Executive Certificate in Google Analytics for Customer Relationship

Friday, 26 September 2025 13:40:42

International applicants and their qualifications are accepted

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Overview

Overview

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Google Analytics for Customer Relationship Executive Certificate empowers marketing professionals to master data-driven decision-making.


This program focuses on leveraging Google Analytics 4 for enhanced customer relationship management (CRM).


Learn to track key performance indicators (KPIs), analyze customer behavior, and optimize marketing campaigns.


Develop strategies for customer segmentation, retention, and lifetime value increase using Google Analytics insights.


Ideal for marketing managers, digital analysts, and business owners seeking data-driven strategies.


Gain a competitive edge. Enroll today and transform your customer relationships.

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Executive Certificate in Google Analytics for Customer Relationship management equips you with in-demand skills in data analysis and customer insights. Master Google Analytics 4 (GA4) and unlock actionable strategies for improved customer relationship management (CRM). This intensive program provides practical, hands-on experience, boosting your career prospects in digital marketing, business analytics, and eCommerce. Gain a competitive edge with expert instruction and real-world case studies. Enhance your resume and command higher salaries with this valuable certification. Become a data-driven decision-maker and elevate your impact on customer relationships.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Google Analytics 4 (GA4) Fundamentals for CRM
• Customer Acquisition & Customer Lifetime Value (CLTV) Measurement using GA4
• Attribution Modeling for Enhanced Customer Relationship Management
• Analyzing Customer Behavior & Segmentation with Google Analytics
• Building effective dashboards for customer relationship insights
• Integrating Google Analytics with CRM Platforms (e.g., Salesforce, HubSpot)
• Data Studio for Visualizing Customer Relationship Data
• Measuring ROI of CRM initiatives with Google Analytics
• Privacy and Compliance in Google Analytics for Customer Data

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Google Analytics Customer Relationship Manager Manages customer relationships using Google Analytics insights to improve customer retention and acquisition. High demand for data-driven marketing professionals.
Digital Marketing Analyst (Google Analytics) Analyzes website traffic and user behavior via Google Analytics to optimize marketing campaigns and improve ROI. Key skills include data analysis and reporting.
E-commerce Data Analyst (Google Analytics) Utilizes Google Analytics to track e-commerce metrics, identify sales trends, and enhance online sales performance. Strong analytical and problem-solving skills are essential.

Key facts about Executive Certificate in Google Analytics for Customer Relationship

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The Executive Certificate in Google Analytics for Customer Relationship equips professionals with the skills to leverage Google Analytics 4 (GA4) for impactful customer relationship management (CRM) strategies. This program focuses on practical application, enabling participants to analyze data and derive actionable insights.


Learning outcomes include mastering GA4 interface navigation, interpreting key metrics like customer lifetime value (CLTV) and customer acquisition cost (CAC), building effective dashboards, and segmenting audiences for targeted marketing campaigns. You'll also learn how to attribute conversions accurately and measure ROI effectively, crucial for demonstrating the impact of marketing efforts.


The duration of the Executive Certificate in Google Analytics for Customer Relationship program typically varies depending on the provider, but generally ranges from a few weeks to several months, offering flexibility to accommodate busy schedules. Many programs incorporate a blend of self-paced modules and instructor-led sessions.


This certificate holds significant industry relevance, making graduates highly sought after across diverse sectors. From e-commerce and digital marketing to market research and customer service, professionals with this expertise are equipped to drive data-driven decisions leading to improved customer retention and revenue growth. The skills developed are transferable across various industries and roles, enhancing employability and career advancement prospects.


Whether you are a marketing manager, business analyst, or aspiring data professional, an Executive Certificate in Google Analytics for Customer Relationship can significantly enhance your skillset and provide a competitive edge in today’s data-driven marketplace. The program focuses on practical application, making the learning experience valuable and directly applicable to your professional life.

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Why this course?

An Executive Certificate in Google Analytics is increasingly significant for optimizing customer relationship management (CRM) in today's UK market. With over 80% of UK businesses now using digital marketing (Source: fictitious UK statistic for illustration - replace with actual statistic), mastering Google Analytics is crucial for understanding customer behavior and improving ROI. This certificate equips professionals with the advanced skills to analyze website traffic, user engagement, and conversion rates, enabling data-driven decisions for improved customer acquisition and retention.

Understanding key metrics like customer lifetime value (CLTV) and customer acquisition cost (CAC) is paramount. The ability to segment audiences effectively and personalize marketing efforts, learned through the Executive Certificate in Google Analytics, is a highly sought-after skill. According to a recent study (Source: fictitious UK statistic for illustration - replace with actual statistic), UK businesses that effectively leverage data-driven insights see a 20% increase in customer retention. This certificate directly addresses this need by providing practical, hands-on training for professionals seeking to enhance their CRM strategies in this competitive landscape.

Metric Value
Website Visits 10,000
Conversion Rate 5%
Average Order Value £50

Who should enrol in Executive Certificate in Google Analytics for Customer Relationship?

Ideal Audience for the Executive Certificate in Google Analytics for Customer Relationship Description UK Relevance
Marketing Managers Develop data-driven strategies and improve customer lifetime value (CLTV) through advanced Google Analytics insights. Gain proficiency in customer relationship management (CRM) integration. Over 70% of UK businesses use CRM systems, demonstrating a high demand for professionals skilled in data analysis and CRM integration.
Business Analysts Enhance analytical skills for interpreting customer behaviour and campaign performance. Master reporting and dashboard creation within Google Analytics for effective customer relationship insights. The UK boasts a thriving digital marketing sector, creating significant opportunities for business analysts adept in Google Analytics and customer relationship management.
E-commerce Professionals Optimize online sales funnels and enhance customer experience using real-time data analysis in Google Analytics. Improve customer acquisition, retention, and ROI using precise data-driven decision-making. With a growing e-commerce market in the UK, proficiency in using Google Analytics for customer relationship management is highly sought after.
Entrepreneurs Gain a comprehensive understanding of customer behaviour, enabling data-backed decisions to streamline marketing and sales. Boost your business's growth potential by understanding and acting on your customer's journey. Many UK startups and SMEs rely heavily on digital marketing, making this certificate invaluable for data-driven growth and success.