Facebook Ads Manager for Ad Retargeting Campaigns

Tuesday, 23 September 2025 14:46:50

International applicants and their qualifications are accepted

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Overview

Overview

Facebook Ads Manager for ad retargeting campaigns lets you reconnect with website visitors and app users.


Retargeting is powerful. It increases conversions. You show ads to people already interested in your brand.


Use Facebook's pixel and custom audiences. Track website activity. Create highly-targeted ad sets.


Facebook Ads Manager simplifies campaign creation and management. See detailed performance reports.


Reach your ideal customer base. Improve ROI with remarketing strategies. Learn more about Facebook Ads Manager retargeting today!

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Facebook Ads Manager for Ad Retargeting Campaigns: Master the art of re-engaging your audience! This course provides in-depth training on Facebook's powerful advertising platform, equipping you with the skills to create highly effective retargeting campaigns. Learn to leverage custom audiences, dynamic product ads, and conversion tracking to boost ROI and drive sales. Enhance your digital marketing career prospects with this sought-after skillset. Discover unique strategies for A/B testing and campaign optimization, maximizing your Facebook Ads Manager skills for exceptional results. Unlock the potential of retargeting and gain a competitive edge. Learn Facebook Ads best practices today!

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Website Visitors
• Add to Cart Abandoners
• Purchase Completers (for upselling/cross-selling)
• Engaged Website Users (e.g., viewed specific product pages)
• Video Viewers (at least 50% or 75% completion)
• Lead Form Fillers
• App Users (specific in-app actions)
• Custom Audiences (based on email lists or customer data)
• Lookalike Audiences (based on your best customers)
• Retargeting Ads (Facebook & Instagram)

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Primary Keyword: Software) Description Salary Range (Secondary Keyword: Developer)
Senior Software Developer Lead and mentor junior developers, architect and develop complex software systems. (Primary Keyword: Development) £60,000 - £90,000
Data Scientist (Primary Keyword: Data) Analyze large datasets, build predictive models, and extract valuable insights. (Secondary Keyword: Analyst) £50,000 - £80,000
Cybersecurity Analyst (Primary Keyword: Security) Protect sensitive data, identify and mitigate security threats. (Secondary Keyword: Engineer) £45,000 - £70,000

Key facts about Facebook Ads Manager for Ad Retargeting Campaigns

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Facebook Ads Manager is crucial for crafting effective ad retargeting campaigns. Learning to utilize its features empowers you to reach users who have previously interacted with your brand, significantly improving conversion rates and return on ad spend (ROAS).


The duration of learning varies based on prior experience with digital advertising. A basic understanding might take a few hours to grasp core concepts, while mastering advanced techniques like audience segmentation and bid optimization within Facebook Ads Manager for retargeting could require several weeks of dedicated study and hands-on practice.


Across diverse industries – from e-commerce and SaaS to education and non-profits – Facebook Ads Manager for retargeting campaigns is highly relevant. Its capabilities to refine targeting based on website visits, app engagement, and video views make it a valuable tool for any business looking to nurture leads and drive sales. Understanding custom audience creation, dynamic creative optimization (DCO), and conversion tracking within the Facebook Ads Manager interface is essential.


Successful completion of a learning program focused on Facebook Ads Manager for retargeting will result in the ability to create, manage, and optimize retargeting campaigns. You'll learn how to define your target audiences, select suitable ad formats, track campaign performance, and ultimately, improve your marketing ROI through strategic re-engagement.


In short, mastering Facebook Ads Manager is an invaluable skill for digital marketers seeking to maximize the impact of their ad spending through effective retargeting strategies. Understanding A/B testing and reporting are also crucial elements to consider.

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Why this course?

Facebook Ads Manager is paramount for effective ad retargeting campaigns in today's UK market. Retargeting, the process of showing ads to users who have previously interacted with your website or brand, is crucial for boosting conversions and return on investment (ROI). According to recent studies, UK businesses are significantly increasing their investment in Facebook retargeting.

Year Retargeting Conversion Rate (%)
2021 5.2
2022 6.1
2023 (Projected) 7.0

Facebook Ads Manager provides the tools to create highly targeted retargeting audiences, optimize campaigns based on performance data, and track key metrics like click-through rates and conversions. Its intuitive interface and robust analytics make it an indispensable asset for both beginners and experienced digital marketers in the UK.

Who should enrol in Facebook Ads Manager for Ad Retargeting Campaigns?

Ideal Audience for Facebook Ads Manager Retargeting Campaigns

Facebook Ads Manager retargeting is perfect for businesses wanting to re-engage website visitors or app users who showed initial interest. In the UK, approximately 80% of the population uses Facebook, providing a massive pool of potential customers for your remarketing efforts.

  • E-commerce Businesses: Reconnect with shoppers who viewed products but didn't purchase, boosting conversions and sales.
  • App Developers: Encourage users who downloaded your app but haven't engaged fully to return for a better user experience and increased retention.
  • Businesses with Lead Generation Forms: Nurture leads who completed forms but didn't convert, moving them further down the sales funnel through targeted advertising.
  • Brand Awareness Campaigns: Reinforce brand messaging among users who have previously interacted with your Facebook page or content, building lasting customer relationships.

Mastering Facebook Ads Manager for retargeting unlocks unparalleled opportunities to improve campaign ROI and grow your business. Start learning today!