Global Certificate Course in CRM for Programmatic Advertising

Monday, 06 October 2025 12:36:48

International applicants and their qualifications are accepted

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Overview

Overview

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Global Certificate Course in CRM for Programmatic Advertising equips marketing professionals with essential skills. It bridges the gap between data and strategy.


Learn to leverage customer relationship management (CRM) within programmatic advertising campaigns. Master data-driven decision-making and improve customer lifetime value.


This Global Certificate Course in CRM for Programmatic Advertising is ideal for digital marketers, media buyers, and advertising professionals. Enhance your expertise in audience segmentation and campaign optimization.


Gain a competitive advantage. Elevate your career with this in-demand certification. Enroll today and transform your programmatic advertising approach!

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Global Certificate Course in CRM for Programmatic Advertising empowers you to master the crucial intersection of customer relationship management and automated ad buying. Gain in-demand skills in data-driven marketing, audience segmentation, and personalized campaigns. This comprehensive course covers CRM integration, programmatic buying platforms, and advanced analytics. Boost your career prospects in digital marketing, advertising technology, or data analysis. Become a sought-after professional with a globally recognized certificate. Expand your knowledge of ad tech and enhance your understanding of real-time bidding strategies in programmatic advertising.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Introduction to CRM and its Application in Programmatic Advertising
• Data Management and Segmentation for Programmatic Campaigns
• CRM Integration with Programmatic Platforms (e.g., DSPs, SSPs)
• Audience Building and Targeting Strategies using CRM Data
• Campaign Measurement and Reporting with CRM Integration
• Leveraging CRM for Programmatic Retargeting and Personalization
• Advanced CRM Analytics for Programmatic Optimization
• Best Practices for Data Privacy and Compliance in Programmatic CRM
• Case Studies: Successful CRM Implementations in Programmatic Advertising

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

UK Programmatic Advertising CRM: Job Market Insights

Career Role Description
CRM Programmatic Advertising Manager Develop and implement CRM strategies for programmatic advertising campaigns, leveraging data-driven insights for enhanced client engagement and ROI.
Programmatic Media Buyer (CRM Focused) Utilize CRM data to optimize programmatic ad buys, targeting specific customer segments for improved campaign performance and increased conversion rates. Expert in programmatic buying platforms.
Data Analyst – Programmatic CRM Analyze large datasets from CRM systems and programmatic advertising platforms to identify trends, optimize campaigns, and provide actionable insights for improved business outcomes.
CRM & Automation Specialist (Programmatic) Integrate CRM systems with programmatic advertising platforms to automate workflows, improve efficiency, and enhance data-driven decision-making.

Key facts about Global Certificate Course in CRM for Programmatic Advertising

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A Global Certificate Course in CRM for Programmatic Advertising equips participants with the skills to effectively manage customer relationships within the dynamic landscape of programmatic advertising. This specialized training bridges the gap between customer data management and automated ad buying, a crucial skillset for today's marketing professionals.


The course's learning outcomes include mastering CRM integration with programmatic platforms, optimizing campaign performance through data-driven insights, and effectively leveraging customer segmentation for targeted advertising. You'll learn to use CRM data to improve audience targeting, retargeting strategies, and overall campaign ROI. Data analysis techniques, crucial for interpreting the results of programmatic campaigns, are also covered.


Duration varies depending on the specific program, typically ranging from a few weeks to several months of intensive study, incorporating both theoretical understanding and practical application through case studies and hands-on projects. The flexible delivery methods often include online learning, self-paced modules, and potentially live webinars, catering to diverse learning styles and busy schedules.


This Global Certificate in CRM for Programmatic Advertising holds significant industry relevance. Programmatic advertising continues to grow, demanding professionals who can skillfully manage data and enhance customer experiences through advanced targeting and personalization. Graduates gain a competitive edge by showcasing their expertise in integrating CRM systems, enabling data-driven decision-making, and optimizing marketing campaign effectiveness. This certificate is highly valuable for those seeking roles in marketing automation, data analytics, or programmatic advertising management.


The program is designed for marketing professionals, media buyers, data analysts, and anyone involved in programmatic advertising who seeks to advance their expertise in leveraging CRM for improved campaign performance and ROI. Successful completion of the course demonstrates a strong understanding of key CRM and programmatic advertising concepts, positioning individuals for career advancement and higher earning potential.

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Why this course?

Year Programmatic Ad Spend (£bn)
2022 14.2
2023 (Projected) 16.5

A Global Certificate Course in CRM for Programmatic Advertising is increasingly significant in today's UK market. The UK programmatic advertising sector is booming, with projected spend reaching £16.5 billion in 2023. This growth necessitates professionals with advanced skills in Customer Relationship Management (CRM) to optimize campaign performance and ROI. Effective CRM integration within programmatic advertising platforms allows for highly targeted, personalized campaigns, crucial for standing out in a crowded digital landscape. The course equips learners with the knowledge and practical skills to leverage CRM data for audience segmentation, campaign optimization, and improved customer lifetime value, directly addressing current industry needs for data-driven decision-making. Understanding how CRM systems can enhance the efficiency and effectiveness of programmatic advertising is no longer a luxury but a necessity for success within this dynamic field.

Who should enrol in Global Certificate Course in CRM for Programmatic Advertising?

Ideal Audience for Global Certificate Course in CRM for Programmatic Advertising Description
Marketing Professionals Experienced marketers seeking to enhance their programmatic advertising strategies. Over 70% of UK marketers now utilize programmatic advertising, highlighting a significant demand for advanced CRM integration skills. This course will enable participants to leverage customer data for better campaign targeting and personalization.
Programmatic Advertising Managers Individuals responsible for managing programmatic campaigns looking to improve ROI through better customer relationship management (CRM) integration. Learn advanced techniques to optimize campaign performance using data-driven insights and improve the customer journey.
Data Analysts & CRM Specialists Data-focused professionals wanting to expand their expertise into the dynamic realm of programmatic advertising. This program will connect the dots between customer data, campaign performance, and overall business outcomes, helping to refine segmentation and retargeting strategies.
Business Owners & Entrepreneurs Visionary leaders who want a deeper understanding of how CRM can fuel their programmatic advertising strategies for enhanced growth. This global certificate offers practical skills to refine marketing automation, boosting engagement and improving customer lifetime value.