Data Analytics for E-commerce Sales Funnels

Saturday, 20 September 2025 01:44:08

International applicants and their qualifications are accepted

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Overview

Overview

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Data analytics for e-commerce sales funnels reveals hidden insights to boost your online store's performance.


Understand customer behavior, conversion rates, and website traffic using key performance indicators (KPIs).


This course teaches you to analyze website analytics, A/B testing results, and e-commerce data.


Improve your marketing strategies, optimize your funnel, and increase sales through data-driven decisions.


Designed for e-commerce business owners, marketers, and analysts seeking to master data analytics for e-commerce success.


Unlock the power of data analytics for e-commerce sales funnels. Explore our course today!

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Data Analytics for E-commerce Sales Funnels unveils the secrets to optimizing your online sales. Master crucial data analysis techniques to understand customer behavior, improve conversion rates, and boost ROI. Learn to leverage A/B testing and funnel optimization strategies using powerful tools like Google Analytics and SQL. This comprehensive course equips you with in-demand skills, leading to lucrative careers in e-commerce analytics and digital marketing. Unlock the power of data-driven decision making for e-commerce success. Data Analytics for E-commerce Sales Funnels: transform your career and skyrocket your business performance.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Website Traffic Analysis (including sources, channels, and keyword performance)
• Conversion Rate Optimization (CRO) analysis and A/B testing
• Customer Segmentation and Targeting (using demographics, behavior, and purchase history)
• E-commerce Sales Funnel Analysis (identifying drop-off points and bottlenecks)
• Revenue and Profitability Metrics (calculating ROI, LTV, and CAC)
• Marketing Campaign Performance Measurement (attribution modeling and campaign ROI)
• Customer Lifetime Value (CLTV) Prediction and Management
• Product Performance Analysis (sales velocity, conversion rates, and profitability by product)
• Inventory Management and Forecasting (optimizing stock levels and minimizing waste)

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

E-commerce Data Analyst Roles (UK) Description
Senior E-commerce Data Analyst Leads data analysis projects, develops advanced models for sales forecasting and customer segmentation, and mentors junior analysts. High demand for SQL, Python and R skills.
E-commerce Business Analyst Bridges the gap between business needs and data solutions. Uses data to identify areas for improvement in sales funnels, and presents findings to stakeholders. Strong communication skills are key.
Junior Data Analyst (E-commerce Focus) Supports senior analysts with data cleaning, analysis, and reporting. Gains experience in using tools like SQL and Excel to analyze e-commerce data. Excellent entry-level role with growth potential.
Marketing Data Analyst (E-commerce) Analyzes marketing campaign performance, identifies key metrics, and provides data-driven recommendations for optimization. Expertise in Google Analytics and marketing attribution models is highly valued.

Key facts about Data Analytics for E-commerce Sales Funnels

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Unlock the power of data analytics for e-commerce sales funnels and transform your business. This intensive course provides practical, hands-on experience in analyzing key performance indicators (KPIs) and optimizing your sales process. You'll learn to identify bottlenecks and improve conversion rates.


Learning outcomes include mastering tools like Google Analytics, understanding customer behavior through website analytics, and implementing A/B testing strategies. You'll also gain proficiency in data visualization and reporting, allowing you to effectively communicate insights to stakeholders. Expect to develop skills in segmentation, attribution modeling, and predictive analytics for improved forecasting.


The course duration is flexible, ranging from 4-8 weeks depending on the chosen learning path. Self-paced modules allow for convenient learning around your schedule, while live sessions provide opportunities for interactive Q&A and peer learning. This includes practical exercises with real-world e-commerce datasets.


The e-commerce industry thrives on data-driven decision making. Our data analytics for e-commerce sales funnels program is highly relevant, equipping you with in-demand skills sought after by leading online retailers, marketing agencies, and analytics firms. This comprehensive training significantly enhances your career prospects and competitive advantage within the digital marketplace. You'll be able to improve ROI through targeted marketing campaigns and enhanced customer experiences.


Upon completion, you'll possess a robust skillset in website traffic analysis, customer journey mapping, and e-commerce conversion rate optimization (CRO). This will enable you to leverage data to achieve significant improvements in sales performance and revenue generation.

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Why this course?

Data analytics is paramount for optimizing e-commerce sales funnels in the UK's competitive market. Understanding customer behavior is key to success, and sophisticated data analysis provides crucial insights. According to a recent study, 73% of UK online shoppers abandon their carts, highlighting the need for effective funnel optimization. This statistic, alongside others showing increasing reliance on mobile commerce and personalized experiences, underscores the importance of leveraging data-driven strategies.

Metric Percentage
Cart Abandonment 73%
Mobile Purchases 55%
Personalized Ads Clicks 25%

By effectively utilizing data analytics, businesses can identify bottlenecks, personalize the customer journey, and improve conversion rates, leading to increased sales and a stronger market position. Real-time data analytics dashboards are becoming increasingly crucial for making informed, agile decisions in this dynamic environment.

Who should enrol in Data Analytics for E-commerce Sales Funnels?

Ideal Audience for Data Analytics for E-commerce Sales Funnels
Data analytics for e-commerce sales funnels is perfect for online business owners and marketing managers seeking to boost their ROI. With over 20 million online shoppers in the UK, understanding customer behavior and website analytics is critical for success. This course is designed for those wanting to master conversion rate optimization (CRO) techniques, A/B testing strategies, and using data-driven insights to improve their sales funnels. Whether you're a seasoned entrepreneur or just starting your e-commerce journey, learning to analyze website traffic, user engagement metrics and sales data will provide a significant competitive advantage. This program will help you refine your customer segmentation and improve your e-commerce marketing strategy.