday, 04 October 2025 12:02:27

International applicants and their qualifications are accepted

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Overview

Overview

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Global Certificate Course in Digital Marketing Performance Tracking equips you with essential skills to master data analysis.


Learn to track key performance indicators (KPIs), leveraging Google Analytics and other analytics tools.


This digital marketing course is perfect for marketers, entrepreneurs, and analysts seeking to improve their campaign performance.


Gain expertise in website analytics, social media analytics, and e-commerce analytics.


Understand digital marketing performance tracking best practices and unlock data-driven decision-making.


Boost your career and earn a valuable industry-recognized certificate.


Explore the course details and enroll today! Start tracking your success with Global Certificate Course in Digital Marketing Performance Tracking.

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Digital Marketing Performance Tracking: Master the art of data-driven marketing with our Global Certificate Course. Gain in-demand skills in Google Analytics, data visualization, and reporting to optimize campaigns and maximize ROI. This comprehensive digital marketing program equips you with the analytical prowess needed for a successful career in performance marketing. Learn best practices for attribution modeling and campaign analysis. Boost your career prospects as a data analyst, marketing manager, or digital strategist. Enroll now and transform your marketing career!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• **Digital Marketing Performance Tracking Fundamentals:** Understanding key metrics, data sources, and reporting structures.
• **Website Analytics with Google Analytics 4 (GA4):** Mastering GA4 for comprehensive website performance analysis, including event tracking and attribution modeling.
• **Social Media Analytics and Reporting:** Measuring social media ROI across various platforms, utilizing native analytics and third-party tools.
• **Search Engine Optimization (SEO) Performance Measurement:** Tracking keyword rankings, organic traffic, and backlink profiles for SEO success.
• **Paid Advertising Campaign Tracking (PPC):** Monitoring and optimizing Google Ads and other PPC campaigns for maximum return on investment (ROI).
• **Email Marketing Performance Analysis:** Measuring open rates, click-through rates, conversions, and unsubscribes to optimize email campaigns.
• **Attribution Modeling and Multi-Channel Funnels:** Understanding customer journeys and assigning credit to different marketing touchpoints.
• **Data Visualization and Reporting:** Creating compelling dashboards and reports to communicate insights effectively to stakeholders.
• **Data Analysis Tools and Techniques:** Utilizing spreadsheets, data visualization software, and other tools for advanced data analysis.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Digital Marketing Career Roles (UK) Description
Digital Marketing Manager Leads and oversees all digital marketing campaigns, analysing performance and driving ROI. Strategic and analytical skills are key.
SEO Specialist Focuses on organic search engine optimization, improving website ranking and driving traffic through keyword research and on-page/off-page techniques.
PPC Specialist (Pay-Per-Click) Manages paid advertising campaigns across platforms like Google Ads and social media, optimising for conversions and maximizing budget efficiency.
Social Media Manager Develops and implements social media strategies, creating engaging content and building brand communities across various platforms.
Data Analyst (Digital Marketing) Analyzes website data, marketing campaign performance, and customer behaviour to provide insights and recommendations for improvement. Excellent data visualization skills are essential.

Key facts about Global Certificate Course in Digital Marketing Performance Tracking

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A Global Certificate Course in Digital Marketing Performance Tracking equips you with the essential skills to master data analysis and reporting within the dynamic digital landscape. You'll learn to effectively track, measure, and optimize marketing campaigns across various channels.


Key learning outcomes include proficiency in using analytics platforms like Google Analytics and other relevant tools. You'll gain expertise in interpreting key performance indicators (KPIs), understanding attribution models, and formulating data-driven strategies for improved ROI. The course also covers advanced techniques such as A/B testing and conversion optimization.


The duration of the Global Certificate Course in Digital Marketing Performance Tracking is typically flexible, catering to various learning styles and schedules. Online modules often allow for self-paced learning, while instructor-led sessions provide structured guidance. Check specific course details for exact timelines.


This course holds immense industry relevance. In today's data-driven marketing world, proficiency in digital marketing performance tracking is highly sought after. Graduates are well-prepared for roles such as Digital Marketing Analyst, Marketing Specialist, or Data Analyst, opening doors to exciting career opportunities within advertising agencies, e-commerce businesses, and various other organizations.


Furthermore, the program emphasizes practical application, enabling you to immediately leverage learned skills for improved campaign management and strategic decision-making. The skills gained in this Global Certificate Course in Digital Marketing Performance Tracking will translate directly to tangible results, enhancing your value in the competitive job market.

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Why this course?

A Global Certificate Course in Digital Marketing Performance Tracking is increasingly significant in today's UK market, where digital marketing strategies demand robust measurement and analysis. The UK's digital advertising spend reached £29.2 billion in 2022, highlighting the critical need for professionals skilled in performance tracking. This surge necessitates precise data interpretation to optimize campaigns and achieve Return on Investment (ROI).

Understanding key performance indicators (KPIs) and utilising analytics tools like Google Analytics and social media insights is crucial for success. This course equips learners with the skills to accurately measure campaign effectiveness, identifying areas for improvement and maximizing budgets. According to recent industry reports, 70% of UK businesses lack sufficient resources for effective digital marketing analytics, creating a high demand for professionals with this specific expertise.

Metric 2022 Value (in billions £)
Digital Advertising Spend 29.2
Businesses lacking sufficient analytics resources 70%

Who should enrol in Global Certificate Course in Digital Marketing Performance Tracking?

Ideal Audience for Global Certificate Course in Digital Marketing Performance Tracking Description
Marketing Professionals Experienced marketers seeking to enhance their skills in data analysis and reporting for improved campaign performance and ROI. With over 70% of UK businesses now relying heavily on digital marketing (Source: [Insert UK Statistic Source]), upskilling in performance tracking is critical for career advancement.
Digital Marketing Managers Individuals responsible for overseeing digital marketing strategies, needing a deep understanding of key performance indicators (KPIs) and advanced analytics for data-driven decision-making. Gain valuable insights into Google Analytics, campaign optimization, and attribution modeling.
Business Owners & Entrepreneurs Individuals managing their own businesses and seeking to understand and improve their online marketing effectiveness. Learn to effectively measure and track marketing efforts, maximizing return on investment (ROI) in a competitive market.
Analytics Enthusiasts Professionals passionate about data and analytics, eager to specialize in digital marketing performance tracking. Enhance your resume with a globally recognized certificate and boost your career prospects in a high-demand field.