Executive Certificate in Google AdWords Fundamentals

Thursday, 18 December 2025 12:32:41

International applicants and their qualifications are accepted

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Overview

Overview

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Google AdWords Fundamentals: Master the essentials of online advertising.


This Executive Certificate program teaches search engine marketing (SEM) strategies.


Learn pay-per-click (PPC) advertising, keyword research, and campaign management.


Ideal for marketing professionals, business owners, and entrepreneurs seeking Google Ads certification.


Gain practical skills to optimize Google Ads campaigns for maximum ROI.


Develop effective strategies for digital marketing using Google's powerful platform.


Google AdWords expertise boosts your career and business.


Enroll today and unlock the potential of Google Ads!

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Google AdWords Fundamentals Executive Certificate empowers you with in-demand skills in paid search marketing. This comprehensive course covers campaign setup, keyword research, bidding strategies, and performance analysis. Master Google Ads best practices and gain a competitive edge in the digital marketing landscape. Boost your career prospects with a globally recognized certificate, proving your expertise in PPC advertising and search engine marketing (SEM). Unlock high-impact career opportunities as a Google Ads specialist or digital marketing manager. Enroll now and transform your career!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Google Ads Fundamentals: Account Structure & Setup
• Keyword Research & Targeting: Optimizing for Google Ads
• Campaign Types & Strategies: Search, Display & Video
• Ad Copywriting & Design: Creating High-Converting Ads
• Bidding Strategies & Budget Management: Maximizing ROI
• Measuring & Analyzing Performance: Google Ads Reporting
• Conversion Tracking & Optimization: Achieving Business Goals
• Google Ads Best Practices & Compliance
• Remarketing & Audience Targeting: Reaching the Right Customers

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Role Description Salary (GBP)
PPC Specialist (Google Ads) Manage and optimize Google Ads campaigns, driving online visibility and conversions for clients. Requires strong analytical skills and Google Ads certification. 25,000 - 45,000
Digital Marketing Executive (Paid Search) Develop and execute paid search strategies across multiple platforms, including Google Ads. Collaborate with teams to achieve marketing goals. 30,000 - 55,000
Search Engine Marketing Manager (SEM) Lead and manage a team of PPC specialists, developing and implementing comprehensive SEM strategies. Strong leadership and strategic thinking required. 45,000 - 75,000
Google Ads Consultant Provide expert advice and support to clients on Google Ads strategy and optimization. Strong client management and communication skills essential. 50,000 - 80,000+

Key facts about Executive Certificate in Google AdWords Fundamentals

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The Executive Certificate in Google AdWords Fundamentals provides a comprehensive understanding of online advertising using Google's powerful platform. This program equips participants with the skills to manage and optimize search engine marketing (SEM) campaigns effectively.


Learning outcomes include mastering keyword research, ad copywriting, campaign structure, bidding strategies, and performance analysis. Graduates will be proficient in using the Google Ads interface and interpreting campaign data to make data-driven decisions, improving return on ad spend (ROAS).


The duration of the program varies depending on the chosen learning pathway, but typically involves several weeks of intensive study, often incorporating self-paced modules and interactive exercises. Flexible scheduling options cater to busy professionals seeking professional development.


This Google AdWords certification is highly relevant across diverse industries, from e-commerce and retail to finance and healthcare. Understanding pay-per-click (PPC) advertising is a valuable skill for anyone involved in digital marketing, lead generation, or sales.


The program's practical focus and industry-recognized certification make it a valuable asset for career advancement and increased earning potential. Participants gain a competitive edge by mastering a crucial tool for digital marketing success, improving their online advertising skills.

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Why this course?

An Executive Certificate in Google AdWords Fundamentals is increasingly significant in today's competitive UK market. With digital advertising dominating the landscape, proficiency in Google Ads is crucial. According to a recent study, over 80% of UK businesses utilise online advertising, highlighting the demand for skilled professionals. This certificate equips individuals with the fundamental knowledge and practical skills to manage and optimise Google Ads campaigns effectively, boosting ROI and achieving marketing objectives. The growing reliance on data-driven marketing strategies further elevates the value of this certification.

Year Percentage
2021 78%
2022 82%
2023 85%

Google AdWords expertise, especially as demonstrated by this certification, is therefore a highly sought-after skill, improving employability and career prospects within the UK's dynamic digital marketing sector.

Who should enrol in Executive Certificate in Google AdWords Fundamentals?

Ideal Audience for the Executive Certificate in Google AdWords Fundamentals Details
Marketing Managers & Digital Marketers Oversee marketing campaigns and seek to enhance their PPC skills. With approximately 89% of UK businesses using digital marketing (Source: [Insert UK Statistic Source Here]), improving AdWords skills is crucial for career advancement.
Business Owners & Entrepreneurs Maximize ROI through effective online advertising. Learning to optimize Google Ads campaigns directly impacts profitability and business growth.
Advertising Professionals Stay ahead of the curve and gain a competitive edge in the dynamic world of paid search. Mastering Google Ads fundamentals is essential for anyone managing pay-per-click advertising.
Team Leaders & Supervisors Develop team members' expertise in Google Ads, ensuring effective budget allocation and campaign performance. This executive certificate provides the foundation for strong leadership in digital marketing teams.