Executive Certificate in Video Marketing for Elderly Care

Friday, 19 December 2025 20:01:13

International applicants and their qualifications are accepted

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Overview

Overview

Executive Certificate in Video Marketing for Elderly Care equips you with the skills to effectively market senior care services. This program focuses on creating engaging video content.


Learn best practices for senior care video marketing, including social media strategy and video advertising. Target the right audience with compelling narratives. Understand the unique needs of older adults and their families.


Master video production techniques and storytelling for maximum impact. Improve your marketing ROI with data-driven video strategies. This executive certificate in video marketing is ideal for senior care professionals seeking growth.


Elevate your organization's reach and connect with potential clients through powerful video campaigns. Explore the program today and transform your senior care marketing!

Executive Certificate in Video Marketing for Elderly Care is designed for professionals seeking to leverage video's power in the senior care industry. This unique program provides hands-on training in creating engaging video content for marketing senior living communities, assisted living facilities, and home healthcare services. Gain expertise in social media marketing, video advertising, and content strategy specifically tailored to an older demographic. Boost your career prospects in a growing field and learn the latest best practices. The Executive Certificate in Video Marketing for Elderly Care offers a flexible online learning experience combined with practical applications. Become a video marketing expert and revolutionize your approach to elderly care marketing.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Understanding the Elderly Care Audience: Demographics, Psychographics, and Communication Strategies
• Video Marketing Fundamentals for Senior Care: Content Strategy and Planning
• Creating Engaging Video Content for Elderly Care: Scriptwriting and Storytelling
• Leveraging Video for Resident Engagement and Family Communication
• Effective Video Production Techniques for Senior Care Facilities: Lighting, Sound, and Editing
• Social Media Marketing for Senior Care Facilities: Platform Selection and Content Optimization
• Measuring the Success of Video Marketing Campaigns in Elderly Care: Analytics and ROI
• Accessibility and Inclusivity in Video Marketing for the Elderly: Captions, Audio Descriptions, and Universal Design
• Legal and Ethical Considerations in Video Marketing for Senior Care
• Building a Brand Story Through Video for Elderly Care: Testimonials and Case Studies

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Opportunities in Video Marketing for Elderly Care (UK)

Role Description
Digital Marketing Manager (Elderly Care) Develop and execute comprehensive video marketing strategies for elderly care providers, boosting brand awareness and lead generation. Oversee all aspects of video campaigns, from concept to completion.
Video Content Creator (Senior Care) Produce high-quality video content (promotional, educational, testimonial) tailored to the elderly care sector. Responsible for filming, editing and post-production.
Social Media Manager (Aged Care) Manage social media channels, focusing on impactful video content to increase engagement, reach, and client acquisition. Analyze video performance and adapt strategy accordingly.
Video Editor (Retirement Living) Edit and enhance video content, focusing on the specific needs of the elderly care market. Ensure a professional and engaging viewing experience.

Key facts about Executive Certificate in Video Marketing for Elderly Care

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An Executive Certificate in Video Marketing for Elderly Care equips professionals with the skills to create and deploy effective video marketing strategies specifically tailored to the senior care industry. This specialized training addresses the unique communication needs and preferences of this demographic.


Learning outcomes include mastering video production techniques, understanding senior-focused content creation, and developing targeted marketing campaigns for various senior care services, including assisted living, home healthcare, and memory care. Participants will learn to leverage platforms like YouTube and Facebook effectively.


The program duration is typically structured to accommodate busy professionals, often ranging from several weeks to a few months, depending on the specific institution offering the course. The program may incorporate both online learning and practical workshops.


This certificate holds significant industry relevance, as video marketing is increasingly vital for attracting and engaging potential residents and their families. The ability to craft compelling narratives that resonate with the older generation provides a crucial competitive edge in the highly competitive elderly care market. Successful completion directly improves marketing ROI and enhances communication skills within the senior living sector.


Graduates will be proficient in using video marketing analytics to measure campaign effectiveness and adapt strategies for optimal results. This executive certificate program provides valuable skills in digital marketing, social media management, and content strategy, all tailored to the specific needs of the elderly care sector.

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Why this course?

An Executive Certificate in Video Marketing for Elderly Care is increasingly significant in the UK's rapidly evolving healthcare landscape. The ageing population presents a substantial market opportunity, with the over-65s representing a considerable and growing demographic. According to Age UK, over 12 million people in the UK are aged 65 or over, a number projected to rise significantly in the coming decades. This necessitates innovative marketing strategies to reach this target audience effectively.

Video marketing offers a powerful tool to connect with elderly care clients and their families. It allows care providers to showcase their services, facilities, and staff in an engaging and accessible manner, addressing concerns and building trust. This certificate equips professionals with the skills needed to create impactful video content, optimize it for search engines, and effectively utilize various online platforms.

Age Group Population (millions)
65-74 5.2
75-84 3.8
85+ 1.9

Who should enrol in Executive Certificate in Video Marketing for Elderly Care?

Ideal Audience for the Executive Certificate in Video Marketing for Elderly Care Description
Marketing Managers in Elderly Care Professionals responsible for the marketing strategies of care homes, assisted living facilities, or home care agencies. With an ageing population in the UK (over 12 million people aged 65 and over in 2022, according to the ONS), effective marketing is crucial for attracting residents and clients. This certificate will enhance their digital marketing skills and enable them to create compelling video content.
Care Home Owners/Directors Business owners seeking to improve their marketing ROI through targeted video campaigns. Learning to create engaging video content will significantly boost their online presence and reach potential clients seeking high-quality elderly care services.
Social Media Managers in Healthcare Individuals managing social media accounts for care providers. The certificate will equip them with the skills to produce and distribute professional, engaging videos, improving social media engagement and building trust with potential clients and their families.
Sales and Admissions Teams Frontline staff interacting with potential residents and their families. Using video marketing effectively allows them to showcase facilities and build rapport, leading to increased admissions and better client acquisition.