Certified Specialist Programme in Mobile App User Acquisition Metrics

Friday, 13 February 2026 07:05:18

International applicants and their qualifications are accepted

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Overview

Overview

Mobile App User Acquisition Metrics: Master the art of measuring mobile app success.


This Certified Specialist Programme equips you with in-depth knowledge of key performance indicators (KPIs). Learn to analyze user acquisition cost (CAC), customer lifetime value (CLTV), and retention rates.


Designed for marketing professionals, analysts, and app developers, this program provides practical, actionable insights. Understand app store optimization (ASO) effectiveness and campaign attribution.


Gain the skills to optimize your Mobile App User Acquisition Metrics strategy. Boost your app's downloads and drive revenue. Explore the program today!

Mobile App User Acquisition Metrics: Master the art of data-driven app growth with our Certified Specialist Programme. Gain in-depth knowledge of key performance indicators (KPIs), user behavior analysis, and cost-per-install (CPI) optimization. Learn advanced techniques in ASO, paid advertising, and attribution modeling. Boost your career prospects as a sought-after mobile marketing expert. This unique program includes hands-on projects and real-world case studies focusing on mobile user acquisition metrics, setting you apart in a competitive market. Become a certified specialist and unlock your earning potential in mobile app user acquisition.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Mobile App User Acquisition Fundamentals
• Key Performance Indicators (KPIs) in Mobile App Marketing & User Acquisition
• Cost Per Install (CPI) Optimization Strategies
• User Acquisition Channel Analysis & Attribution Modeling
• Return on Ad Spend (ROAS) and LTV/CAC Ratio Analysis
• A/B Testing and Experimentation for User Acquisition
• Fraud Detection and Prevention in Mobile User Acquisition
• Data Analytics and Reporting for Mobile App User Acquisition

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Mobile App User Acquisition Specialist Expert in driving app installs and user growth, leveraging data-driven strategies. Focus on paid and organic user acquisition metrics.
Growth Marketing Manager (Mobile Apps) Leads the entire user acquisition strategy, focusing on achieving key performance indicators (KPIs) for app growth. Manages budgets and teams.
Mobile App Analytics Manager Deep understanding of mobile app analytics platforms; interprets data to improve user acquisition strategies and retention. Key focus on mobile app user acquisition metrics.
A/B Testing Specialist (Mobile) Designs and executes A/B tests to optimize user acquisition campaigns and marketing creatives, measuring results using advanced mobile app user acquisition metrics.

Key facts about Certified Specialist Programme in Mobile App User Acquisition Metrics

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The Certified Specialist Programme in Mobile App User Acquisition Metrics equips professionals with the in-depth knowledge and practical skills needed to master mobile app user acquisition. This program focuses on crucial metrics for measuring the success of marketing campaigns.


Learning outcomes include a comprehensive understanding of key performance indicators (KPIs) like Cost Per Install (CPI), Return on Ad Spend (ROAS), and lifetime value (LTV). You'll learn to interpret data, optimize campaigns, and make data-driven decisions to improve user acquisition strategies and mobile app marketing.


The programme duration is typically structured to fit busy professionals, often spread across several weeks or months depending on the specific provider and chosen learning path. Self-paced modules, live webinars, and interactive exercises are common features.


This certification is highly relevant within the mobile app development and marketing industry. A deep understanding of mobile app user acquisition metrics is increasingly crucial for businesses aiming to achieve sustainable growth in today's competitive app marketplace. Graduates gain valuable skills directly applicable to roles in marketing, analytics, and product management.


The Certified Specialist Programme in Mobile App User Acquisition Metrics provides a valuable credential that demonstrates expertise in interpreting data and optimizing campaigns. This skill set translates into improved campaign performance, better resource allocation, and increased return on investment (ROI) for app developers and marketers.


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Why this course?

A Certified Specialist Programme in Mobile App User Acquisition Metrics is increasingly significant in the UK's competitive app market. The UK app market is booming, with a recent study suggesting 75% of UK adults use at least one mobile app daily. Understanding user acquisition metrics is crucial for app developers and marketers to optimise campaigns and maximise ROI. This program equips professionals with the skills to analyse key metrics like Cost Per Install (CPI), Customer Lifetime Value (CLTV), and Retention Rate, vital for informed decision-making.

The demand for skilled professionals proficient in mobile app user acquisition is high. According to a recent survey, 60% of UK app developers cite difficulty in finding qualified personnel capable of interpreting complex user acquisition data and implementing effective strategies. A certification demonstrates expertise in this rapidly evolving field, enhancing career prospects and making graduates highly sought-after in the UK market.

Metric Importance
CPI High - crucial for budget management
CLTV High - essential for long-term profitability
Retention Rate Medium-High - key for app sustainability

Who should enrol in Certified Specialist Programme in Mobile App User Acquisition Metrics?

Ideal Audience for the Certified Specialist Programme in Mobile App User Acquisition Metrics
Are you a marketing professional striving to master mobile app user acquisition? This programme is perfect for you! With over 70% of UK adults using smartphones daily (source: Ofcom), understanding crucial mobile marketing metrics is paramount. You'll gain expertise in user acquisition cost (CAC), return on ad spend (ROAS), and other key performance indicators (KPIs), enhancing your ability to optimise campaigns and drive app installs.
This program benefits those in roles such as marketing managers, digital marketing specialists, app developers, and analytics professionals seeking to improve their understanding of mobile app marketing analytics. If you aim for data-driven decisions and want to significantly improve user acquisition performance and ROI, then our Certified Specialist Programme will equip you with the necessary tools and knowledge. The programme features practical case studies and best practices to apply immediately to your daily work.