Executive Certificate in E-commerce Mobile Marketing Metrics

Saturday, 04 October 2025 15:14:13

International applicants and their qualifications are accepted

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Overview

Overview

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E-commerce Mobile Marketing Metrics: Master the art of measuring mobile marketing success.


This Executive Certificate program equips marketing professionals with essential skills in mobile analytics and e-commerce performance.


Learn to interpret key mobile marketing metrics, such as click-through rates, conversion rates, and customer lifetime value.


Understand how to use data-driven insights to optimize campaigns, improve ROI, and drive e-commerce growth.


Designed for experienced marketers, this certificate enhances your ability to leverage mobile data for strategic decision-making. E-commerce Mobile Marketing Metrics are crucial in today’s digital landscape.


Elevate your career. Explore the program today!

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E-commerce Mobile Marketing Metrics: Master the art of data-driven mobile marketing decisions with our Executive Certificate program. Gain expert-level skills in analyzing key performance indicators (KPIs), improving conversion rates, and optimizing mobile campaigns. This intensive program provides hands-on experience with advanced analytics tools and strategies to boost ROI. Unlock exciting career prospects as a mobile marketing specialist, analyst, or manager. Our unique curriculum focuses on real-world case studies and cutting-edge mobile marketing techniques, including A/B testing and attribution modeling, setting you apart in the competitive e-commerce landscape. Elevate your career with this in-demand E-commerce Mobile Marketing Metrics certification today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Mobile App Marketing Analytics
• E-commerce Mobile Marketing ROI Measurement
• Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV) in Mobile
• Attribution Modeling for Mobile E-commerce Campaigns
• A/B Testing and Optimization for Mobile Conversions
• Understanding Mobile User Behavior & Segmentation
• Key Performance Indicators (KPI) Dashboard for Mobile E-commerce
• Mobile Push Notification Strategy & Performance
• Google Analytics for Mobile E-commerce

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Role Description E-commerce Mobile Marketing Skills
E-commerce Mobile Marketing Manager (UK) Develop and execute mobile marketing strategies, driving customer acquisition and retention. Manage budgets and campaigns across various channels. Mobile app marketing, Performance marketing (Paid search, social media ads), Data analytics, Customer relationship management (CRM)
Mobile App Marketing Specialist (UK) Focus on app store optimization (ASO), in-app marketing, and push notifications to maximize user engagement and retention. Track Key Performance Indicators (KPIs). ASO, Push notification strategies, In-app messaging, User acquisition, Retention strategies
E-commerce Mobile Analyst (UK) Analyze mobile marketing data to identify trends and opportunities for improvement. Generate reports and provide recommendations for optimizing campaigns. Data analysis, Reporting, Google Analytics, Mobile marketing analytics, KPI tracking

Key facts about Executive Certificate in E-commerce Mobile Marketing Metrics

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An Executive Certificate in E-commerce Mobile Marketing Metrics provides professionals with the in-demand skills needed to succeed in the rapidly evolving digital landscape. This program focuses on mastering the key performance indicators (KPIs) that drive successful mobile-first e-commerce strategies.


Learning outcomes include a deep understanding of mobile analytics, user acquisition strategies, conversion rate optimization (CRO) techniques within mobile applications, and effective A/B testing methodologies. Graduates will be proficient in interpreting data to inform marketing decisions, enhancing ROI and customer lifetime value (CLTV).


The duration of the program is typically flexible, often designed to accommodate working professionals' schedules. Program lengths vary, so it's crucial to check with the specific institution offering the certificate for precise details on the time commitment. Many programs offer convenient online learning options.


Industry relevance is paramount. The skills acquired through this Executive Certificate in E-commerce Mobile Marketing Metrics are highly sought after by companies of all sizes. From startups to established enterprises, understanding mobile marketing metrics is critical for success in today's competitive e-commerce environment. Graduates are well-prepared for roles in digital marketing, marketing analytics, and e-commerce management.


The program equips participants with the practical tools and theoretical knowledge to leverage data-driven insights for more effective mobile advertising campaigns. Topics frequently include app store optimization (ASO), social media marketing analytics, and return on ad spend (ROAS) optimization.

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Why this course?

An Executive Certificate in E-commerce Mobile Marketing Metrics is increasingly significant in today's UK market. The UK's mobile commerce sector is booming, with a recent study showing that 75% of online shoppers in the UK use their smartphones for purchases. This highlights the critical need for professionals to understand and interpret key mobile marketing metrics effectively.

Understanding metrics like click-through rates (CTR), conversion rates, and customer acquisition cost (CAC) is crucial for optimizing mobile marketing campaigns and driving business growth. A recent Ofcom report indicates that over 50 million people in the UK access the internet via mobile. This presents a huge opportunity, but requires professionals to be well-versed in e-commerce mobile marketing analytics. An executive certificate equips professionals with the skills to leverage this potential. The certificate program will cover topics such as data analysis techniques to extract actionable insights and improve ROI.

Metric Percentage
Mobile Commerce Users 75%
UK Mobile Internet Users >50 Million

Who should enrol in Executive Certificate in E-commerce Mobile Marketing Metrics?

Ideal Audience for Executive Certificate in E-commerce Mobile Marketing Metrics
This Executive Certificate in E-commerce Mobile Marketing Metrics is perfect for marketing professionals seeking to elevate their skills in digital marketing analysis. With over 80% of UK consumers using smartphones for online shopping (Source: Statista), understanding mobile marketing metrics is crucial. This course is designed for those already holding managerial positions – such as marketing managers, digital marketing managers, or e-commerce managers – looking to enhance their strategic decision-making using sophisticated data analysis in the mobile space. If you're responsible for developing and implementing e-commerce strategies and are passionate about using data-driven insights to optimise your ROI, this certificate is for you. It's also ideal for entrepreneurs who need to master mobile analytics to effectively scale their businesses.