Certified Specialist Programme in Marketing Automation for Game Developers

Friday, 26 September 2025 13:16:43

International applicants and their qualifications are accepted

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Overview

Overview

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Marketing Automation for game developers is crucial for success. This Certified Specialist Programme equips you with essential skills in game marketing.


Learn to leverage automation tools for email marketing, social media campaigns, and player engagement. Master lead generation and customer retention strategies. This program focuses on practical application and industry best practices.


Designed for game developers and marketing professionals, this Marketing Automation course provides a competitive advantage. Boost your game's visibility and drive player acquisition. Gain valuable certifications to enhance your career prospects.


Ready to master marketing automation? Explore the program details and register today!

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Marketing Automation for Game Developers: Level up your career with our Certified Specialist Programme! Master email marketing, lead generation, and customer relationship management (CRM) strategies specifically designed for the gaming industry. Gain in-demand skills, boosting your career prospects in game development studios and marketing agencies. This unique programme features hands-on projects, industry expert instructors, and a globally recognized certification. Unlock your potential and become a marketing automation specialist today. Secure your future and transform your game development marketing.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• **Game Marketing Fundamentals & Automation Strategy:** This foundational unit covers core game marketing principles and how to integrate automation effectively.
• **Marketing Automation Platforms for Game Developers:** A deep dive into various platforms, their features, and best practices for game marketing, including choosing the right platform based on game genre and budget.
• **Email Marketing Automation for Game Acquisition & Retention:** Focuses on crafting effective email campaigns across the player lifecycle, from pre-launch buzz to post-launch retention strategies.
• **In-Game Messaging & Push Notifications:** Leveraging in-game communication channels strategically with automation for optimized player engagement and monetization.
• **Social Media Marketing Automation for Games:** Automating social media interactions, ad campaigns, and community management for broader reach and increased player acquisition.
• **Data Analytics & Reporting in Game Marketing Automation:** Essential skills in tracking key performance indicators (KPIs), analyzing data for campaign optimization, and reporting on ROI.
• **Personalization & Segmentation in Game Marketing Automation:** Tailoring marketing messages to specific player segments for improved engagement and conversion rates.
• **Budget Management & ROI Optimization:** Practical strategies for allocating budget effectively across different automation channels, measuring ROI, and achieving a sustainable marketing strategy.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Certified Specialist Programme: Marketing Automation for Game Developers (UK)

Level up your career with our specialized program, designed to equip you with in-demand marketing automation skills for the thriving UK games industry. Master tools and strategies to effectively reach your target audience and boost game performance.

Career Role Description
Marketing Automation Specialist (Game Dev) Develop and execute automated marketing campaigns across multiple channels, analyze campaign performance, and optimize for maximum ROI within the video game industry.
Digital Marketing Manager (Games) Lead and manage a team focusing on digital marketing strategies, including marketing automation, for game launches and ongoing player engagement. Requires experience in marketing automation software.
Game Marketing Analyst Analyze game marketing data to identify trends, optimize campaigns, and improve player acquisition and retention using advanced marketing automation techniques. Strong analytical skills required.

Key facts about Certified Specialist Programme in Marketing Automation for Game Developers

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The Certified Specialist Programme in Marketing Automation for Game Developers provides a focused curriculum designed to equip game industry professionals with the skills to leverage marketing automation effectively. Participants will learn to optimize their marketing campaigns, leading to increased player acquisition and retention.


Key learning outcomes include mastering automated email marketing, developing personalized player journeys, implementing robust CRM strategies for the gaming sector, and utilizing data analytics for performance optimization. Understanding key metrics like conversion rates and customer lifetime value are also core components of this marketing automation certification.


The program's duration is typically structured to allow flexibility, often spanning several weeks or months depending on the chosen learning path. This allows participants to continue their professional work while enhancing their expertise in game marketing. The program incorporates practical exercises and real-world case studies relevant to the gaming industry.


Industry relevance is paramount. This Certified Specialist Programme directly addresses the growing need for game developers to refine their marketing efforts using automation tools and techniques. Graduates will be equipped to use leading marketing automation platforms and apply advanced strategies for player engagement and monetization. This specialization makes them highly sought-after in the competitive gaming market, improving their career prospects and increasing their value to employers.


This game marketing certification builds a strong foundation in digital marketing and player engagement strategies, allowing graduates to implement sophisticated marketing campaigns that improve ROI and drive significant growth for game studios of all sizes. Successful completion leads to valuable industry recognition and demonstrable expertise in a high-demand skillset.

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Why this course?

Certified Specialist Programme in Marketing Automation is increasingly vital for game developers in the UK. The UK games industry, a significant contributor to the national economy, is highly competitive. According to Statista, the UK games market revenue exceeded £7 billion in 2022. Effective marketing is crucial for survival and growth. A Certified Specialist Programme in Marketing Automation equips developers with the skills to leverage data-driven strategies, optimizing player acquisition and retention. This certification demonstrates proficiency in tools like HubSpot, Marketo, or Pardot, all critical for targeted campaigns and personalized user experiences. Understanding customer journey mapping and campaign automation is paramount in today's crowded market. This programme directly addresses these industry needs, bridging the gap between technical expertise and effective marketing.

Metric Value
UK Games Market Revenue (2022) £7 Billion+
Number of Games Studios (UK) 2,500+ (Estimate)

Who should enrol in Certified Specialist Programme in Marketing Automation for Game Developers?

Ideal Audience for Certified Specialist Programme in Marketing Automation for Game Developers
This Certified Specialist Programme in Marketing Automation is perfect for game developers in the UK who want to level up their marketing game. Are you a marketing manager struggling to reach your target audience efficiently? Or perhaps you're a game studio owner seeking to optimise your customer acquisition and improve player retention? With approximately 2,300 UK-based game studios, competition is fierce. This programme equips you with the skills to use marketing automation tools like email marketing, social media management, and other key strategies for effective game marketing. Whether you're a small indie studio or part of a larger organisation, mastering marketing automation will enable you to streamline your workflow, personalize your messaging and boost conversion rates. You'll learn how to improve your ROI and reach a wider audience through targeted campaigns.