Certified Specialist Programme in Google AdWords Fundamentals

Saturday, 30 August 2025 12:56:53

International applicants and their qualifications are accepted

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Overview

Overview

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Google AdWords Fundamentals certification is perfect for beginners in digital marketing. It teaches search engine marketing (SEM) basics.


Learn about keyword research, campaign setup, and ad creation. Master Google Ads bidding strategies. Understand performance analysis and optimization.


This Google AdWords Fundamentals program builds a strong foundation. It’s ideal for marketing professionals, entrepreneurs, and students. Gain valuable skills to manage successful Google Ads campaigns.


Elevate your career with this in-demand certification. Explore the Google AdWords Fundamentals program today!

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Google AdWords Fundamentals Certified Specialist Programme unlocks the power of online advertising. This in-depth course provides practical, hands-on training in Google Ads campaign management, search engine marketing (SEM), and conversion optimization. Master keyword research, bidding strategies, and analytics to boost ROI. Gain a globally recognized certification, significantly enhancing your career prospects in digital marketing and opening doors to exciting job opportunities. Our unique curriculum, delivered by industry experts, includes real-world case studies and personalized support, ensuring you become a confident Google Ads professional. This Google AdWords Fundamentals program sets you apart.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Google Ads Account Structure and Setup
• Keyword Research and Targeting (including long-tail keywords and match types)
• Ad Copywriting and Best Practices
• Campaign Types and Bidding Strategies (including manual CPC, automated bidding)
• Understanding Google Ads Reporting and Analytics
• Search and Display Network Fundamentals
• Conversion Tracking and Optimization
• Google Ads Quality Score and its Impact
• Budget Management and ROI (return on investment)
• Mobile Optimization in Google Ads

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Role (Google AdWords Fundamentals) Description Salary Range (GBP)
PPC Specialist / Google Ads Manager Manage and optimize Google Ads campaigns, focusing on keyword research, bidding strategies, and performance analysis for diverse clients. £30,000 - £55,000
Digital Marketing Executive (AdWords Focus) Develop and execute comprehensive digital marketing strategies with a strong emphasis on Google Ads campaign management and reporting. £25,000 - £45,000
SEO & Paid Media Specialist Combine SEO and Google Ads expertise to create a holistic digital marketing strategy, maximizing online visibility and ROI. £35,000 - £60,000
Senior Google Ads Consultant Provide expert-level Google Ads consulting services, guiding clients on strategic planning, campaign optimization, and advanced techniques. £50,000 - £80,000

Key facts about Certified Specialist Programme in Google AdWords Fundamentals

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The Google AdWords Fundamentals Certified Specialist Programme provides a foundational understanding of online advertising principles and the Google Ads platform. This certification demonstrates competency in core areas, making you a more competitive candidate in the digital marketing job market.


Learning outcomes include mastering keyword research, campaign setup, and performance analysis within the Google Ads environment. You'll gain proficiency in creating effective search and display campaigns, understanding bidding strategies, and utilizing conversion tracking. Successfully completing the exam leads to a valuable industry-recognized certification.


The programme's duration is self-paced, allowing you to learn at your own speed and convenience. While there's no set timeframe, sufficient preparation time is crucial to achieving a passing score on the exam. The time investment will vary depending on your prior experience with digital marketing and PPC advertising.


In today's digital landscape, this Google Ads certification is highly relevant. Businesses of all sizes rely on effective online advertising strategies, making skilled Google Ads professionals in high demand. This Certified Specialist Programme in Google AdWords Fundamentals equips you with the skills to manage and optimize paid search campaigns, significantly impacting ROI and boosting your career prospects. The program covers critical aspects of search engine marketing (SEM) and pay-per-click (PPC) advertising.


Ultimately, earning this certification validates your expertise in Google Ads, enhancing your resume and opening doors to exciting opportunities in the competitive field of digital marketing and advertising management.

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Why this course?

The Google Ads Fundamentals certification remains highly significant in today's UK digital marketing landscape. With over 80% of UK businesses using online advertising, according to a recent study, a strong understanding of Google Ads is crucial for career progression and business success. The Certified Specialist Programme provides a recognised qualification demonstrating proficiency in managing effective Google Ads campaigns, a skillset highly valued by employers.

Recent data shows a consistent rise in demand for individuals with Google Ads expertise. A survey of UK digital marketing agencies revealed that 75% prioritize candidates with Google Ads certification. This highlights the competitive advantage gained through achieving the Google Ads Fundamentals certification.

Skill Importance
Google Ads Fundamentals High - Essential for effective campaign management
Keyword Research High - Crucial for targeting the right audience

Who should enrol in Certified Specialist Programme in Google AdWords Fundamentals?

Ideal Audience for Google AdWords Fundamentals Certification Description UK Relevance
Marketing Professionals Individuals already working in marketing roles who want to enhance their digital marketing skills and gain a competitive edge by mastering Google Ads. This includes individuals focusing on PPC advertising and search engine optimization (SEO). Over 70% of UK businesses use online advertising, representing a large pool of potential candidates seeking improved PPC campaign management and conversion rate optimization (CRO).
Business Owners/Entrepreneurs Ambitious business owners aiming to increase online visibility and drive sales through effective paid advertising strategies. This program will teach the fundamentals for effective ad campaigns, keyword research, and bidding strategies. Many small and medium-sized enterprises (SMEs) in the UK rely heavily on digital marketing, making this certification highly relevant for business growth and ROI.
Advertising Agency Staff Employees of advertising agencies aiming to expand their Google Ads expertise, enhancing client service and securing new business opportunities. This program will validate their AdWords proficiency. The UK has a thriving advertising agency landscape, making this a valuable skill for agency employees seeking to increase their skillset and market value.